Performance Marketing Director

📌 Core Information

🔹 Job Title: Performance Marketing Director

🔹 Company: CandleScience

🔹 Location: Durham, North Carolina, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (Remote with on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of digital customer acquisition and retention efforts
• Maximizing return on ad spend (ROAS) and increasing customer lifetime value (LTV)
• Cross-functional collaboration with product, creative, and sales teams
• Mentoring and leading a high-performing marketing team
• Continuous testing, iteration, and optimization of campaign strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Lead key marketing channels and initiatives to support business objectives and drive customer acquisition and retention

✅ Develop and implement data-driven strategies to drive measurable growth in revenue, ROAS, MER, and LTV

✅ Introduce and scale new acquisition channels

✅ Analyze and optimize campaign performance across all media channels

✅ Lead and mentor a high-performing team of marketing professionals

✅ Collaborate cross-functionally with product, creative, and sales teams to ensure marketing alignment with business goals

✅ Define a Performance Marketing roadmap to enable cross-channel approach and bring strong, actionable insights

✅ Effectively manage the Performance Marketing budget, refining and optimizing spend across the media mix

✅ Stay informed on the latest trends, tools, and technologies in digital marketing and identify new opportunities

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and optimize marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in performance marketing, with a proven track record in digital acquisition and retention

Required Skills:

• Expertise across paid media (search, display, social), SEO, email/CRM, and analytics platforms
• Experience launching and scaling new digital channels
• Proficient in analyzing data to drive decision-making and strategy optimization
• Exceptional leadership, communication, and cross-functional collaboration skills
• Experience managing sizable budgets and optimizing spend for impact
• Passion for growth, experimentation, and continuous improvement

Preferred Skills:

• Experience in the retail or e-commerce industry
• Familiarity with the candle or soap making market
• Proficiency in SQL or other data querying languages

ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record in driving growth through digital channels.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Performance Marketing Director with 8+ years of experience in the retail/e-commerce sector)

Benefits:

• Medical, dental, and vision insurance with low deductibles
• Employer match for retirement contributions of up to 3% of annual earnings
• Liberal vacation policies
• Technology stipends, gym memberships, and company-paid life insurance
• Employee assistance program
• Paid time off
• Referral program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a Performance Marketing Director with the required experience level. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically candle and soap making supplies

Company Size: Medium (51-200 employees) - Large enough to offer resources and growth opportunities, yet small enough for individual impact

Founded: 2003, with a history of steady growth and market leadership

Company Description:

• CandleScience is the leading supplier of candle-making supplies, dedicated to supporting makers and small businesses with high-quality products, exceptional customer service, and a commitment to sustainability
• The company offers a wide range of products, including natural and safe ingredients, green packaging, and educational resources
• CandleScience has a vibrant and loyal customer base, with a strong online presence and a commitment to innovation and growth

Company Specialties:

• Natural candle making supplies
• Sourcing US-made products
• Candle making help and education
• Green packaging and shipping
• Soap supplies

Company Website: www.candlescience.com

ASSUMPTION: CandleScience is a well-established company with a strong market position and a commitment to growth and innovation. The company's focus on sustainability and exceptional customer service sets it apart in the industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Chief Growth Officer, with cross-functional collaboration with product, creative, and sales teams

Work Arrangement: Hybrid (Remote with on-site presence), with flexible scheduling and remote work options

Growth Opportunities:

• Potential to expand the marketing team and take on additional responsibilities
• Opportunities to work on strategic initiatives and drive company growth
• Possibility to transition into a more senior role, such as Vice President of Marketing, as the company continues to grow

ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with on-site presence), with a focus on collaboration and team building

Office Location(s): Durham, North Carolina (Headquarters), with additional locations in Reno, Nevada, and Grand Prairie, Texas

Geographic Context:

• Durham, North Carolina is part of the Research Triangle region, known for its strong tech industry and high quality of life
• The area offers a mix of urban and suburban living, with a vibrant arts and culture scene, and numerous outdoor recreation opportunities
• CandleScience's headquarters is located in a bustling, walkable neighborhood with easy access to public transportation

Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The hybrid work environment offers the best of both worlds, with opportunities for collaboration and team building, as well as the flexibility to work remotely.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• In-depth interview with the Chief Growth Officer and other members of the leadership team
• Case study or project presentation, followed by a Q&A session
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Leadership and team management skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to performance marketing, including specific strategies and tactics you've used to drive growth in previous roles
• Demonstrate your understanding of the candle and soap making market, and how your experience and skills align with CandleScience's business objectives
• Showcase your ability to work collaboratively and cross-functionally, with a focus on driving results and optimizing marketing efforts

ATS Keywords: Performance Marketing, Digital Acquisition, Customer Retention, SEM, SEO, Paid Media, Analytics, Campaign Optimization, Leadership, Collaboration, Data Analysis, Budget Management, Growth Strategy, Experimentation

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a focus on driving growth and optimizing marketing efforts.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• SEMrush or similar SEO tools
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Passion for growth and innovation
• Commitment to exceptional customer service
• Focus on sustainability and social responsibility
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Creative and strategic in approach
• Committed to work-life balance

Self-Assessment Questions:

• How do you align with CandleScience's commitment to sustainability and social responsibility?
• How do you approach collaboration and teamwork, particularly in a hybrid work environment?
• How do you balance data-driven decision making with creative and strategic thinking?

ASSUMPTION: CandleScience values a data-driven, collaborative, and innovative work environment, with a strong commitment to sustainability and exceptional customer service.

⚠️ Potential Challenges

• Managing a remote team and fostering a collaborative work environment
• Balancing short-term performance goals with long-term strategic initiatives
• Keeping up with the latest trends and technologies in digital marketing
• Working effectively with cross-functional teams, including product, creative, and sales
• Driving growth and optimizing marketing efforts in a competitive market

ASSUMPTION: These challenges are common in performance marketing roles and can be overcome with strong leadership, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position focuses on the candle and soap making market, with a strong emphasis on sustainability and exceptional customer service
• CandleScience's commitment to growth and innovation sets it apart from other companies in the industry
• This role offers significant growth opportunities, both in terms of team expansion and career advancement within the company

ASSUMPTION: This role is unique in its focus on the candle and soap making market, with a strong emphasis on sustainability and exceptional customer service. The growth opportunities and commitment to innovation set CandleScience apart from other companies in the industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and retention
• Optimizing campaign performance across all media channels to maximize ROAS and LTV
• Launching and scaling new acquisition channels to expand CandleScience's customer base
• Collaborating with cross-functional teams to ensure marketing alignment with business goals and objectives

ASSUMPTION: These sample projects are representative of the key responsibilities and strategic initiatives for this role.

❓ Key Questions to Ask During Interview

• How does CandleScience approach data-driven decision making and continuous improvement?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does CandleScience support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CandleScience foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to drive growth and optimize marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a short cover letter telling us why you would be a good fit for this position through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching CandleScience, the candle and soap making market, and developing thoughtful questions to ask the interview panel
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final round, be prepared to present a case study or project that demonstrates your approach to performance marketing and your ability to drive growth and optimize marketing efforts

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.