📌 Core Information
🔹 Job Title: Performance Marketing Director
🔹 Company: General Motors
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive performance marketing strategies to drive lead generation and brand growth.
- Overseeing paid media efforts, SEO, website optimization, CRM, and data analytics to maximize ROI.
- Leading and collaborating with cross-functional teams to align marketing strategies with business goals.
- Identifying and capitalizing on new performance marketing opportunities to stay ahead of industry trends.
- Fostering a collaborative and high-performance culture within the marketing team.
ASSUMPTION: This role requires a strategic mindset, deep expertise in performance marketing, and the ability to work effectively in a highly matrixed organization.
📋 Key Responsibilities
✅ Develop and execute a comprehensive performance marketing strategy to drive lead generation and brand growth.
✅ Oversee all performance-related paid media efforts, including search, social, display, and programmatic advertising.
✅ Optimize media spend and maximize ROI through continuous monitoring and adjustment of campaigns.
✅ Implement and refine SEO strategies to improve organic search rankings and drive website traffic.
✅ Enhance website performance through A/B testing, user experience improvements, and conversion rate optimization.
✅ Develop and manage CRM strategies to nurture leads and improve customer retention.
✅ Utilize customer data to create targeted marketing campaigns and personalized experiences.
✅ Work cross-functionally to optimize robust analytics framework and tools to track, measure, and report on marketing performance.
✅ Use data-driven insights to inform decision-making and optimize marketing investments in real time.
✅ Collaborate closely with cross-functional teams to align marketing strategies with business goals.
✅ Communicate performance marketing results and insights to senior leadership and stakeholders.
ASSUMPTION: This role requires strong leadership, communication, and collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Industrial Engineering, Business, Marketing, or similar.
Experience: 10+ years of marketing experience, with a focus on performance marketing, including paid media, SEO, CRM, website management, and data analytics.
Required Skills:
- Proven track record developing performance marketing capabilities within large, highly matrixed organizations.
- People leadership experience managing direct and matrixed reports.
- Transformational mindset and ability to translate complex performance marketing workstreams into executive-level summaries.
- Excellent written and verbal communication skills.
- Ability to legally operate a motor vehicle on a regular basis.
Preferred Skills:
- Experience working within franchise-tiered marketing systems.
ASSUMPTION: Candidates with experience in the automotive industry and franchise-tiered marketing systems may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Performance Marketing role with 10+ years of experience in the automotive industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Employee discounts on GM vehicles and services.
Working Hours: Full-time, Monday through Friday, with flexibility for remote work.
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (as General Motors Corporation)
Company Description:
- General Motors (GM) is an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts.
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion.
- The company is committed to leading the way toward this future through innovation, sustainability, and social responsibility.
Company Specialties:
- Automotive manufacturing
- Automotive engineering
- Information technology
- Electrification and autonomous vehicle development
- Software development
Company Website: www.gm.com
ASSUMPTION: Working at GM offers opportunities to collaborate with a diverse team, contribute to innovative projects, and make a significant impact on the automotive industry.
📊 Role Analysis
Career Level: Director/Manager level role with potential for growth within the marketing organization.
Reporting Structure: This role reports directly to the Head of Marketing for each of the four brand teams (Cadillac, GMC, Buick, and Chevrolet).
Work Arrangement: Hybrid role with 3 days on-site and 2 days remote.
Growth Opportunities:
- Potential to lead marketing efforts for additional brand teams within GM.
- Opportunities to expand responsibilities and influence marketing strategies across the organization.
- Possibility to transition into a more senior marketing leadership role as the company continues to grow and evolve.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on GM's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): Mexico City Headquarters - Torre GM
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Mexico City is a major economic hub and the political, cultural, and educational center of Mexico.
Work Schedule: Full-time, Monday through Friday, with flexibility for remote work.
ASSUMPTION: Working in Mexico City offers opportunities to engage with a diverse and dynamic workforce, as well as access to a wide range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with GM's values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills.
- Prepare examples of your past marketing campaigns, their results, and the strategies you employed to optimize performance.
- Research GM's brand teams (Cadillac, GMC, Buick, and Chevrolet) and be prepared to discuss how your marketing strategies could drive lead generation and brand growth for these brands.
ATS Keywords: Performance Marketing, Paid Media, SEO, CRM, Website Optimization, Data Analytics, Lead Generation, Brand Growth, Team Leadership, Collaboration, Communication, User Experience, Conversion Rate Optimization, Customer Retention, Marketing Strategy, Campaign Management
ASSUMPTION: Applicants should emphasize their performance marketing experience, leadership skills, and ability to work effectively in a highly matrixed organization.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Marketing Cloud (including Adobe Analytics, Adobe Target, and Adobe Campaign)
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Search engine optimization tools (SEMrush, Ahrefs, Moz, etc.)
- CRM software (Salesforce, Microsoft Dynamics, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the center of everything we do.
- Inclusive: Fostering an inclusive culture where everyone feels valued and respected.
- Agile: Embracing change and continuously improving our processes and products.
- Performance-driven: Holding ourselves accountable for delivering results and driving business growth.
- One GM: Working together as one team, aligned and focused on our common goals.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Data-driven: Making informed decisions based on data and analytics.
- Innovative: Continuously seeking out new opportunities and solutions to drive business growth.
- Adaptable: Embracing change and adjusting to new circumstances as needed.
Self-Assessment Questions:
- How do you align with GM's customer-centric value, and how have you demonstrated this in your past roles?
- How do you foster an inclusive work environment, and how have you supported diversity, equity, and inclusion in your past roles?
- How do you balance data-driven decision-making with innovative thinking and adaptability in your approach to performance marketing?
ASSUMPTION: Applicants should be prepared to discuss their alignment with GM's values and how their work style fits with the company's culture.
⚠️ Potential Challenges
- Working in a highly matrixed organization with multiple brand teams and stakeholders.
- Managing a team with a mix of direct and matrixed reports, requiring strong leadership and communication skills.
- Keeping up with the latest performance marketing trends and technologies in a rapidly evolving industry.
- Balancing the need for data-driven decision-making with the need for innovative and creative marketing strategies.
ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in their past roles and how they plan to address these potential challenges in this role.
📈 Similar Roles Comparison
- This role is similar to other Director of Performance Marketing roles in the automotive industry, but with a focus on driving lead generation and brand growth for GM's four brand teams.
- Unlike other roles, this position requires experience working within a franchise-tiered marketing system and a strong understanding of the automotive industry.
- Career path comparison: This role offers significant growth potential, with opportunities to lead marketing efforts for additional brand teams and transition into a more senior marketing leadership role.
ASSUMPTION: Applicants should research similar roles in the automotive industry and be prepared to discuss how their experience and skills make them a strong fit for this role.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy to drive lead generation and brand growth for a major automotive brand.
- Optimizing paid media campaigns to improve ROI and maximize conversions for a wide range of automotive products and services.
- Implementing and refining SEO strategies to improve organic search rankings and drive website traffic for an automotive manufacturer's website.
ASSUMPTION: Applicants should be prepared to discuss their past performance marketing projects and how their strategies and results align with the requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does this role collaborate with other marketing teams and stakeholders within GM?
- What are the biggest challenges facing the performance marketing team, and how can this role address them?
- How does GM support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of GM's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills.
- Prepare examples of your past marketing campaigns, their results, and the strategies you employed to optimize performance.
- Research GM's brand teams (Cadillac, GMC, Buick, and Chevrolet) and be prepared to discuss how your marketing strategies could drive lead generation and brand growth for these brands.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
