📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: Gousto
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days in the office)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 0-2 years
🚀 Job Overview
🔹 Key aspects of this role include:
- Building, launching, and optimizing Paid Social campaigns on Meta and TikTok
- Collaborating with cross-functional teams to deliver campaign goals
- Analyzing channel performance and driving strategic decisions using data
- Contributing to an inclusive, test-and-learn culture
🔹 ASSUMPTION: This role is ideal for a proactive individual with a passion for performance marketing and a strong analytical mindset, looking to grow in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Build, launch, and optimize campaigns on Meta and TikTok for the UK and the Republic of Ireland
✅ Deliver A/B tests on Paid Social platforms and evaluate results with post-test analysis
✅ Lead the creative briefing process and contribute fresh ideas for social media campaigns
✅ Manage performance tasks, including discount codes, reporting, and landing pages
✅ Support the wider Acquisition team with cross-channel campaign execution
✅ Analyze channel performance and identify insights to guide campaign improvements
✅ Use data to drive strategic decisions and optimise marketing impact
✅ Collaborate with cross-functional teams within the Activate Tribe to deliver campaign goals
✅ Contribute to an inclusive, test-and-learn culture that thrives on experimentation and curiosity
🔹 ASSUMPTION: The role requires a strong focus on customer acquisition and a proactive approach to learning new tools and techniques.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
🔹 Experience:
- Proven experience in managing Paid Social campaigns (Meta and TikTok)
- Experience in a performance marketing role or similar
🔹 Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Proficient in using data to evaluate success and identify improvements
- Experience with A/B testing and post-test analysis
- Familiarity with cross-channel campaign execution
🔹 Preferred Skills:
- Experience with customer acquisition strategies
- Knowledge of the Gousto brand and products
- Familiarity with the UK and Irish markets
🔹 ASSUMPTION: Candidates should be comfortable working independently and managing tasks in a fast-paced environment.
💰 Compensation & Benefits
🔹 Salary Range: £28,000 - £35,000 per annum (based on experience and market rates for the role and location)
🔹 Benefits:
- Competitive salary and benefits package
- Flexible working arrangements (hybrid role with 1-2 days in the office)
- Inclusive work environment with a focus on diversity and equity
- Opportunities for professional growth and development
🔹 Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work from home 3-4 days a week
🔹 ASSUMPTION: The salary range is estimated based on market rates for the role, location, and experience level. The actual salary may vary depending on the candidate's qualifications and skills.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Food and Beverage Services
🔹 Company Size: 201-500 employees
🔹 Founded: 2012
🔹 Company Description:
- Gousto is a recipe box company that disrupts the sector by offering a wide variety of recipes and a commitment to sustainability.
- They are passionate about creating an inclusive environment where everyone can thrive and are committed to creating diversity in their recipes and teams.
- Gousto is one of the fastest-growing companies in the UK, powered by data and a love of food.
🔹 Company Specialties: Recipe boxes, subscription-based growth, data-driven marketing, sustainability
🔹 Company Website:
gousto.co.uk/menu
🔹 ASSUMPTION: Gousto's focus on data and innovation makes it an exciting place to work, with opportunities for growth and development in the fast-paced food industry.
📊 Role Analysis
🔹 Career Level: Early career to mid-level marketing professional
🔹 Reporting Structure: Reports to the Senior Paid Social Manager within the Activate Tribe
🔹 Work Arrangement: Hybrid role, with 1-2 days in the office at Shepherd's Bush, London
🔹 Growth Opportunities:
- Opportunities to develop skills across various marketing channels
- Exposure to cross-functional teams and projects
- Potential for career progression within the marketing department
🔹 ASSUMPTION: This role offers a unique opportunity to develop skills and gain experience in a fast-paced, data-driven environment, with potential for growth and career advancement.
🌍 Location & Work Environment
🔹 Office Type: Hybrid, with 1-2 days in the office per week
🔹 Office Location(s): Shepherd's Bush, London
🔹 Geographic Context:
- London is a vibrant, multicultural city with a thriving food and beverage industry
- Shepherd's Bush is a lively, diverse neighborhood with excellent transport links and amenities
- The office is located in the Shepherds Building Central, a modern, well-equipped workspace
🔹 Work Schedule: Flexible working hours, with the option to work from home 3-4 days a week
🔹 ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote work, allowing for a flexible and inclusive work environment.
💼 Interview & Application Insights
🔹 Typical Process:
- Online application and CV screening
- Phone or video screening with the Talent Acquisition team
- First-round interview with the hiring manager
- Final-round interview with the team or stakeholders
🔹 Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and problem-solving abilities
- Cultural fit and alignment with Gousto's values
- Communication and collaboration skills
🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Showcase your passion for performance marketing and customer acquisition
- Demonstrate your ability to work independently and manage tasks in a fast-paced environment
- Prepare examples of A/B tests and campaign optimizations you've conducted in previous roles
🔹 ATS Keywords: Performance Marketing, Paid Social, Meta, TikTok, A/B Testing, Customer Acquisition, Cross-Channel Campaigns, Data Analysis, Collaboration, Organizational Skills, Communication, Curiosity, Proactivity
🔹 ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on performance marketing and data-driven decision-making.
🛠️ Tools & Technologies
🔹 Tools/Technologies:
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Google Ads
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
🔹 ASSUMPTION: The role requires proficiency in using Paid Social platforms and data analysis tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
🔹 Company Values:
- Dream: Gousto encourages employees to think big, take risks, and challenge the status quo
- Deliver: They are committed to achieving impact and delivering results
- Care: Gousto values inclusivity, empathy, and a supportive work environment
🔹 Work Style:
- Gousto fosters a collaborative, test-and-learn culture that thrives on experimentation and curiosity
- They value employees who are proactive, data-driven, and passionate about their work
- The company offers a flexible, inclusive work environment with a focus on diversity and equity
🔹 Self-Assessment Questions:
- How do you align with Gousto's values of Dream, Deliver, and Care?
- How comfortable are you working in a fast-paced, data-driven environment?
- How do you approach learning new tools and techniques in a performance marketing role?
🔹 ASSUMPTION: Gousto's values and work style emphasize innovation, collaboration, and a data-driven approach, making it an ideal fit for candidates who are passionate about performance marketing and continuous learning.
⚠️ Potential Challenges
🔹 Challenges specific to this role:
- Managing multiple campaigns and tasks in a fast-paced environment
- Keeping up with the latest trends and best practices in performance marketing
- Balancing remote work and in-person collaboration in a hybrid role
🔹 Challenges specific to this company/industry:
- Competition in the food and beverage sector
- Rapid growth and change within the company
- The need to maintain a strong brand presence and customer acquisition strategy
🔹 Challenges specific to this work arrangement:
- Balancing remote work and in-person collaboration effectively
- Maintaining a healthy work-life balance in a fast-paced environment
🔹 Challenges specific to this location:
- Navigating public transportation and commuting in a busy city
- Adapting to the local culture and amenities in Shepherd's Bush
🔹 ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to collaboration and communication.
📈 Similar Roles Comparison
🔹 How this role differs from related positions:
- Focus on customer acquisition and Paid Social campaigns
- Hybrid work arrangement with 1-2 days in the office per week
- Opportunity to develop skills across various marketing channels
🔹 Industry-specific context:
- The food and beverage industry is competitive and fast-paced, with a strong focus on customer acquisition and retention
- Performance marketing plays a crucial role in driving growth and success for food and beverage companies
🔹 Career path comparison:
- This role offers an opportunity to develop skills and gain experience in performance marketing, with potential for career progression within the marketing department
- The role may lead to positions such as Senior Performance Marketing Executive, Marketing Manager, or other related roles
🔹 ASSUMPTION: This role provides a unique opportunity to grow and develop skills in a fast-paced, data-driven environment, with potential for career advancement in the marketing field.
📝 Sample Projects
🔹 Project examples specific to this role:
- Developing and executing a successful A/B test on a Paid Social campaign
- Creating and optimizing landing pages to improve conversion rates
- Analyzing campaign performance data to identify trends and insights
🔹 Project examples specific to this industry:
- Conducting market research to identify customer preferences and trends
- Developing and implementing a customer acquisition strategy for a new product launch
- Creating and executing a social media campaign to increase brand awareness
🔹 Project examples specific to reported responsibilities:
- Managing discount codes and promotions to drive customer acquisition
- Collaborating with cross-functional teams to deliver integrated marketing campaigns
- Analyzing and reporting on channel performance to optimize marketing spend
🔹 ASSUMPTION: These project examples demonstrate the range of responsibilities and opportunities available in this role, with a focus on performance marketing, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
🔹 Questions specific to role responsibilities:
- How will my work contribute to Gousto's overall marketing strategy?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
🔹 Questions specific to team structure:
- How does the Activate Tribe collaborate with other departments within Gousto?
- What opportunities are there for cross-functional collaboration and learning?
🔹 Questions specific to company culture:
- How does Gousto support the professional growth and development of its employees?
- What are the most rewarding aspects of working at Gousto, according to current employees?
🔹 Questions specific to growth opportunities:
- What are the potential career progression paths for this role?
- Are there opportunities for international travel or working with global teams?
🔹 Questions specific to work environment:
- How does Gousto support work-life balance for its employees?
- What are the expectations for remote work and in-person collaboration in this hybrid role?
🔹 ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through this link:
https://jobs.smartrecruiters.com/Gousto1/744000058267064-performance-marketing-executive
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare examples of A/B tests and campaign optimizations you've conducted in previous roles
- Follow up with the Gousto Talent Acquisition team if you have any questions about the application process
🔹 Follow-up recommendation with timeline:
- Follow up with the Gousto Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
