Performance Marketing Executive

📌 Core Information

🔹 Job Title: Performance Marketing Executive

🔹 Company: Lyst

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, Hybrid (Tuesdays & Thursdays in office)

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (London office)

🚀 Job Overview

Key aspects of this role include:

• Scaling paid marketing campaigns across multiple international markets
• Continuous optimization and analysis of campaign performance
• Collaboration with cross-functional teams to drive growth initiatives
• Building strong relationships with industry contacts for maximum insight

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Assist with daily optimizations of large scale paid marketing campaigns across multiple international markets

✅ Identify key trends and insights to achieve maximum growth and efficiency across diverse campaigns

✅ Track, report, and analyze performance for continuous optimization and regular stakeholder reporting

✅ Implement strategies and tactics to enhance efficiency across multiple campaigns in various markets

✅ Collaborate with other tribes to identify, test, and scale initiatives that improve performance

✅ Drive internal initiatives to foster cross-tribe collaboration and communication, aiming to accelerate growth

✅ Build strong working relationships with Lyst’s Google and Microsoft contacts to gain maximum industry insight and enable access to the latest product betas

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 years in a similar Performance Marketing Executive role

Required Skills:

• Expert proficiency in Google Ads and Bing Ads products
• Highly analytical and comfortable processing raw data
• In-depth knowledge of bid strategies and budget optimization models
• Exceptional attention to detail in the setup, management, and measurement of marketing activities
• Inquisitive nature, with the ability to deep dive into complex data to understand performance drivers and influence outcomes
• Creative thinker, consistently generating new, imaginative ideas for exploration and testing
• Experience with dashboarding tools such as Tableau, Looker, or Google Analytics
• Confident team player, adept at collaborating with and approaching other squads
• Ability to work independently, manage competing priorities, and take initiative

Preferred Skills:

• Experience with Paid Social, YouTube, Pinterest, Reddit, or Quora
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the fashion e-commerce industry may have a competitive edge, but a strong performance marketing background is the primary requirement.

💰 Compensation & Benefits

Salary Range: £35,000 - £50,000 per annum (Based on industry standards for a Performance Marketing Executive role in London)

Benefits:

• Time Off: 29 holidays per year, plus 8 statutory bank holidays
• Competitive Family Leave Package
• Clothing Benefit: £250 - £1,000 annual clothing allowance
• Private Healthcare: Vitality healthcare scheme
• Training Allowance: £1,000 annual allowance
• Pension Scheme: Minimum employee contribution of 5%, 3% employer contribution
• Eye Tests and Vouchers: Free annual eye test and discount on glasses
• Cycle-to-Work Scheme
• Transport Season Ticket Loan
• Social Events: Frequent company-wide and team social events

Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for the right candidate

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, with a focus on e-commerce and technology

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2010, with a history of innovation and growth in the fashion e-commerce space

Company Description:

• Global fashion shopping platform curating pieces from 27,000 brands and stores
• Partnership with Zozo, operators of Zozotown, to transform the future of fashion shopping through AI and technology
• Mission to help fashion shoppers make better decisions and help fashion partners find better audiences

Company Specialties:

• E-commerce
• Fashion Data
• Fashion Retail
• Software Engineering
• Product
• Search Engine
• Data Science
• Growth Marketing
• Fashion
• Search
• Fashion E-commerce
• Data
• and Retail

Company Website: http://www.lyst.com

ASSUMPTION: Lyst's focus on technology, data, and creativity sets it apart in the fashion retail industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing team and the wider organization

Reporting Structure: This role reports directly to the Paid Marketing Manager and works closely with cross-functional teams, including other marketing squads, data, and product teams

Work Arrangement: Hybrid, with in-office days on Tuesdays and Thursdays, and remote work options on other days

Growth Opportunities:

• Progression to a Senior Performance Marketing Executive role
• Expansion into new markets and channels
• Potential to lead and mentor junior team members
• Opportunities to work on strategic projects and initiatives

ASSUMPTION: This role offers a strong platform for career growth, with opportunities to develop skills and take on increased responsibility over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the City of London

Office Location(s): The Minster Building, 21 Mincing Lane, 7th Floor, City of London, Greater London EC3R 7AG, GB

Geographic Context:

• Central London location, with easy access to public transportation
• Vibrant and diverse city with a rich cultural scene
• Opportunities to work with international markets and teams

Work Schedule: Full-time, with flexible working hours and the option to work remotely on certain days

ASSUMPTION: Lyst's London office provides a dynamic and collaborative work environment, with easy access to the city's amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing or another senior stakeholder

Key Assessment Areas:

• Performance marketing expertise and experience
• Analytical and problem-solving skills
• Cultural fit and alignment with Lyst's values
• Communication and collaboration skills

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate a strong understanding of Lyst's business model and market position
• Showcase your ability to analyze data and draw insights to drive campaign performance
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Paid Marketing, Performance Marketing, Google Ads, Bing Ads, Campaign Optimization, Data Analysis, Bid Strategies, Budget Optimization, Collaboration, Cross-functional Teams, Fashion E-commerce

ASSUMPTION: Lyst's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Tableau
• Looker
• Google Analytics
• Microsoft Advertising
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)

ASSUMPTION: This role requires proficiency in core performance marketing tools, with the opportunity to explore and integrate new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Ambitious

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Fast-paced and dynamic
• Results-oriented

Self-Assessment Questions:

• How do you approach analyzing campaign performance data to inform optimization strategies?
• Can you describe a time when you collaborated with cross-functional teams to drive growth or improve performance?
• How do you stay up-to-date with industry trends and new tools in the performance marketing landscape?

ASSUMPTION: Lyst values candidates who are passionate about data, collaborative in nature, and committed to driving results in a fast-paced environment.

⚠️ Potential Challenges

• Managing large-scale campaigns across multiple markets
• Keeping up with the fast-paced nature of the fashion e-commerce industry
• Balancing strategic thinking with hands-on execution
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM Specialist or Paid Marketing Manager, but with a stronger focus on campaign optimization and a broader scope across multiple channels
• Lyst's hybrid work arrangement offers more flexibility than traditional on-site roles, but may require more self-discipline and time management
• Career progression in this role may follow a path to Senior Performance Marketing Executive or similar leadership positions

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development in a dynamic and collaborative environment.

📝 Sample Projects

• Developing and executing a campaign optimization strategy to improve ROAS by 20% across multiple markets
• Collaborating with the data team to create and implement a new dashboard for real-time campaign performance tracking
• Conducting a competitive analysis of paid marketing strategies in the fashion e-commerce industry

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid marketing team currently, and how can this role help address them?
• How does Lyst approach collaboration and communication between marketing squads and other departments?
• What opportunities are there for professional development and growth within the marketing team and the wider organization?
• How does Lyst measure the success of its paid marketing campaigns, and how can this role contribute to improving those metrics?
• What is the company's approach to work-life balance, particularly in a hybrid work arrangement?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, and provide valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for the interview by researching Lyst's business model, market position, and company values
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.