📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting with Paid Search campaign planning, reviewing, and optimization
- Proactively managing client data for optimal campaign performance
- Tracking, reporting, and analyzing campaign results
- Generating campaign reports and ensuring quality assurance
- Providing initial insights on campaign trends to executives and planners
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in performance marketing and Paid Search campaigns.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires strong attention to detail, data analysis skills, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in performance marketing, Paid Search, or a related field
Required Skills:
- Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong data analysis skills
- Excellent communication and reporting skills
- Ability to work well within a team and independently
- Fluency in English
Preferred Skills:
- Experience with marketing analytics tools (e.g., Google Analytics)
- Knowledge of additional languages (e.g., Mandarin)
- Basic understanding of HTML and JavaScript
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is expected for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Shanghai typically falls between ¥250,000 - ¥350,000 per year, based on experience level and industry standards. Please note that the salary information provided by the employer is not available.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing communications agency, operating in the competitive advertising services industry.
Company Size: dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a leading global advertising agency.
Company Description:
- dentsu is a full-service advertising agency, offering a wide range of services including media planning, media buying, creative, and digital marketing
- The company is committed to driving sustainable growth for its clients through innovative and data-driven marketing solutions
- dentsu fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: dentsu.com
ASSUMPTION: dentsu's extensive global presence and diverse client base offer unique opportunities for employees to work on international campaigns and gain valuable experience.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to establish a career in performance marketing.
Reporting Structure: The Performance Marketing Executive will report directly to the Paid Search Team Lead or Manager.
Work Arrangement: This is an on-site, full-time position with standard office hours. However, flexibility may be available for exceptional circumstances.
Growth Opportunities:
- Progression to a Senior Executive or Manager role within the Paid Search team
- Expansion into other areas of digital marketing or advertising, such as SEO, social media, or creative
- Opportunities to work on international campaigns and gain global experience
ASSUMPTION: Successful performance in this role may lead to opportunities for career advancement within dentsu's extensive global network.
🌍 Location & Work Environment
Office Type: The Shanghai office is located in the Haisu Plaza, offering a modern and collaborative work environment.
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering ample opportunities for professional growth and networking
- The city is known for its vibrant culture, rich history, and diverse food scene
- Shanghai's international airport makes it easy to travel both domestically and internationally
Work Schedule: Standard office hours, Monday - Friday, with a 1-hour lunch break
ASSUMPTION: The work environment at dentsu's Shanghai office is likely to be dynamic, collaborative, and fast-paced, reflecting the agency's global presence and diverse client base.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the Paid Search Team Lead or Manager
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Data analysis and problem-solving skills
- Understanding of Paid Search platforms and marketing principles
- Communication and reporting skills
- Cultural fit and teamwork
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working at dentsu
- Prepare for interview questions that assess your data analysis skills, Paid Search knowledge, and cultural fit
ATS Keywords: Paid Search, Data Analysis, Campaign Management, Reporting, Client Management, Performance Optimization, Trend Analysis, Quality Assurance
ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's data analysis and problem-solving skills.
🛠️ Tools & Technologies
- Paid Search platforms (e.g., Google Ads, Bing Ads)
- Marketing analytics tools (e.g., Google Analytics)
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Data-driven and results-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you passionate about data analysis and using insights to drive marketing decisions?
- Do you have a strong attention to detail and a commitment to quality assurance?
ASSUMPTION: Successful candidates for this role will be able to demonstrate a strong cultural fit with dentsu's values and work style.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong time management and organizational skills
- Data analysis and reporting may be challenging at times, requiring strong problem-solving skills and attention to detail
- The role may involve working with tight deadlines and high-pressure situations, requiring resilience and adaptability
- The work environment may be competitive, with opportunities for career advancement based on performance and merit
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in dentsu's dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other entry-level performance marketing roles, this position offers a competitive salary range and benefits package
- dentsu's global presence and diverse client base provide unique opportunities for professional growth and international experience
- This role focuses primarily on Paid Search campaigns, whereas similar roles may involve additional channels such as SEO or social media
ASSUMPTION: Candidates should research other entry-level performance marketing roles to ensure this position aligns with their career goals and expectations.
📝 Sample Projects
- Optimizing a client's Paid Search campaign to improve click-through rate and conversion rate
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Generating a comprehensive campaign report, including pacing, QA, and trafficking information
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role. Actual projects may vary depending on client and campaign requirements.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the broader Paid Search team and the agency's overall structure?
- What opportunities are there for professional growth and development within the agency?
- How does the agency support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the agency, and to assess whether the position is a good fit for their career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, using specific examples and quantifiable achievements
- Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for working at dentsu
- Prepare for interview questions that assess your data analysis skills, Paid Search knowledge, and cultural fit
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
