📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: Unilever
🔹 Location: Mumbai HO, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Running performance marketing campaigns across key e-commerce customers like Amazon and Flipkart
- Analyzing large datasets to identify trends and insights
- Measuring and optimizing KPIs for on/off platform paid/organic activities
- Managing and executing experiment pipelines to maximize sales output
- Collaborating with stakeholders and maintaining relevant metrics reports
ASSUMPTION: This role requires a strong analytical mindset, with a focus on data-driven decision making and optimization. The ideal candidate will have experience in analytics, digital marketing, or customer acquisition/retention campaigns.
📋 Key Responsibilities
✅ Run performance marketing campaigns across key e-commerce customers
✅ Analyze large datasets to identify trends and insights
✅ Measure and optimize KPIs for on/off platform paid/organic activities
✅ Manage and execute experiment pipelines to maximize sales output
✅ Distil audience cohorts and deploy them on applicable platforms to measure performance
✅ Maintain reports of relevant metrics and share them with stakeholders at the right cadence
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and campaign execution. Strong analytical skills and attention to detail are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-4 years of experience in analytics, digital marketing, or customer acquisition/retention campaigns
Required Skills:
- Proficiency in MS Excel and MS PowerPoint
- Paid platform management knowledge of platforms like Amazon (AMS), Flipkart, Google, etc.
- Strong collaboration and stakeholder management skills
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: While a background in marketing or analytics is preferred, candidates from other fields with relevant skills and experience may also be considered.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Unilever products
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods (Fast-Moving Consumer Goods - FMCG)
Company Size: 10,001+ employees (Global) - Large organization with diverse brands and products
Founded: 1872 - Over 140 years of history and experience in the consumer goods industry
Company Description:
- Unilever is a British-Dutch multinational consumer goods company headquartered in London, England, and Rotterdam, Netherlands
- It produces and distributes a wide range of products, including food, beverages, cleaning agents, beauty products, and personal care products
- Unilever's portfolio includes world-leading brands like Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence and a diverse range of products. This role offers opportunities to work with iconic brands and contribute to the company's mission of creating a better business, a better world, and a better you.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Performance Marketing Executive will report directly to the E-commerce team lead based at the Mumbai HO office
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential career progression within the marketing department or other functions within Unilever
- Opportunities to work on diverse brands and products, gaining broad experience in the FMCG industry
- Access to professional development and training programs to enhance skills and knowledge
ASSUMPTION: This role offers a unique opportunity to gain experience in performance marketing within a large, multinational organization. The ideal candidate will be eager to learn, adaptable, and committed to long-term growth and development.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces
Office Location(s): Mumbai HO, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India
- The city is a major commercial and entertainment hub, with a diverse cultural scene and numerous attractions
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The work environment at Unilever's Mumbai HO office is dynamic and collaborative, with a strong focus on teamwork and innovation. The ideal candidate will thrive in a fast-paced, multicultural setting and be comfortable working in a large organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and qualifications
- Case study or data analysis challenge to evaluate problem-solving skills and analytical thinking
- Final round interviews with senior leadership to discuss career growth and long-term fit
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution experience
- Stakeholder management and communication skills
- Cultural fit and alignment with Unilever's values and mission
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of performance marketing and e-commerce trends in your application materials
- Prepare for interviews by researching Unilever's company culture, values, and recent initiatives
- Be ready to discuss your approach to data-driven decision making and campaign optimization
ATS Keywords: Performance Marketing, E-commerce, Amazon, Flipkart, Data Analysis, KPI Optimization, Stakeholder Management, Campaign Planning, MS Excel, MS PowerPoint
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a combination of application materials, interviews, and assessments.
🛠️ Tools & Technologies
- MS Excel
- MS PowerPoint
- Paid advertising platforms (e.g., Amazon AMS, Flipkart Ads, Google Ads)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, and be eager to learn and adopt new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Entrepreneurship
- Performance
- Leadership
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you have strong communication and stakeholder management skills?
- Are you committed to Unilever's mission of creating a better business, a better world, and a better you?
ASSUMPTION: Unilever values diversity and inclusion, and seeks candidates who can contribute to a positive, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced nature of the e-commerce industry and adapting to changes
- Working with large datasets and drawing accurate insights from them
- Balancing data-driven decision making with creative problem-solving
ASSUMPTION: The ideal candidate will be able to manage multiple priorities, work effectively under pressure, and adapt to change in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other performance marketing or e-commerce positions, but may have a stronger focus on data analysis and optimization
- Unilever's global presence and diverse portfolio of brands offer unique opportunities for growth and development
- Career progression may involve moving into different brands, categories, or geographies within Unilever
ASSUMPTION: This role offers a unique opportunity to gain experience in performance marketing within a large, multinational organization with a strong global presence.
📝 Sample Projects
- Analyzing sales performance data to identify trends and optimize marketing spend
- Developing and executing A/B tests to improve campaign performance
- Collaborating with cross-functional teams to launch new products or promotions on e-commerce platforms
ASSUMPTION: The ideal candidate will have experience with similar projects and be eager to apply their skills and knowledge to drive results in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the team or the organization?
- How does Unilever support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: The ideal candidate will be proactive and curious, asking thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interviews by researching Unilever's company culture, values, and recent initiatives
- Be ready to discuss your approach to data-driven decision making and campaign optimization
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
