📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: Asico
🔹 Location: Dubai, Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing performance marketing campaigns across various platforms
- Analyzing data and tracking key metrics to drive lead generation and conversion
- Collaborating with content and design teams for high-impact creatives
- Managing marketing budgets and ensuring a high return on ad spend (ROAS)
- Staying updated on market trends, targeting strategies, and platform updates
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving marketing performance.
📋 Key Responsibilities
✅ Plan, execute, and optimize performance marketing campaigns across Google, Meta, and other platforms
✅ Analyze data and track key metrics to drive lead generation and conversion
✅ Collaborate with content and design teams for high-impact creatives
✅ Manage marketing budgets and ensure a high return on ad spend (ROAS)
✅ Stay updated on market trends, targeting strategies, and platform updates
ASSUMPTION: The role may require occasional weekend work or flexible hours to manage campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of hands-on experience in performance marketing within the real estate industry (Dubai market preferred)
Required Skills:
- Strong knowledge of Google Ads, Meta Ads Manager, and other paid media tools
- Proven track record in lead generation and CPL optimization
- Familiarity with real estate CRM systems and funnel tracking
- Excellent analytical skills
Preferred Skills:
- Fluency in Arabic (additional to English)
- Experience with real estate-specific marketing platforms
ASSUMPTION: Fluency in Arabic may be beneficial for better targeting and communication within the Dubai market.
💰 Compensation & Benefits
Salary Range: AED 15,000 - 25,000 per month (based on experience and market standards for mid-level marketing roles in Dubai)
Benefits:
- Performance bonuses
- Career growth opportunities
- Work in a fast-paced and collaborative environment
- Access to exclusive property inventories
Working Hours: Full-time (40 hours/week) with flexible hours to manage campaigns effectively
ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in Dubai's real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Asico operates in the construction industry, focusing on real estate development and marketing in Dubai.
Company Size: Asico is a small company with fewer than 50 employees, offering a dynamic and agile work environment.
Founded: Asico was founded in 2010, with over a decade of experience in Dubai's real estate market.
Company Description:
- Asico specializes in luxury property development and marketing in Dubai
- The company focuses on high-end residential and commercial projects
- Asico is known for its innovative marketing strategies and exceptional customer service
Company Specialties:
- Luxury property development
- Marketing and sales of high-end real estate
- Property management services
Company Website: http://www.asico.com
ASSUMPTION: Asico's focus on luxury properties may require a unique marketing approach compared to other real estate companies.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) with opportunities for growth within the marketing department.
Reporting Structure: The Performance Marketing Executive will report directly to the Marketing Manager.
Work Arrangement: On-site, with flexible hours to manage campaigns effectively.
Growth Opportunities:
- Advancement to Senior Marketing Executive or Marketing Manager roles
- Expansion into other marketing channels or specializations
- Potential international assignments within Asico's global network
ASSUMPTION: Growth opportunities may depend on the company's expansion and the individual's performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Dubai's business district.
Office Location(s): 325 Lispersteenweg, Lier, 2500, BE
Geographic Context:
- Dubai offers a multicultural environment with a thriving real estate market
- The city provides ample opportunities for networking and professional growth
- Dubai's tax-free income and high-quality lifestyle may be attractive to expats
Work Schedule: Full-time (40 hours/week) with flexible hours to manage campaigns effectively.
ASSUMPTION: The work environment may be fast-paced and demanding, with a focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting
- Budget management and ROI optimization
- Cultural fit and communication skills
Application Tips:
- Highlight your experience with real estate-specific marketing campaigns
- Include examples of successful lead generation and CPL optimization strategies
- Tailor your resume and cover letter to emphasize your skills and experience relevant to Asico's luxury property focus
ATS Keywords: Performance Marketing, Google Ads, Meta Ads Manager, Lead Generation, CPL Optimization, Real Estate CRM, Funnel Tracking, Dubai Real Estate Market
ASSUMPTION: Asico may use an Applicant Tracking System (ATS) to filter resumes based on relevant keywords.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- Real estate-specific CRM systems (e.g., PropertyBase, LionDesk)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies may evolve based on the company's needs and market trends.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Customer focus and excellence
- Collaboration and teamwork
- Integrity and professionalism
Work Style:
- Dynamic and fast-paced
- Results-driven and performance-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay updated on market trends and platform updates in the real estate industry?
- Can you provide an example of a successful lead generation campaign you've managed, and how you optimized the CPL?
- How do you prioritize and manage multiple marketing campaigns simultaneously?
ASSUMPTION: Asico values candidates who can demonstrate a strong work ethic, adaptability, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing marketing budgets effectively during market fluctuations
- Keeping up with the fast-paced and competitive Dubai real estate market
- Balancing the demands of multiple marketing campaigns and stakeholders
- Adapting to Asico's luxury property focus, which may differ from other real estate marketing roles
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other real estate marketing roles, this position focuses on luxury properties, requiring a unique marketing approach
- Asico's small company size offers a more agile and collaborative work environment compared to larger real estate corporations
- This role provides opportunities for growth within the marketing department and potential international assignments
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to generate leads for a new luxury apartment complex
- Analyzing campaign performance data to optimize ROAS and improve lead quality
- Collaborating with the content team to create engaging and high-converting ad creatives for a property launch event
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Performance Marketing Executive role.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing Asico in the current Dubai real estate market?
- How does Asico support the professional growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked?
- How does Asico differentiate its marketing strategies for luxury properties compared to other real estate companies?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to assess the company's fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your real estate marketing experience and skills relevant to Asico's luxury property focus
- Prepare examples of successful lead generation campaigns and CPL optimization strategies for your interview
- Follow up with Asico one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
