Performance Marketing Associate - Majamojo (Games Publishing)

📌 Core Information

🔹 Job Title: Performance Marketing Associate - Majamojo (Games Publishing)

🔹 Company: PT Telkomsel Ekosistem Digital

🔹 Location: South Jakarta, South Jakarta City, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition (UA) campaigns across Google UAC and Meta Ads platforms
• Optimizing campaign performance to achieve ROAS targets
• Conducting data analysis and implementing A/B testing strategies
• Collaborating with cross-functional teams to align marketing efforts with business goals
• Staying updated with industry trends and best practices in mobile marketing and app marketing

ASSUMPTION: This role requires a strong understanding of performance marketing principles and a passion for mobile games. The ideal candidate will be data-savvy, analytical, and detail-oriented.

📋 Key Responsibilities

✅ Assist in planning, executing, and optimizing performance marketing campaigns across Google Ads and Meta Ads

✅ Manage and monitor campaign budgets to ensure efficient spending and achievement of ROAS targets

✅ Conduct thorough data analysis of campaign performance, identifying trends, insights, and opportunities for improvement

✅ Implement A/B testing strategies for ad creatives, targeting, and landing pages to optimize campaign effectiveness

✅ Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience

✅ Stay up-to-date with the latest trends and best practices in mobile marketing, app marketing, and digital advertising

✅ Contribute to the development of comprehensive campaign reports, providing key performance indicators (KPIs) and actionable recommendations

✅ Work closely with cross-functional teams to ensure alignment and achieve overall business goals

✅ Support the broader marketing team with various initiatives and projects within the gaming industry

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Strong communication and collaboration skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 1-2 years of experience in performance marketing or digital marketing, preferably within the gaming industry or with mobile apps

Required Skills:

• Proven experience managing and optimizing Google UAC campaigns
• Hands-on experience with Meta Ads Manager and a strong understanding of paid social advertising
• Strong analytical skills and the ability to interpret data to drive decision-making
• Proficiency in using marketing analytics tools and platforms
• Excellent communication and collaboration skills
• Detail-oriented with strong organizational and problem-solving abilities

Preferred Skills:

• A passion for mobile games and a good understanding of the free-to-play (F2P) business model

ASSUMPTION: Candidates with relevant experience in the gaming industry or with mobile apps will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 20,000,000 per month (Industry standard for entry-level marketing roles in South Jakarta)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Telkomsel services
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), Monday to Friday, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in South Jakarta. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet. PT Telkomsel Ekosistem Digital is a subsidiary of Telkomsel, focusing on creating values in developing Indonesia’s digital ecosystem.

Company Size: 51-200 employees. As a subsidiary, PT Telkomsel Ekosistem Digital offers a dynamic and collaborative work environment with opportunities for growth and development.

Founded: 2021. The company was established to enhance user experience of Telkomsel and INDICO Group services, as well as to nurture vertical businesses across sectors.

Company Description:

• PT Telkomsel Ekosistem Digital is a digital ecosystem enabler, playing a strategic role as both a platform company and a holding company.
• As a platform company, it strives to create non-telecom value by enhancing user experience through INDICO Commerce, INDICO Engage, and INDICO DataHub.
• As a holding company, it nurtures vertical businesses across sectors, including Fita (health tech), Kuncie (edtech), Majamojo (game publishing), and Digital Food Ecosystem (agritech).

Company Specialties:

• Digital product transaction solution (INDICO Commerce)
• Marketing solution (INDICO Engage)
• Data solution (INDICO DataHub)
• Health tech (Fita)
• Edtech (Kuncie)
• Game publishing (Majamojo)
• Agritech (Digital Food Ecosystem)

Company Website: https://www.indico.co.id/

ASSUMPTION: PT Telkomsel Ekosistem Digital is a growing company with a strong focus on innovation and digital transformation. It offers a diverse range of opportunities for professionals looking to make an impact in the digital ecosystem.

📊 Role Analysis

Career Level: Entry-Level. This role is ideal for recent graduates or early-career marketing professionals looking to gain experience in performance marketing and the gaming industry.

Reporting Structure: The Performance Marketing Associate will report directly to the Marketing Manager and work closely with cross-functional teams, including product, strategy, and customer support.

Work Arrangement: On-site, with flexibility for occasional remote work as needed.

Growth Opportunities:

• Advancement to a Senior Marketing Associate or Marketing Manager role within the company
• Expansion into other vertical businesses or platforms within the INDICO Group
• Development of specialized skills in areas such as data analysis, A/B testing, or campaign optimization

ASSUMPTION: PT Telkomsel Ekosistem Digital offers opportunities for professional growth and development, with a focus on fostering talent from within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): The Telkom Hub, Jakarta, DKI Jakarta, Indonesia

Geographic Context:

• South Jakarta is a bustling urban area with a mix of residential, commercial, and entertainment districts
• The office is located in the prestigious The Telkom Hub, offering easy access to public transportation, shopping, and dining options
• Jakarta is the capital and largest city in Indonesia, with a diverse cultural scene and vibrant nightlife

Work Schedule: Full-time (40 hours per week), Monday to Friday, with flexibility for occasional overtime as needed

ASSUMPTION: The work environment at PT Telkomsel Ekosistem Digital is dynamic and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Manager and other team members
• Final interview with the company's leadership team
• Background check and offer extension

Key Assessment Areas:

• Marketing and advertising knowledge, with a focus on performance marketing and user acquisition
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in performance marketing, digital marketing, or the gaming industry
• Demonstrate a strong understanding of data analysis and interpretation
• Showcase your passion for mobile games and the free-to-play business model
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the company and the position

ATS Keywords: Performance Marketing, Digital Marketing, User Acquisition, Google Ads, Meta Ads, Data Analysis, A/B Testing, Ad Creatives, Mobile Marketing, App Marketing, Collaboration, Problem Solving

ASSUMPTION: The application process at PT Telkomsel Ekosistem Digital is competitive, with a strong focus on finding the best fit for the company's culture and values.

🛠️ Tools & Technologies

• Google Ads (UAC)
• Meta Ads Manager (Facebook & Instagram Ads)
• Marketing analytics tools and platforms (e.g., Google Analytics, Facebook Pixel)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in performance marketing and digital advertising.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer-centricity: Focusing on the needs and preferences of customers
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous learning
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?

ASSUMPTION: PT Telkomsel Ekosistem Digital values employees who are innovative, collaborative, and customer-focused, with a strong commitment to accountability and integrity.

⚠️ Potential Challenges

• Managing a large budget and achieving ROAS targets in a competitive market
• Keeping up with the latest trends and best practices in mobile marketing and app marketing
• Collaborating effectively with cross-functional teams to ensure alignment and achieve overall business goals
• Working in a fast-paced and dynamic environment, with a focus on continuous learning and improvement

ASSUMPTION: The challenges associated with this role are typical for performance marketing and digital advertising positions, and can be overcome with strong analytical skills, a passion for learning, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• This role is similar to other Performance Marketing Associate positions, but with a focus on the gaming industry and user acquisition
• Unlike other marketing roles, this position requires a strong understanding of performance marketing principles and a passion for mobile games
• Career progression in this role may include advancement to Senior Marketing Associate or Marketing Manager positions within the company or expansion into other vertical businesses or platforms within the INDICO Group

ASSUMPTION: This role offers a unique opportunity to gain experience in performance marketing and the gaming industry, with a focus on user acquisition and campaign optimization.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new mobile game launch
• Conducting A/B testing on ad creatives, targeting, and landing pages to optimize campaign performance
• Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
• Collaborating with the creative team to develop compelling ad creatives that resonate with the target audience

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall business goals of the company?
• What are the most challenging aspects of this role, and how have previous employees approached them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching the company and role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.