Performance Marketing Consultant

📌 Core Information

🔹 Job Title: Performance Marketing Consultant

🔹 Company: ICAP CRIF SA

🔹 Location: Athens, Central Athens, Greece

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, tracking, and optimizing digital marketing campaigns across all channels
• Managing and executing digital media channels and tools
• Creating and implementing digital marketing strategies for clients
• Administering social media channels and developing social media strategies
• Designing, building, and maintaining clients' online presence
• Collaborating with sales teams to optimize customer experience and ensure brand consistency

ASSUMPTION: This role requires a strong background in digital marketing and proficiency in various digital media channels and tools. The ideal candidate will have experience in managing and optimizing digital marketing campaigns and a deep understanding of web technologies.

📋 Key Responsibilities

✅ Executing and managing all Digital Media Channels & Tools (Google Ads, Social Media Ads)

✅ Implementing the digital marketing strategy of each client by creating, monitoring, and managing advertising campaigns

✅ Developing and implementing the agreed performance of digital marketing campaigns

✅ Administering Social Media channels (Facebook, Instagram, Tik Tok etc.), developing and implementing the social media strategy

✅ Creating digital content based on the brand strategy and marketing objectives

✅ Publishing on social media using efficiently social media marketing tools

✅ Coordinating the creation of digital content

✅ Designing, building, and maintaining our customers’ online presence

✅ Participating in the design of mechanism and flow that allow the clients to generate sales & leads

✅ Acting as direct point of contact for performance and insights

✅ Liaising with sales teams to optimize customer experience and ensure brand consistency

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and performance analysis. Strong organizational skills and the ability to multitask are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing (Digital Marketing will be considered as a plus)

Experience: 2 years of working experience in Digital Marketing

Required Skills:

• Excellent knowledge of the MS Office suite (Outlook, PowerPoint, Word, Excel)
• Strong organizational skills and ability to multi-task and manage different projects
• Excellent verbal & written communication skills in Greek & English
• Team-orientation

Preferred Skills:

• Master's degree in Marketing/Digital Marketing
• Previous experience in Paid Media platforms, Native Advertising (Google Ads, Social Media Ads, Native Ads platforms)

ASSUMPTION: While a Master's degree is not required, it would be beneficial for candidates looking to advance their careers in digital marketing. Previous experience in paid media platforms and native advertising is highly desirable but not strictly necessary.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Greece)

Benefits:

• Private insurance scheme
• Benefits scheme
• Flexibility to work from home some days per week
• Continuous personal development opportunities with personalized in class and on the job trainings

Working Hours: Full-time (40 hours per week) with flexibility to work from home some days per week

ASSUMPTION: The salary range is estimated based on market research for similar roles in Greece. The benefits package is competitive and includes health insurance, flexible work arrangements, and opportunities for professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically Business Information and Credit Risk Solutions

Company Size: 201-500 employees (According to LinkedIn)

Founded: 1964 (As ICAP S.A., now ICAP CRIF SA)

Company Description:

• ICAP CRIF is the market leader in Credit Risk & Business Information Solutions in Southeastern Europe
• Strategic Partner of Google & Facebook and the first Digital Agency to introduce Google Ads in Greece
• Offers innovative solutions to a wide range of business challenges, including Business Information & Credit Risk Solutions, Credit Rating Agency Services, Marketing & Sales Solutions, Technology Solutions & Advanced Analytics, and Consulting Services

Company Specialties:

• Business Information
• Credit Risk
• Ratings & Analytics
• Marketing & Sales Solutions
• Consulting Services & Technology Solutions
• Risk Training Institute
• Banking Products
• Tech Products
• and ESG

Company Website: WWW.ICAPCRIF.COM

ASSUMPTION: ICAP CRIF is a well-established company with a strong presence in Southeastern Europe. Its diverse range of services and strategic partnerships make it an attractive employer in the information services industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The Performance Marketing Consultant will report directly to the Digital Marketing Business Unit

Work Arrangement: Hybrid, with flexibility to work from home some days per week

Growth Opportunities:

• Progression to senior roles within the Digital Marketing Business Unit
• Expansion of responsibilities across other business units or regions
• Professional development opportunities through training and workshops

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth and development in the digital marketing field.

🌍 Location & Work Environment

Office Type: Modern, dynamic, and innovation-driven working environment

Office Location(s): 2, Eleftheriou Venizelou, Kallithea, 176 76, Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• The city is known for its rich history, vibrant culture, and diverse economy
• ICAP CRIF's office is located in the Kallithea district, which is a bustling commercial area with easy access to public transportation

Work Schedule: Full-time (40 hours per week) with flexibility to work from home some days per week

ASSUMPTION: The office environment is modern and dynamic, with a strong focus on innovation and collaboration. The location in Kallithea offers easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team

ATS Keywords: Digital Marketing, Google Ads, Social Media Ads, Native Advertising, Digital Marketing Tools, Content Creation, Social Media Strategy, Organizational Skills, Communication Skills, Team Orientation

ASSUMPTION: The application process is designed to assess the candidate's digital marketing expertise, communication skills, and cultural fit. Tailoring your application materials to highlight relevant experience and skills is essential for success.

🛠️ Tools & Technologies

• Google Ads
• Social Media Ads (Facebook, Instagram, Tik Tok, etc.)
• Native Ads platforms
• Digital marketing tools (e.g., Google Analytics, social media management tools)
• MS Office suite (Outlook, PowerPoint, Word, Excel)

ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role. Candidates should have a strong understanding of digital marketing platforms and be comfortable using relevant tools and software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working in a team and collaborating with others?
• Are you committed to continuous learning and professional development?

ASSUMPTION: ICAP CRIF values innovation, customer-centricity, collaboration, integrity, and excellence. Candidates should assess their fit with these values and be prepared to demonstrate their alignment during the interview process.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, which can be challenging for some individuals
• The digital marketing landscape is constantly evolving, requiring candidates to stay up-to-date with the latest trends and best practices
• The role may involve working with clients from diverse industries, each with their unique marketing challenges and objectives
• The hybrid work arrangement may present challenges in maintaining work-life balance for some individuals

ASSUMPTION: While this role presents several opportunities for growth and development, it also comes with its own set of challenges. Candidates should be prepared to manage multiple projects, stay current with industry trends, and adapt to the unique needs of diverse clients.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Digital Marketing Manager, but with a stronger focus on performance marketing and campaign optimization
• Unlike other digital marketing roles, this position requires a deep understanding of web technologies and a strong background in paid media platforms
• Career progression in this role may lead to senior positions within the Digital Marketing Business Unit or other business units within the company

ASSUMPTION: While this role shares similarities with other digital marketing positions, it has a unique focus on performance marketing and campaign optimization. Candidates should be prepared to leverage their expertise in paid media platforms and web technologies to excel in this role.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new client, including SEO, SEM, social media, and email marketing campaigns
• Optimizing the online presence of an existing client, including website redesign, content creation, and social media management
• Conducting market research and analysis to identify new opportunities for client growth and expansion

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Performance Marketing Consultant may face in this role. Candidates should be prepared to tackle a diverse set of projects and adapt their approach to meet the unique needs of each client.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall digital marketing strategy for the company?
• What opportunities are there for professional development and growth within the Digital Marketing Business Unit?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• What is the company's approach to innovation and staying current with industry trends?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.