Performance Marketing Director

📌 Core Information

🔹 Job Title: Performance Marketing Director

🔹 Company: FuturHealth

🔹 Location: United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling digital paid acquisition efforts across various channels
• Optimizing performance metrics such as CAC, ROAS, LTV, and CRO
• Collaborating with cross-functional teams to ensure cohesive, data-driven campaigns
• Managing a small team of performance marketers and external agency partners

ASSUMPTION: This role requires a strong background in performance marketing and experience managing media budgets of $10M+ annually. The ideal candidate will have a proven track record of optimizing CAC and driving LTV through experimentation and data-driven decision making.

📋 Key Responsibilities

✅ Lead paid acquisition efforts across Google, Meta, TikTok, programmatic display, affiliate, and other digital channels

✅ Own full-funnel execution of digital performance campaigns including media planning, creative briefing, audience targeting, and conversion tracking

✅ Continuously test and optimize creative, bids, audiences, and landing pages to improve CAC and LTV

✅ Own performance KPIs: CAC, ROAS, conversion rate, LTV, and channel-level ROI

✅ Partner with marketing data and attribution leads to improved reporting dashboards and unlock cross-channel insights

✅ Drive growth forecasting and performance analysis, identifying opportunities to scale or reallocate spend

✅ Manage a small team of performance marketers and external agency partners

✅ Collaborate with Creative, Product Marketing, CRO, and Lifecycle teams to ensure cohesive, data-backed campaigns

✅ Provide regular updates to executive leadership on performance trends, testing outcomes, and growth strategies

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the candidate's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in digital marketing with a focus on paid acquisition and performance marketing

Required Skills:

• Deep expertise across paid search, paid social, affiliate, and programmatic channels
• Proven track record of optimizing CAC and driving LTV through experimentation and data-driven decision making
• Experience managing media budgets of $10M+ annually
• Familiarity with attribution models (MTA, MMM) and performance analytics
• Strong leadership and project management skills with a bias for execution
• Comfort in fast-growth startup or DTC environments

Preferred Skills:

• Experience in health tech, consumer wellness, or regulated industries
• Familiarity with tools like Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics (GA4), Segment, Looker, and conversion rate optimization platforms
• Knowledge of HIPAA-compliant marketing best practices

ASSUMPTION: While the job description lists preferred skills, these are not required for the role. However, they would be beneficial for a candidate to have in order to excel in this position.

💰 Compensation & Benefits

Salary Range: $174,000 - $200,000 total compensation package. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.

Benefits:

• Unlimited Paid Time Off (PTO)
• Health, Dental, Vision Insurance
• Retirement (401k)
• Employee Assistance Program
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• SmartSpend discounts
• SoFi financial tools
• One Medical care
• Rightway healthcare navigation
• Pet Insurance
• Commuter Benefits (State Specific)

Working Hours: Full-time, typically 40 hours per week. However, the role may require occasional overtime or flexible hours to meet deadlines or manage unexpected workloads.

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The actual compensation may vary based on the candidate's location, skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. FuturHealth operates at the intersection of health and technology, offering a comprehensive range of services including telemedicine, personalized nutrition plans, medication delivery, insurance solutions, and expertly curated meals.

Company Size: 11-50 employees. As a mid-sized company, FuturHealth offers a more intimate work environment with opportunities for growth and impact.

Founded: December 2023. FuturHealth was founded by a team with a proven track record of delivering exceptional experiences to over 25 million consumers.

Company Description:

• FuturHealth is on a mission to create a future where every individual is inspired and empowered to confidently take charge of their wellbeing.
• The company offers a personalized and holistic alternative to traditional one-size-fits-all healthcare programs.
• FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners.

Company Specialties:

• Telemedicine
• Personalized Nutrition Plans
• Medication Delivery
• Insurance Solutions
• Expertly Curated Meals

Company Website: fh.co

ASSUMPTION: FuturHealth is a well-funded startup with a clear mission and a strong focus on innovation in the health and wellness space. The company's success is built on its ability to offer personalized and holistic health solutions to its customers.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in performance marketing.

Reporting Structure: The Performance Marketing Director will report directly to the SVP of Marketing & Growth and will manage a small team of performance marketers and external agency partners.

Work Arrangement: Remote Solely. This role can be performed entirely remotely, with no requirement for on-site work.

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on additional responsibilities or lead larger teams.
• The candidate may also have the opportunity to shape the company's marketing strategy and have a significant impact on its growth and success.
• FuturHealth's rapid growth and expansion present numerous opportunities for professional development and career advancement.

ASSUMPTION: The Performance Marketing Director role is a critical leadership position within the company's marketing department. The ideal candidate will have a proven track record of driving growth and optimizing performance in fast-paced, highly cross-functional environments.

🌍 Location & Work Environment

Office Type: Remote. FuturHealth operates as a fully remote company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• The United States is the primary market for FuturHealth's services.
• The company's remote work policy allows employees to work from anywhere within the United States.
• The company's headquarters are not specified, but its website suggests that it is based in the United States.

Work Schedule: Full-time, with flexible hours and unlimited PTO. FuturHealth offers a flexible work schedule with unlimited PTO, allowing employees to balance their work and personal lives more effectively.

ASSUMPTION: The remote work environment at FuturHealth offers employees the flexibility to work from anywhere within the United States, with no requirement for on-site work. This can be beneficial for candidates who value work-life balance and the ability to work from a location of their choice.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the SVP of Marketing & Growth
• Background check and offer extension

Key Assessment Areas:

• Performance marketing expertise and experience
• Data-driven decision-making and analytical skills
• Leadership and team management skills
• Cross-functional collaboration and communication skills
• Alignment with FuturHealth's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with performance marketing channels, attribution models, and data analysis
• Research FuturHealth's mission, values, and services to demonstrate your enthusiasm and alignment with the company
• Prepare questions to ask the interviewers about the company's growth plans, team dynamics, and work environment

ATS Keywords: Performance Marketing, Digital Marketing, Paid Acquisition, Campaign Management, Data Analysis, Attribution Models, Leadership, Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics, Conversion Rate Optimization, Health Tech Experience, Consumer Wellness, Regulated Industries

ASSUMPTION: The interview process at FuturHealth is designed to assess the candidate's technical skills, leadership potential, and cultural fit with the company's mission and values. The company places a strong emphasis on data-driven decision-making and cross-functional collaboration.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• TikTok Ads
• Google Analytics (GA4)
• Segment
• Looker
• Conversion rate optimization platforms

ASSUMPTION: The candidate should have experience with the tools and technologies listed above, as they are essential for success in this role. Familiarity with additional tools and technologies relevant to performance marketing may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation: FuturHealth values innovation and encourages its employees to think creatively and challenge the status quo.
• Data-Driven: The company places a strong emphasis on data-driven decision-making and uses data to inform its marketing strategies and product development.
• Collaboration: FuturHealth values cross-functional collaboration and encourages its employees to work together to achieve common goals.

Work Style:

• Fast-paced: FuturHealth operates in a fast-paced environment, with a focus on rapid growth and expansion.
• Data-driven: The company places a strong emphasis on data-driven decision-making and uses data to inform its marketing strategies and product development.
• Collaborative: FuturHealth values cross-functional collaboration and encourages its employees to work together to achieve common goals.

Self-Assessment Questions:

• Do you have experience with performance marketing channels, attribution models, and data analysis?
• Are you comfortable working in a fast-paced, highly cross-functional environment?
• Do you align with FuturHealth's mission, values, and work style?

ASSUMPTION: The ideal candidate for this role will have a strong background in performance marketing, experience with relevant tools and technologies, and a strong alignment with FuturHealth's mission, values, and work style.

⚠️ Potential Challenges

• The role requires a significant amount of experience and expertise in performance marketing.
• The candidate may face competition from other experienced performance marketers in the industry.
• The role may require occasional overtime or flexible hours to meet deadlines or manage unexpected workloads.
• The United States is a large and diverse market, which may present unique challenges in terms of targeting and localization.

ASSUMPTION: The potential challenges listed above are not exhaustive, and the candidate may face additional challenges specific to their individual circumstances or the company's unique needs.

📈 Similar Roles Comparison

• This role is similar to other Performance Marketing Director positions in the industry, but with a focus on health tech and wellness services.
• FuturHealth's remote work policy and flexible hours may be more appealing to candidates who value work-life balance and the ability to work from a location of their choice.
• As a mid-sized company, FuturHealth offers opportunities for growth and impact that may not be available at larger organizations.

ASSUMPTION: The ideal candidate for this role will have experience in performance marketing, a strong alignment with FuturHealth's mission and values, and a desire to work in a fast-paced, highly cross-functional environment.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive user acquisition and revenue growth for a health tech startup
• Optimizing paid search and social media campaigns to improve CAC and LTV for a consumer wellness brand
• Collaborating with cross-functional teams to launch a new product or service, including market research, competitive analysis, and go-to-market strategy

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of projects the candidate may work on in this role. The actual projects may vary based on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FuturHealth support the professional development and growth of its employees?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does FuturHealth measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?

ASSUMPTION: The key questions listed above are intended to help the candidate better understand the role, the company, and its long-term goals. The actual questions may vary based on the candidate's individual interests and the company's unique needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching FuturHealth's mission, values, and services, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.