Performance Marketing Executive

📌 Core Information

🔹 Job Title: Performance Marketing Executive

🔹 Company: Dubizzle MENA

🔹 Location: New Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 0-3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing digital marketing campaigns
• Collaborating with internal teams to create end-to-end marketing strategies
• Analyzing data and conducting market research to drive engagements and conversions
• Producing effective ad copies and defining OKRs for channel experiences

ASSUMPTION: This role requires a strong understanding of current online marketing concepts, strategy, and best practices, as well as excellent communication and literacy skills.

📋 Key Responsibilities

✅ Assist in the development of the overall digital marketing strategy across various digital marketing channels

✅ Identify trends and insights, and optimize spend and performance based on the insights

✅ Conduct research on market trends, brand’s audiences, and competitors, and end-to-end consumer journey to drive engagements and conversions

✅ Familiarize with existing tracking and funnels, and assist in setting up pixel implementation, conversions, and event tracking

✅ Analyze data to identify problems and opportunities

✅ Produce effective ad copies

✅ Define OKRs for channel experiences

ASSUMPTION: This role requires strong technical and data analysis skills, as well as the ability to translate quantitative and qualitative data/insights into a strong targeted marketing strategy.

🎯 Required Qualifications

Education: Bachelor’s degree from a reputable university

Experience: 0 - 3 years of prior experience in Digital Marketing

Required Skills:

• Knowledge of core digital marketing tools
• Practical knowledge of digital platforms (Google, Facebook)
• Understanding of web analytics (experience with Google Analytics is preferred)
• Strong technical and data analysis skills
• Strong skills in MS Office Suite (Excel, PowerPoint)
• Fluency in English
• Sharp strategic thinking and ability to translate quantitative and qualitative data/insights into a strong targeted marketing strategy
• Excellent communication and literacy skills
• Self-motivated & willing to take on new challenges

Preferred Skills:

• Experience with event tracking and funnel optimization
• Knowledge of Arabic language

ASSUMPTION: While not explicitly stated, having experience with event tracking and funnel optimization would be beneficial for this role. Additionally, while not required, knowledge of the Arabic language could be an asset for working in the Egyptian market.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Executive role in Egypt with 0-3 years of experience is EGP 15,000 - 25,000 per month. This estimate is based on market research and comparable roles in the region.

Benefits:

• Social, Medical & Life Insurance
• A fast-paced, high-performing team.
• Rewards & Recognitions
• Learning & Development opportunities

Working Hours: Full-time, 40 hours per week. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the region. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Dubizzle MENA operates in the Software Development industry, focusing on online classified portals, real estate, and technology.

Company Size: Dubizzle Group, the parent company, has 5,001-10,000 employees. This size allows for a large network of resources and opportunities for growth and collaboration.

Founded: Dubizzle Group was founded in 2005, with Dubizzle MENA being a prominent subsidiary. The company has a rich history in the classifieds market and has expanded its presence across 10 countries.

Company Description:

• Dubizzle Group owns and operates bespoke classifieds portals in emerging markets, primarily in the MENA and South Asia regions.
• Their family of renowned digital brands are highly trusted household names in their markets, connecting professionals with customers and buyers with sellers to create the perfect fit for transactions to take place.
• Their presence extends across 10 countries, and their classifieds portals receive over 123 million visits every month.

Company Specialties:

• Online Classified Portals
• Real Estate
• Real Estate Development
• Technology
• Autos
• and internet

Company Website: http://www.dubizzlegroup.com

ASSUMPTION: Dubizzle MENA is part of a larger organization with a strong presence in the market, providing opportunities for growth and collaboration within the company.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the marketing field, offering opportunities for growth and development within the company.

Reporting Structure: The Performance Marketing Executive will report directly to the Team Lead and collaborate with various internal teams to create end-to-end marketing strategies.

Work Arrangement: This role is on-site, with flexible working hours based on team needs and performance.

Growth Opportunities:

• Learning and development opportunities within the company
• Potential for career progression within the marketing department
• Chance to work on high-impact projects with a significant reach

ASSUMPTION: This role offers numerous growth opportunities, both in terms of learning and development and career progression, given the company's size and market presence.

🌍 Location & Work Environment

Office Type: The office is located in New Cairo, Egypt, offering a modern and collaborative work environment.

Office Location(s): New Cairo, Egypt

Geographic Context:

• New Cairo is a suburban city in Egypt, known for its modern infrastructure and high-quality of life.
• The city is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.
• New Cairo is well-connected to other parts of Egypt, with easy access to public transportation and major highways.

Work Schedule: Full-time, 40 hours per week. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The location and work environment in New Cairo offer a modern and collaborative setting, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing knowledge and skills
• Data analysis and interpretation
• Communication and literacy skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Prepare questions to ask the interviewer to show your interest in the position and company

ATS Keywords: Digital Marketing, Performance Optimization, Data Analysis, Market Research, Ad Copywriting, Consumer Journey, Audience Insights, OKRs Definition, Technical Skills, Self-Motivation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing digital marketing knowledge, data analysis skills, and cultural fit. Applicants should tailor their application materials and prepare for interviews accordingly.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads Manager
• MS Office Suite (Excel, PowerPoint)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the digital marketing field. Familiarity with these tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Empowering sustainable living
• Creating valuable connections
• Fostering a diverse and inclusive work environment

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to new challenges

Self-Assessment Questions:

• Do you align with the company's mission to empower sustainable living and create valuable connections?
• Are you comfortable working in a collaborative and data-driven environment?
• Are you open to taking on new challenges and learning from your experiences?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Working in a fast-paced and high-performing team may require adaptability and strong time management skills
• The role may involve working with large datasets and complex analytics, which can be challenging for those without strong data analysis skills
• Applicants may face competition from other candidates with relevant experience and skills
• The role may require occasional overtime or flexible working hours to meet project deadlines

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and assess their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Marketing Coordinator position, with a focus on performance marketing and data analysis
• However, this role may have a broader scope and require more strategic thinking and problem-solving skills than similar roles in smaller organizations
• Career progression in this role may lead to positions such as Senior Marketing Manager, Marketing Director, or other leadership roles within the marketing department

ASSUMPTION: Applicants should compare this role to similar positions in the industry to better understand the requirements and opportunities for growth and development.

📝 Sample Projects

• Developing and implementing a digital marketing campaign to increase brand awareness and drive user engagement
• Conducting market research to identify trends and opportunities for growth in the Egyptian market
• Analyzing data to optimize campaign performance and maximize return on investment

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to manage and optimize digital marketing campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company, as well as to gain insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Prepare questions to ask the interviewer to show your interest in the position and company
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.