Performance Marketing Associate
KREWE
Full-time
On-site
New York, New York, United States
🎯 Performance Marketing
📌 Core Information
🔹 Job Title: Performance Marketing Associate
🔹 Company: KREWE
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to develop and execute performance marketing campaigns
- Monitoring and analyzing campaign performance using data-driven approaches
- Staying updated on digital marketing trends and best practices
- Supporting budget tracking and pacing across various marketing channels
- Assisting in A/B testing and performance experiments to optimize campaigns
ASSUMPTION: This role requires a proactive and curious mindset, as well as strong analytical skills and a willingness to learn new tools and strategies.
📋 Key Responsibilities
✅ Campaign Management:
- Assist in planning, executing, and optimizing paid marketing campaigns across multiple platforms (e.g., Meta, Google, Pinterest)
- Monitor campaign performance and report on key metrics such as CTR, CPA, ROAS, and LTV
✅ Competitive Research & Growth Opportunities:
- Conduct competitive research to identify new growth opportunities and stay ahead of industry trends
✅ Creative Collaboration:
- Collaborate with design and content teams to develop compelling ad creatives that align with brand guidelines
✅ Performance Experiments & Budget Tracking:
- Help with A/B testing to improve campaign performance and support budget tracking across channels
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven analysis to maximize marketing effectiveness and efficiency.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Communications, Economics, Data Analytics, or a related field
Experience:
- Entry-level to 2 years of experience in digital marketing, performance marketing, or a related field
Required Skills:
- Strong analytical skills and a love for data
- Basic understanding of digital advertising channels (e.g., Google Ads, Meta, TikTok) - a plus, but not required
- Proficiency in Excel/Google Sheets (pivot tables, vlookups, etc.)
- Excellent communication and organizational skills
- Eagerness to learn, grow, and contribute to a dynamic team environment
Preferred Skills:
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Experience with Google Analytics and Facebook Ads Manager
- Knowledge of SQL or other programming languages
ASSUMPTION: The ideal candidate will have a solid foundation in marketing principles, a strong analytical mindset, and a passion for driving results through data-informed decision-making.
💰 Compensation & Benefits
Salary Range:
- For New York, NY: Up to $75,000 annually based on experience and qualifications.
- For other locations, industry-standard salary ranges apply based on role, experience level, and location.
Benefits:
- Competitive wage
- Group health plans: health, vision, and dental insurance
- Welfare benefits: life, AD&D, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee frame discount (of course!)
Working Hours:
- Full-time, 40 hours per week, Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: KREWE offers a competitive compensation package and comprehensive benefits to attract and retain top talent. Salary ranges are provided for New York, NY, and industry-standard ranges are used for other locations based on role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees
Founded: 2013, in New Orleans, Louisiana
Headquarters: New Orleans, Louisiana
Description: KREWE is an independent, high-fashion eyewear brand inspired by the vibrant culture and creativity of New Orleans. Since launching in 2013, the brand has grown into a dynamic and evolving company known for its distinctive, handcrafted sun and optical frames. KREWE's unique approach to design and commitment to quality have cultivated a loyal following among style-conscious consumers and influential tastemakers.
Specialties: Eyewear, Fashion, Creative, Retail, Accessories, Sunglasses, Optical, Marketing, Branding, Production, Manufacturing, Customer Service, Customer Loyalty, Design, Technology, and Sales
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including design, content, and sales.
Work Arrangement: On-site, full-time, with a flexible hybrid work arrangement available for the right candidate.
Growth Opportunities: KREWE offers opportunities for professional growth and development within the marketing team and across the organization. As the company continues to expand, new roles and responsibilities may become available.
ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in performance marketing and contribute to the growth of a dynamic, independent brand.
🌍 Location & Work Environment
Office Type: Urban office located in the heart of New York City
Office Location: 85 1/2 Spring St, New York, NY 10012, US
Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and shopping options. The office is conveniently located near various transportation hubs, making it easily accessible from most neighborhoods.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break. Flexible hybrid work arrangements may be available for the right candidate.
ASSUMPTION: KREWE's New York office provides a dynamic and collaborative work environment, with easy access to the city's many amenities.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interview with the Marketing Manager and/or other team members
4. Final interview with the Marketing Director or another senior leader
5. Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Marketing acumen and strategic thinking
- Communication and collaboration skills
- Cultural fit and alignment with KREWE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of performance marketing and digital advertising channels
- Demonstrate your ability to analyze data and make data-driven decisions
- Prepare questions to ask about the role, team, and company to showcase your interest and engagement
ATS Keywords: Performance Marketing, Digital Advertising, Data Analysis, Excel, Google Ads, Facebook Ads, Pinterest Ads, A/B Testing, Budget Tracking, Marketing Campaigns, Competitive Research, Creative Collaboration
ASSUMPTION: KREWE uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Google Analytics
- Facebook Ads Manager
- Excel/Google Sheets
- SQL or other programming languages (a plus)
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Quality and craftsmanship
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision-making
- Strong attention to detail
- Proactive and curious mindset
Self-Assessment Questions:
1. How do you approach A/B testing, and can you provide an example of a successful experiment you've conducted?
2. Describe your experience with marketing automation tools and how you've used them to improve campaign performance.
3. How do you stay updated on digital marketing trends and best practices?
4. Can you share an example of a time when you identified a new growth opportunity and successfully implemented it?
ASSUMPTION: KREWE values candidates who are passionate about their work, proactive, and eager to learn and grow within the organization. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
1. Fast-paced environment: KREWE's dynamic and fast-paced work environment may require candidates to adapt quickly and manage multiple priorities effectively.
2. Data-driven decision-making: This role requires a strong analytical mindset and the ability to make data-driven decisions, which may be challenging for candidates without a solid foundation in data analysis.
3. Cross-functional collaboration: Working closely with various teams, including design and content, may present communication and collaboration challenges that require strong interpersonal skills.
4. Competitive landscape: The retail apparel and fashion industry is highly competitive, and candidates must be prepared to stay informed about industry trends and competitors to drive successful marketing campaigns.
ASSUMPTION: These challenges can be overcome with a proactive and curious mindset, strong analytical skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
1. Performance Marketing Specialist (Mid-level): This role focuses more on day-to-day campaign management and less on strategic planning and analysis compared to the Performance Marketing Associate role.
2. Senior Marketing Manager (Senior-level): This role involves more strategic planning, budget management, and team leadership responsibilities than the Performance Marketing Associate role.
3. Digital Marketing Coordinator (Entry-level): This role focuses more on content creation, social media management, and basic SEO tasks, with less emphasis on performance marketing and data analysis compared to the Performance Marketing Associate role.
ASSUMPTION: The Performance Marketing Associate role offers a unique blend of strategic planning, hands-on campaign management, and data-driven analysis, making it an ideal entry-point or mid-career transition for professionals looking to grow in the marketing field.
📝 Sample Projects
1. Campaign Performance Analysis: Analyze campaign performance data to identify trends, optimize ad spend, and maximize ROI across multiple marketing channels.
2. Competitive Research & Analysis: Conduct a comprehensive analysis of competitors' marketing strategies, ad creatives, and campaign performance to inform KREWE's marketing approach and identify new growth opportunities.
3. A/B Testing & Optimization: Design and execute A/B tests to improve campaign performance, user experience, and conversion rates, using data-driven insights to inform decision-making.
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Performance Marketing Associate role, providing candidates with a clear understanding of the day-to-day tasks and long-term goals associated with this position.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most important responsibilities for this role and how they contribute to the team's overall goals?
2. Team Structure: How is the marketing team structured, and how does this role fit within the team?
3. Company Culture: What aspects of KREWE's company culture make it unique, and how does this role contribute to maintaining that culture?
4. Growth Opportunities: What opportunities exist for professional growth and development within this role and the marketing team as a whole?
5. Work-Life Balance: How does KREWE support work-life balance for its employees, and what resources are available to help manage stress and maintain a healthy work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://krewe.applytojob.com/apply/68RiRW2MXf/Performance-Marketing-Associate).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for your interview by researching KREWE's brand, values, and marketing strategies.
4. Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.
5. If you are selected for the final round of interviews, be prepared to present a marketing campaign plan or analysis that demonstrates your understanding of the role and your ability to drive results through data-informed decision-making.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Performance Marketing Associate
🔹 Company: KREWE
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to develop and execute performance marketing campaigns
- Monitoring and analyzing campaign performance using data-driven approaches
- Staying updated on digital marketing trends and best practices
- Supporting budget tracking and pacing across various marketing channels
- Assisting in A/B testing and performance experiments to optimize campaigns
ASSUMPTION: This role requires a proactive and curious mindset, as well as strong analytical skills and a willingness to learn new tools and strategies.
📋 Key Responsibilities
✅ Campaign Management:
- Assist in planning, executing, and optimizing paid marketing campaigns across multiple platforms (e.g., Meta, Google, Pinterest)
- Monitor campaign performance and report on key metrics such as CTR, CPA, ROAS, and LTV
✅ Competitive Research & Growth Opportunities:
- Conduct competitive research to identify new growth opportunities and stay ahead of industry trends
✅ Creative Collaboration:
- Collaborate with design and content teams to develop compelling ad creatives that align with brand guidelines
✅ Performance Experiments & Budget Tracking:
- Help with A/B testing to improve campaign performance and support budget tracking across channels
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data-driven analysis to maximize marketing effectiveness and efficiency.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Communications, Economics, Data Analytics, or a related field
Experience:
- Entry-level to 2 years of experience in digital marketing, performance marketing, or a related field
Required Skills:
- Strong analytical skills and a love for data
- Basic understanding of digital advertising channels (e.g., Google Ads, Meta, TikTok) - a plus, but not required
- Proficiency in Excel/Google Sheets (pivot tables, vlookups, etc.)
- Excellent communication and organizational skills
- Eagerness to learn, grow, and contribute to a dynamic team environment
Preferred Skills:
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Experience with Google Analytics and Facebook Ads Manager
- Knowledge of SQL or other programming languages
ASSUMPTION: The ideal candidate will have a solid foundation in marketing principles, a strong analytical mindset, and a passion for driving results through data-informed decision-making.
💰 Compensation & Benefits
Salary Range:
- For New York, NY: Up to $75,000 annually based on experience and qualifications.
- For other locations, industry-standard salary ranges apply based on role, experience level, and location.
Benefits:
- Competitive wage
- Group health plans: health, vision, and dental insurance
- Welfare benefits: life, AD&D, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee frame discount (of course!)
Working Hours:
- Full-time, 40 hours per week, Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: KREWE offers a competitive compensation package and comprehensive benefits to attract and retain top talent. Salary ranges are provided for New York, NY, and industry-standard ranges are used for other locations based on role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees
Founded: 2013, in New Orleans, Louisiana
Headquarters: New Orleans, Louisiana
Description: KREWE is an independent, high-fashion eyewear brand inspired by the vibrant culture and creativity of New Orleans. Since launching in 2013, the brand has grown into a dynamic and evolving company known for its distinctive, handcrafted sun and optical frames. KREWE's unique approach to design and commitment to quality have cultivated a loyal following among style-conscious consumers and influential tastemakers.
Specialties: Eyewear, Fashion, Creative, Retail, Accessories, Sunglasses, Optical, Marketing, Branding, Production, Manufacturing, Customer Service, Customer Loyalty, Design, Technology, and Sales
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including design, content, and sales.
Work Arrangement: On-site, full-time, with a flexible hybrid work arrangement available for the right candidate.
Growth Opportunities: KREWE offers opportunities for professional growth and development within the marketing team and across the organization. As the company continues to expand, new roles and responsibilities may become available.
ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in performance marketing and contribute to the growth of a dynamic, independent brand.
🌍 Location & Work Environment
Office Type: Urban office located in the heart of New York City
Office Location: 85 1/2 Spring St, New York, NY 10012, US
Geographic Context: New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and shopping options. The office is conveniently located near various transportation hubs, making it easily accessible from most neighborhoods.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break. Flexible hybrid work arrangements may be available for the right candidate.
ASSUMPTION: KREWE's New York office provides a dynamic and collaborative work environment, with easy access to the city's many amenities.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interview with the Marketing Manager and/or other team members
4. Final interview with the Marketing Director or another senior leader
5. Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Marketing acumen and strategic thinking
- Communication and collaboration skills
- Cultural fit and alignment with KREWE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of performance marketing and digital advertising channels
- Demonstrate your ability to analyze data and make data-driven decisions
- Prepare questions to ask about the role, team, and company to showcase your interest and engagement
ATS Keywords: Performance Marketing, Digital Advertising, Data Analysis, Excel, Google Ads, Facebook Ads, Pinterest Ads, A/B Testing, Budget Tracking, Marketing Campaigns, Competitive Research, Creative Collaboration
ASSUMPTION: KREWE uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Google Analytics
- Facebook Ads Manager
- Excel/Google Sheets
- SQL or other programming languages (a plus)
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Quality and craftsmanship
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision-making
- Strong attention to detail
- Proactive and curious mindset
Self-Assessment Questions:
1. How do you approach A/B testing, and can you provide an example of a successful experiment you've conducted?
2. Describe your experience with marketing automation tools and how you've used them to improve campaign performance.
3. How do you stay updated on digital marketing trends and best practices?
4. Can you share an example of a time when you identified a new growth opportunity and successfully implemented it?
ASSUMPTION: KREWE values candidates who are passionate about their work, proactive, and eager to learn and grow within the organization. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
1. Fast-paced environment: KREWE's dynamic and fast-paced work environment may require candidates to adapt quickly and manage multiple priorities effectively.
2. Data-driven decision-making: This role requires a strong analytical mindset and the ability to make data-driven decisions, which may be challenging for candidates without a solid foundation in data analysis.
3. Cross-functional collaboration: Working closely with various teams, including design and content, may present communication and collaboration challenges that require strong interpersonal skills.
4. Competitive landscape: The retail apparel and fashion industry is highly competitive, and candidates must be prepared to stay informed about industry trends and competitors to drive successful marketing campaigns.
ASSUMPTION: These challenges can be overcome with a proactive and curious mindset, strong analytical skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
1. Performance Marketing Specialist (Mid-level): This role focuses more on day-to-day campaign management and less on strategic planning and analysis compared to the Performance Marketing Associate role.
2. Senior Marketing Manager (Senior-level): This role involves more strategic planning, budget management, and team leadership responsibilities than the Performance Marketing Associate role.
3. Digital Marketing Coordinator (Entry-level): This role focuses more on content creation, social media management, and basic SEO tasks, with less emphasis on performance marketing and data analysis compared to the Performance Marketing Associate role.
ASSUMPTION: The Performance Marketing Associate role offers a unique blend of strategic planning, hands-on campaign management, and data-driven analysis, making it an ideal entry-point or mid-career transition for professionals looking to grow in the marketing field.
📝 Sample Projects
1. Campaign Performance Analysis: Analyze campaign performance data to identify trends, optimize ad spend, and maximize ROI across multiple marketing channels.
2. Competitive Research & Analysis: Conduct a comprehensive analysis of competitors' marketing strategies, ad creatives, and campaign performance to inform KREWE's marketing approach and identify new growth opportunities.
3. A/B Testing & Optimization: Design and execute A/B tests to improve campaign performance, user experience, and conversion rates, using data-driven insights to inform decision-making.
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Performance Marketing Associate role, providing candidates with a clear understanding of the day-to-day tasks and long-term goals associated with this position.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most important responsibilities for this role and how they contribute to the team's overall goals?
2. Team Structure: How is the marketing team structured, and how does this role fit within the team?
3. Company Culture: What aspects of KREWE's company culture make it unique, and how does this role contribute to maintaining that culture?
4. Growth Opportunities: What opportunities exist for professional growth and development within this role and the marketing team as a whole?
5. Work-Life Balance: How does KREWE support work-life balance for its employees, and what resources are available to help manage stress and maintain a healthy work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://krewe.applytojob.com/apply/68RiRW2MXf/Performance-Marketing-Associate).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for your interview by researching KREWE's brand, values, and marketing strategies.
4. Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.
5. If you are selected for the final round of interviews, be prepared to present a marketing campaign plan or analysis that demonstrates your understanding of the role and your ability to drive results through data-informed decision-making.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.