Performance Marketing Executive

📌 Core Information

🔹 Job Title: Performance Marketing Executive

🔹 Company: Bionic Services Ltd

🔹 Location: Chester, England, United Kingdom (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (1 day per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance-driven marketing strategies across digital channels
• Managing and optimizing campaigns, budgets, and data analysis
• Collaborating with cross-functional teams to drive revenue growth
• Staying updated on industry trends and integrating relevant innovations into strategies

ASSUMPTION: This role requires a proactive, results-driven individual with excellent communication and organizational skills to make a significant impact on projects and contribute to the team's success.

📋 Key Responsibilities

✅ Plan, execute, and optimize digital campaigns across channels such as paid search, social media, and display advertising

✅ Effectively manage and allocate budgets to achieve maximum return on investment, regularly monitoring and adjusting as needed

✅ Utilize analytics tools to track, analyze, and report on key performance metrics, providing insights and recommendations for continuous improvement

✅ Identify and target specific audience segments through data-driven approaches, ensuring campaigns reach the most relevant and valuable prospects

✅ Work closely with performance, development, content, and other teams to ensure cohesive and impactful campaign execution

✅ Conduct A/B testing and other experiments to optimize creative, messaging, and audience targeting for better campaign performance

✅ Prepare regular performance reports, providing insights into campaign effectiveness, and presenting findings to key stakeholders

ASSUMPTION: The role requires a strong focus on data analysis and continuous optimization to maximize campaign performance and ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in performance marketing with a track record of successful campaign management and ROI optimization

Required Skills:

• In-depth knowledge of PPC and good knowledge of other digital marketing channels, analytics tools, and advertising platforms
• Strong analytical skills, with the ability to interpret complex data and make data-driven decisions
• Excellent communication and organizational skills

Preferred Skills:

• Experience with Google Ads and other advertising platforms
• Familiarity with marketing automation tools
• Knowledge of the UK SME market

ASSUMPTION: Candidates should have a solid foundation in performance marketing and a strong analytical mindset to excel in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Performance Marketing Executive with 2-5 years of experience in the UK)

Benefits:

• Private healthcare cover
• Employee Assistance Programme, including a virtual GP service, priority physio & talking therapies
• Eyecare scheme
• 25 days annual leave plus the 8 UK bank holidays, increasing with tenure
• 1 paid family/religious day of leave per year (following successful probation period)
• 1 paid charity volunteering day per year
• Option to buy/sell up to an additional 3 days leave per year
• Enhanced maternity, paternity or shared parental leave
• 2 days off for your wedding upon joining, and up to 5 days after 2 years' service
• Flexible working options & hybrid work approach
• Auto-enrolled salary sacrifice pension scheme
• Life assurance
• Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure
• Cycle to work scheme
• Highflyers incentive, a VIP experience for high performers across Bionic group to celebrate success
• Company summer & Christmas party celebrations, business and local zonely & annual awards and recognition
• Long service awards

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is based on industry standards for a Performance Marketing Executive with 2-5 years of experience in the UK. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities (Business Comparison is a comparison site for British businesses, focusing on energy, insurance, telecommunications, and other essential services)

Company Size: Medium (201-500 employees) - Bionic Services Ltd offers a high-energy work environment with opportunities for career advancement, recognition, and reward.

Founded: 2007 (as Make it Cheaper, rebranded as Bionic in 2021)

Company Description:

• Business Comparison (BC) was formed in 2014 to become the comparison site for British businesses
• Despite a multi-million P&L, it remains small, agile, and growing at a rapid pace with significant backing to fulfil its ambitions
• BC was acquired by the Bionic Group in 2021, providing investment and support for growth and international expansion

Company Specialties:

• Business electricity
• Business gas
• Telecommunications
• Insurance
• Chip and PIN
• Price comparison and switching
• B2B and business broadband

Company Website: http://www.bionic.co.uk

ASSUMPTION: Bionic Services Ltd operates as a public company, focusing on providing essential services to small and medium-sized enterprises (SMEs) in the UK.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and progression within the company

Reporting Structure: The Performance Marketing Executive will report directly to the Hiring Manager and collaborate with cross-functional teams, including Performance, Development, Content, and other departments

Work Arrangement: Hybrid - 1 day per week in the office, with the remainder of the workweek conducted remotely

Growth Opportunities:

• Progression within the marketing department or other departments within the Bionic Group
• Expansion of responsibilities as the company grows and enters new markets
• Potential international opportunities as Business Comparison expands internationally

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the business's success.

🌍 Location & Work Environment

Office Type: Hybrid - 1 day per week in the office, with the remainder of the workweek conducted remotely

Office Location(s): 21 Mincing Lane, London, England

Geographic Context:

• Chester is a city in England, located in the northwest of the country
• The city is known for its rich history, with a well-preserved Roman amphitheater and medieval walls
• Chester is well-connected by road, rail, and air, with easy access to major cities such as Manchester, Liverpool, and Birmingham

Work Schedule: Flexible, with the ability to work from home for most of the week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial conversation with a member of the Talent Acquisition Team
• First stage - 30-minute Teams meeting with the Hiring Manager
• Final stage - 1-hour interview in person, with some of the wider team

Key Assessment Areas:

• Technical skills in performance marketing and data analysis
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the UK SME market and the company's offerings
• Prepare for questions about your approach to data analysis, campaign optimization, and collaboration with cross-functional teams

ATS Keywords: Performance marketing, campaign management, PPC, data analysis, audience targeting, A/B testing, ROI optimization, digital marketing, marketing strategy

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The candidate should have experience with relevant performance marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for helping SMEs
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and results-driven
• Data-focused and analytical
• Strong communication and organizational skills

Self-Assessment Questions:

• Do you have a passion for helping small and medium-sized enterprises (SMEs) succeed?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Bionic Services Ltd values candidates who are passionate about helping SMEs, proactive, and comfortable working in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with industry trends and best practices in performance marketing
• Collaborating effectively with cross-functional teams to ensure cohesive campaign execution
• Adapting to a hybrid work arrangement and balancing remote and in-office work

ASSUMPTION: The role may present challenges in managing multiple campaigns, staying updated on industry trends, and adapting to a hybrid work arrangement.

📈 Similar Roles Comparison

• This role differs from other performance marketing positions in its focus on the UK SME market and the company's unique offerings
• Industry-specific context: The UK SME market is competitive and dynamic, with a strong focus on digital marketing and data-driven decision-making
• Career path comparison: This role offers opportunities for growth and progression within the company, as well as the chance to make a significant impact on the business's success

ASSUMPTION: This role is unique in its focus on the UK SME market and offers opportunities for growth and progression within the company.

📝 Sample Projects

• Developing and executing a targeted PPC campaign to drive leads for a specific product or service
• Analyzing campaign performance data to identify trends and optimize targeting, messaging, and creative
• Collaborating with the content team to create and promote valuable resources for SMEs, driving organic traffic and engagement

ASSUMPTION: Sample projects may involve developing and executing targeted campaigns, analyzing performance data, and collaborating with cross-functional teams to create and promote valuable resources for SMEs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for Business Comparison?
• What are the most significant challenges facing the company, and how can this role help address them?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions will help the candidate understand the role's priorities, fit within the company's strategy, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for questions about your approach to data analysis, campaign optimization, and collaboration with cross-functional teams
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.