📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract
🔹 Category: Advertising Services
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in Paid Search campaign planning, reviewing, and optimization
- Managing client data and campaign results
- Generating campaign reports and insights
- Collaborating with executives and planners
ASSUMPTION: This role is focused on day-to-day execution and requires strong analytical skills and attention to detail.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires strong data analysis skills and the ability to work independently while collaborating with the team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in Paid Search or a related field
Required Skills:
- Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong data analysis skills
- Excellent reporting skills
- Ability to work independently and manage multiple tasks
- Fluency in English
Preferred Skills:
- Experience with campaign management tools (e.g., Google Ads Editor, Marin Software)
- Knowledge of additional languages (e.g., Mandarin)
ASSUMPTION: While not explicitly stated, proficiency in Mandarin may be beneficial for this role due to the location.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level to 2 years of experience in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week, with flexible hours as needed
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: With over 10,000 employees, dentsu is a large organization that offers numerous opportunities for growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience underpinned by modern creativity
- dentsu is committed to creating new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: As a large, global organization, dentsu offers a dynamic and collaborative work environment with opportunities for professional growth.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the performance marketing team.
Reporting Structure: The Performance Marketing Executive will report directly to the Performance Marketing Manager and work closely with the planning and execution teams.
Work Arrangement: This is an on-site, full-time position with flexible hours as needed.
Growth Opportunities:
- Progression to a Performance Marketing Manager or similar role
- Expansion of skills and expertise within the performance marketing field
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: With experience and strong performance, there are opportunities for growth within dentsu's performance marketing team.
🌍 Location & Work Environment
Office Type: The Shanghai office is located in the Haisu Plaza, offering a modern and collaborative work environment.
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major commercial hub and financial center in China
- The city offers a vibrant culture, rich history, and numerous entertainment options
- Shanghai has a subtropical monsoon climate with mild winters and hot, humid summers
Work Schedule: The work schedule is full-time, with flexible hours as needed to accommodate campaign deadlines and client needs.
ASSUMPTION: While not explicitly stated, the work environment is likely to be fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Performance Marketing Manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Data analysis and problem-solving skills
- Campaign management and execution skills
- Communication and collaboration skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on Paid Search and data analysis
- Prepare examples of campaign reports and insights you've generated in previous roles
- Research dentsu's recent campaigns and be prepared to discuss how you can contribute to their success
ATS Keywords: Paid Search, Data Analysis, Campaign Management, Reporting, Client Management, Optimization, Performance Tracking, Insights Generation
ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but typically involves several interviews and assessments to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Paid Search platforms (e.g., Google Ads, Bing Ads)
- Campaign management tools (e.g., Google Ads Editor, Marin Software)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and client requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and generating insights?
- Do you align with dentsu's values and commitment to sustainability?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at dentsu, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in client requirements and market trends
- Collaborating effectively with international teams across different time zones
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning within the role.
📈 Similar Roles Comparison
- Compared to other Performance Marketing Executive roles, this position may offer more responsibility for campaign execution and optimization
- In the advertising services industry, this role is competitive and may require strong data analysis skills and attention to detail
- Career progression may involve moving into a Performance Marketing Manager or similar role, with opportunities to specialize in specific industries or client segments
ASSUMPTION: When comparing this role to similar positions, candidates should consider the specific requirements and responsibilities, as well as the company culture and growth opportunities.
📝 Sample Projects
- Developing and executing a Paid Search campaign strategy for a new client
- Analyzing campaign performance data and generating insights to optimize results
- Collaborating with the planning team to develop campaign recommendations and strategies
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may vary depending on the specific client and team requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within dentsu, such as creative and media planning?
- What opportunities are there for professional development and growth within the performance marketing team?
- How does dentsu support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in Paid Search and data analysis
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for dentsu's mission
- Follow up with the hiring manager or HR team within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
