📌 Core Information
🔹 Job Title: Performance Marketing Associate, Social
🔹 Company: Hearst Magazines
🔹 Location: United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Media buying and traffic acquisition across self-serve paid social tools
- Collaboration with Affiliate Partnerships, Programmatic Yield, and Edit teams
- Launching, optimizing, and analyzing social campaigns
- Highly organized and detail-oriented work
- Passion for analytics and eagerness to learn new skills
ASSUMPTION: This role requires a strong understanding of social media platforms and a willingness to adapt to new tools and strategies.
📋 Key Responsibilities
✅ Media buying and traffic acquisition across self-serve paid social tools such as Meta Ads Manager
✅ Strategic collaboration with Affiliate Partnerships, Programmatic Yield, and Edit teams
✅ Launching, optimizing, and analyzing social campaigns to drive high-performing traffic
✅ Monitoring and reporting on campaign performance
✅ Staying up-to-date with industry trends and best practices
ASSUMPTION: This role may require occasional weekend or evening work to monitor and optimize campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing, social media, or a related field
Required Skills:
- Proficient in self-serve paid social tools (e.g., Meta Ads Manager)
- Strong analytical skills
- Excellent organizational skills
- Attention to detail
- Strong communication and collaboration skills
Preferred Skills:
- Experience with Google Analytics
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: While not required, experience with Google Analytics and knowledge of HTML and CSS would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for entry-level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Hearst Magazines products
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst Magazines is a leading global media, information, and services company with a market capitalization of over $10 billion. It operates in various industries, including magazine publishing, television production, and digital media.
Company Size: Hearst Magazines has over 1,000 employees worldwide, providing a large and diverse work environment.
Founded: Hearst Magazines was founded in 1887 and has a rich history in the publishing industry.
Company Description:
- Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, and Good Housekeeping.
- The company reaches more than 150 million people every month in the United States alone through its print, digital, video, and social channels.
- Hearst Magazines is committed to creating, packaging, and selling products with cutting-edge technology and proprietary platforms.
Company Specialties:
- Magazine publishing
- Digital media
- Television production
- Data and analytics
Company Website: http://www.hearst.com/magazines
ASSUMPTION: Hearst Magazines' extensive portfolio and reach provide ample opportunities for growth and exposure to various aspects of the publishing industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement
Reporting Structure: The Performance Marketing Associate reports directly to the Performance Marketing Manager
Work Arrangement: On-site, full-time position with standard business hours and occasional flexibility as needed
Growth Opportunities:
- Advancement to a Performance Marketing Manager role
- Expansion into other areas of digital marketing or publishing
- Cross-functional collaboration and learning opportunities
ASSUMPTION: This role offers a strong foundation in digital marketing and the opportunity to work with a diverse range of brands and teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with open workspaces and dedicated meeting rooms
Office Location(s): 300 West 57th Street, New York, NY 10009, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
- The office is conveniently located near public transportation, shopping, and dining
- The city experiences all four seasons, with mild winters and warm summers
Work Schedule: Standard business hours with occasional flexibility as needed to monitor and optimize campaigns
ASSUMPTION: The on-site work arrangement may change in the future, and remote work options may become available.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the performance marketing team
- Final interview with the director of performance marketing
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Understanding of social media platforms and paid advertising
- Organizational skills and attention to detail
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on media buying, traffic acquisition, and analytics
- Tailor your cover letter to demonstrate your passion for digital marketing and social media
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Media buying, traffic acquisition, analytics, social campaigns, paid social tools, Meta Ads Manager
ASSUMPTION: The application process may vary, and additional steps or assessments may be included.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- HTML and CSS (beneficial)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies required for this role may change or evolve over time.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do
- Collaboration: We work together to achieve our goals
- Innovation: We embrace change and continuously improve
- Integrity: We act with honesty and respect in all our interactions
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and organized?
- Do you have a passion for analytics and a willingness to learn new tools?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires close collaboration with various teams and a commitment to the company's values.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in social media platforms and advertising tools
- Occasional weekend or evening work to monitor and optimize campaigns
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Digital Marketing Associate, but with a focus on media buying and traffic acquisition
- In comparison to other marketing roles, this position requires a strong understanding of social media platforms and paid advertising tools
- Career progression may include advancement to a Performance Marketing Manager or similar role within the digital marketing field
ASSUMPTION: This role offers a unique blend of marketing and advertising responsibilities, providing a strong foundation for a career in digital marketing.
📝 Sample Projects
- Developing and executing a social media advertising campaign for a Hearst Magazines brand
- Analyzing campaign performance data and optimizing ad spend to maximize ROI
- Collaborating with cross-functional teams to create and implement integrated marketing campaigns
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role collaborate with other teams within Hearst Magazines?
- What opportunities are there for professional growth and development within the performance marketing team?
- How does Hearst Magazines support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as media buying, traffic acquisition, and analytics
- Write a cover letter that demonstrates your passion for digital marketing and social media
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
- Follow up after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
