📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the planning, reviewing, and optimization of Paid Search campaigns
- Proactively managing client data to ensure optimal campaign performance
- Tracking and reporting on campaign results, and generating insights for executives and planners
- Collaborating with the team to manage client accounts and participate in weekly calls
ASSUMPTION: This role is ideal for an entry-level candidate looking to gain experience in performance marketing, with a focus on Paid Search campaigns.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: The role requires strong attention to detail, data analysis skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing, with a focus on Paid Search campaigns
Required Skills:
- Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong data analysis skills
- Excellent communication and reporting skills
- Ability to work effectively in a team environment
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with HTML and JavaScript
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Shanghai typically falls between ¥250,000 - ¥350,000 per year, based on experience and qualifications. This estimate is based on market research and may vary depending on individual factors.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual factors. Benefits may also vary based on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: dentsu was founded in 1901 and has since grown into a global network with a rich history and extensive experience in the advertising industry.
Company Description:
- dentsu is a multinational advertising and public relations company that operates in over 145 countries
- The company specializes in creative, media, and commerce, offering a wide range of services to its clients
- dentsu is committed to sustainability and creating a positive impact on society and the environment
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: dentsu.com
ASSUMPTION: dentsu's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for candidates seeking to establish a career in performance marketing.
Reporting Structure: The Performance Marketing Executive will report directly to the Performance Marketing Manager and work closely with the planning and execution teams.
Work Arrangement: This is an on-site position, requiring the candidate to work from the Shanghai office. However, dentsu may offer flexible work arrangements based on individual needs and team requirements.
Growth Opportunities:
- Progression to a Performance Marketing Manager role
- Expansion into other areas of digital marketing or related fields
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and develop their skills in performance marketing.
🌍 Location & Work Environment
Office Type: The Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Haisu Plaza, Shanghai
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The city is known for its rich culture, history, and diverse cuisine
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared to adapt to the local work culture and climate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the team, including a case study presentation
- Final interview with the department head
Key Assessment Areas:
- Data analysis skills and problem-solving abilities
- Communication and presentation skills
- Understanding of Paid Search campaigns and marketing principles
- Cultural fit and teamwork capabilities
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on Paid Search campaigns and data analysis
- Prepare a strong cover letter demonstrating your enthusiasm for the role and the company
- Be ready to discuss your approach to campaign optimization and provide examples of your work
ATS Keywords: Paid Search, Data Analysis, Campaign Management, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- Paid Search platforms (e.g., Google Ads, Bing Ads)
- Data analysis tools (e.g., Google Analytics, Excel)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and generating insights from it?
- Do you have a passion for learning and staying up-to-date with the latest marketing trends?
ASSUMPTION: Candidates who align with dentsu's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills
- Working in a fast-paced, dynamic environment that may require occasional overtime
- Adapting to the local work culture and climate in Shanghai
- Continuously staying up-to-date with the latest Paid Search trends and best practices
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in the role.
📈 Similar Roles Comparison
- This role is similar to a Junior Paid Search Specialist or a Performance Marketing Coordinator position in other companies
- In the advertising services industry, this role is typically found in agencies and marketing departments
- Career progression may include roles such as Performance Marketing Manager, Senior Paid Search Specialist, or Marketing Manager
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and its size.
📝 Sample Projects
- Optimizing a client's Paid Search campaign to improve click-through rate and conversion rate
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Managing a client's budget and pacing to ensure optimal campaign performance within the allocated budget
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks the candidate may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support each other in achieving success?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, focusing on Paid Search campaigns and data analysis
- Prepare a strong cover letter demonstrating your enthusiasm for the role and the company
- Be ready to discuss your approach to campaign optimization and provide examples of your work during the interview process
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
