Performance Marketing Director (Based in Malaysia)

📌 Core Information

🔹 Job Title: Performance Marketing Director (Based in Malaysia)

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Malaysia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading paid acquisition efforts to drive high-quality leads through various platforms
• Focusing on data-driven optimization and audience strategies
• Managing campaigns end-to-end, integrating CRM insights, and maximizing performance and ROI
• Collaborating with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will have a strong background in performance marketing, with a focus on Meta platforms and CRM integrations.

📋 Key Responsibilities

✅ Develop, implement, and optimize paid media strategies across Meta and additional platforms to achieve lead generation and cost-per-lead targets

✅ Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization

✅ Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation

✅ Collaborate with product, design, and analytics to align campaign messaging and landing page experiences for optimal conversion

✅ Oversee the implementation and maintenance of tracking infrastructure to ensure accurate measurement of campaign performance and lead validity

✅ Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality

✅ Leverage CDP and CRM audience syncs to minimize lead duplication and maximize audience freshness

✅ Report on key performance metrics, insights, and recommendations to executive leadership

✅ Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership. The ideal candidate will be comfortable wearing multiple hats and driving results through data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms

Required Skills:

• Advanced proficiency with Meta Ads Manager, Google Ads, and other major paid media platforms
• Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations
• Experience with A/B testing, creative optimization, and conversion rate optimization
• Excellent communication, project management, and cross-functional collaboration skills
• Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices

Preferred Skills:

• Experience with server-side tracking solutions and customer data platforms (CDPs)
• Fluency in multiple languages

ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director of Performance Marketing role in Malaysia, the estimated salary range is MYR 150,000 - 250,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan contributions
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time position with flexible hours. The role may require occasional work on weekends or evenings to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Welovesupermom Pte Ltd operates in the technology, information, and internet industry, focusing on AI-driven data solutions for brands and businesses targeting parents in Southeast Asia.

Company Size: Welovesupermom Pte Ltd has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 2015 and has since grown to become a leading data powerhouse in the region.

Company Description:

• Welovesupermom Pte Ltd is an AI-driven data powerhouse that connects mission-centric brands to discerning parents in Southeast Asia
• The company helps brands win minds and market shares by providing solutions that influence parents' decisions, activate experience and talkability, become a priority in parents' purchase journey, and establish brands as experts within the wider industry
• Welovesupermom Pte Ltd has offices in Singapore and Indonesia and serves clients across Southeast Asia

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Welovesupermom Pte Ltd is a dynamic and innovative company that values data-driven decision making and continuous improvement. The ideal candidate will thrive in a fast-paced, collaborative environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Revenue Officer. The ideal candidate will have extensive experience in performance marketing and be comfortable leading a team and driving strategic initiatives.

Reporting Structure: The Director of Performance Marketing will report directly to the Chief Revenue Officer and will manage a team of performance marketers and/or external partners.

Work Arrangement: This is a remote position based in Malaysia. The ideal candidate will be comfortable working independently and collaborating with team members across different time zones.

Growth Opportunities:

• As Welovesupermom Pte Ltd continues to grow, there may be opportunities for the Director of Performance Marketing to expand their team and take on additional responsibilities
• The ideal candidate will have the opportunity to work with a diverse range of clients and industries, gaining valuable experience and exposure
• Welovesupermom Pte Ltd offers professional development opportunities, allowing employees to grow their skills and advance their careers

ASSUMPTION: Given the remote nature of this role, strong communication skills and the ability to work independently are crucial for success. The ideal candidate will be comfortable managing their time and priorities effectively.

🌍 Location & Work Environment

Office Type: Welovesupermom Pte Ltd has offices in Singapore and Indonesia, but this role is remote and can be performed from anywhere in Malaysia.

Office Location(s): 108 Pasir Panjang Road, #05-01, Singapore, 118535, SG and Menara Sentraya 17A-1, Jl. Iskandarsyah Raya No.1A RW.1, Melawai, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota, Jarkarta , Jarkarta 12160, ID

Geographic Context:

• Malaysia is a multicultural country with a strong economy and a growing digital market
• The ideal candidate will be familiar with the Malaysian market and have experience working with local clients
• Malaysia's time zone (MYT, UTC+8) may require occasional work on weekends or evenings to accommodate team members in other time zones

Work Schedule: Full-time position with flexible hours. The role may require occasional work on weekends or evenings to meet campaign deadlines.

ASSUMPTION: The ideal candidate will be comfortable working in a remote environment and managing their time effectively to meet deadlines and deliver results.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Chief Revenue Officer to discuss strategic vision and leadership style
• Technical assessment to evaluate hands-on campaign management skills and data analysis capabilities
• Final interview with key stakeholders to discuss team dynamics and company culture

Key Assessment Areas:

• Strategic thinking and data-driven decision making
• Hands-on campaign management and optimization skills
• Leadership and team management capabilities
• Communication and collaboration skills
• Cultural fit and alignment with Welovesupermom Pte Ltd's values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on Meta platforms and CRM integrations
• Tailor your resume and cover letter to emphasize your strategic thinking, data analysis, and leadership skills
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
• Be ready to discuss your approach to campaign optimization, data-driven decision making, and team management

ATS Keywords: Performance Marketing, Paid Media Strategies, Campaign Management, Data Analysis, Audience Segmentation, CRM Integration, A/B Testing, Conversion Rate Optimization, Meta Ads Manager, Google Ads, Google Tag Manager, Meta Conversion API, Customer Data Platforms, Project Management, Communication, Digital Marketing Trends

ASSUMPTION: Welovesupermom Pte Ltd uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Google Tag Manager
• Meta Conversion API
• Customer Data Platforms
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous improvement and innovation
• Collaboration and teamwork
• Customer-centric approach
• Integrity and transparency

Work Style:

• Fast-paced and dynamic environment
• Results-driven and data-focused
• Collaborative and team-oriented
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven decision making and hands-on campaign management?
• Are you comfortable working in a remote, collaborative environment and managing your time effectively?
• Do you thrive in a fast-paced, dynamic environment and enjoy working with a diverse range of clients and industries?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Welovesupermom Pte Ltd values data-driven decision making, continuous improvement, and collaboration. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be committed to driving results through data-driven decision making and hands-on campaign management.

⚠️ Potential Challenges

• Managing a remote team and collaborating with team members across different time zones
• Keeping up with the latest trends and best practices in performance marketing and digital advertising
• Balancing strategic planning and hands-on campaign management responsibilities
• Adapting to a dynamic and fast-panging industry, with changing client needs and market conditions

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing circumstances and priorities.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager or Director of Paid Media position in other companies, but with a stronger focus on CRM integrations and data-driven optimization
• Welovesupermom Pte Ltd's focus on AI-driven data solutions and customer-centric approach sets it apart from other companies in the industry
• This role offers opportunities for professional growth and development, with the potential to expand the team and take on additional responsibilities

ASSUMPTION: Welovesupermom Pte Ltd's unique focus on AI-driven data solutions and customer-centric approach makes it an attractive option for performance marketing professionals looking to grow their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a major e-commerce client, driving high-quality leads and reducing cost per acquisition by 20%
• Integrating CRM data into paid media campaigns for a leading financial services provider, improving targeting efficiency and reducing lead duplication by 15%
• Optimizing campaign messaging and landing page experiences for a popular consumer goods brand, increasing conversion rates by 15% and driving a 25% increase in revenue

ASSUMPTION: These sample projects illustrate the strategic thinking, data-driven decision making, and hands-on campaign management skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and how it informs our paid media strategies?
• How does Welovesupermom Pte Ltd support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Welovesupermom Pte Ltd collaborate with clients to ensure our paid media strategies align with their business objectives and customer insights?
• What are the biggest challenges facing the performance marketing team, and how can this role help address them?

ASSUMPTION: These key questions will help you better understand Welovesupermom Pte Ltd's approach to data-driven decision making, professional development, and collaboration, as well as the specific challenges and priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, data analysis, and leadership skills, with a focus on Meta platforms and CRM integrations
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
• Be ready to discuss your approach to campaign optimization, data-driven decision making, and team management
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.