Performance Marketing Executive

📌 Core Information

🔹 Job Title: Performance Marketing Executive

🔹 Company: Commify

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time, On-site

🔹 Category: Telecommunications

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on support for global performance marketing strategy
• Cross-functional collaboration with Field Marketing teams worldwide
• Data-driven optimisation of SEO and Paid Search campaigns
• Training and upskilling of Field Marketers
• Staying ahead of industry trends and emerging technologies

ASSUMPTION: This role requires a blend of strategic thinking and tactical execution, with a strong focus on data analysis and continuous improvement.

📋 Key Responsibilities

✅ Support the Performance Marketing Manager in shaping global performance strategy

✅ Monitor and analyze KPIs across all regions and campaigns

✅ Develop and disseminate best practices for SEO and Paid Search

✅ Act as an internal consultant for Field Marketers

✅ Contribute to the creation and delivery of training materials and workshops

✅ Stay informed about industry trends and algorithm updates

✅ Support the use of marketing technology stack

✅ Build strong cross-functional partnerships

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign optimization, with a significant emphasis on collaboration and knowledge sharing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over 3 years of demonstrated success in performance marketing roles

Required Skills:

• Expertise in Search Engine Optimization (SEO)
• Strong knowledge of Google Ads and Microsoft Advertising platforms
• Advanced data analysis skills
• Excellent communication skills
• Fluency in English and at least one other European language (French, German, or Dutch)
• Proven experience with leading SEO platforms (SEMrush, Ahrefs, etc.)
• Deep experience with GSC and GA4

Preferred Skills:

• Experience in managing external agencies
• Knowledge of AI and its impact on marketing

ASSUMPTION: Candidates should have a strong foundation in performance marketing, with a focus on SEO and Paid Search, and demonstrate excellent analytical and communication skills.

💰 Compensation & Benefits

Salary Range: €3,000 - €3,750 per month plus 8% holiday allowance. (Based on industry standards for a mid-level performance marketing role in Amsterdam)

Benefits:

• Company bonus
• Pension scheme with yearly benefits in tax return
• Relocation bonus
• 27 days of annual leave, plus an extra day off for your birthday
• Daily lunches provided
• Fun monthly and quarterly social events
• Yearly Christmas gift
• Mental well-being support through OpenUp
• Option for a bike lease plan
• Endless learning and development opportunities with unlimited Udemy access

Working Hours: Full-time, typically 9:00 AM - 5:30 PM CET, with flexibility for remote work

ASSUMPTION: The salary range is based on market research for similar roles in Amsterdam, with benefits tailored to attract and retain top talent in the region.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications, with a focus on business-to-customer communication services

Company Size: 201-500 employees, offering a mid-sized company culture with opportunities for growth and impact

Founded: 2001, with over two decades of experience in the industry

Company Description:

• Commify is Europe's leading supplier of Application-To-Person business messaging services
• Helps over 46,000 companies communicate effectively with their customers and staff
• Offers a portfolio of brands, dependent on geography and customer segment
• Headquartered in Nottingham, UK, with operations in multiple countries across Europe, Australia, and the US

Company Specialties:

• SMS, Voice, Email, and Chatbot services
• Multichannel communication solutions
• Professional services and mobile landing pages
• RCS, Rich Messaging, and Mobile Payments
• SMS Surveys and CPaaS (Communication Platform as a Service)

Company Website: www.commify.com

ASSUMPTION: Commify's extensive experience and diverse portfolio of brands enable it to offer a dynamic and innovative work environment for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company

Reporting Structure: Reports directly to the Performance Marketing Manager, with close collaboration with Field Marketing teams worldwide

Work Arrangement: On-site, with remote work options for flexibility and work-life balance

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic initiatives
• Chance to work on global campaigns and impact multiple territories
• Opportunities for professional development through training and workshops

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Amsterdam

Office Location(s): Prinsengracht, Amsterdam

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry
• Excellent public transportation and bike-friendly infrastructure
• Rich cultural scene, with numerous museums, parks, and entertainment options

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The Amsterdam office offers a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Performance Marketing Manager
• Final interview with the hiring manager or another relevant stakeholder

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your ability to work collaboratively and manage cross-functional teams
• Tailor your resume and cover letter to emphasize your fit for this specific role

ATS Keywords: Performance Marketing, SEO, Paid Search, Google Ads, Microsoft Advertising, Data Analysis, Cross-Functional Collaboration, Training, Workshops, Industry Trends, AI

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision-making and collaboration.

🛠️ Tools & Technologies

• SEMrush, Ahrefs, or other comparable industry-standard SEO tools
• Google Ads and Microsoft Advertising platforms
• GSC and GA4 for performance monitoring and analysis
• Crazy Egg for user behavior tracking
• Udemy for professional development and training

ASSUMPTION: The role requires proficiency in various performance marketing tools and platforms, with a focus on SEO and Paid Search optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Dynamic and adaptable
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in performance marketing?
• Can you provide an example of a time when you optimized a campaign based on data analysis, and what was the outcome?
• How do you approach working with cross-functional teams, and can you share an example of a successful collaboration?

ASSUMPTION: Candidates should demonstrate strong analytical skills, a collaborative work style, and a commitment to continuous learning and improvement to fit well within the company culture.

⚠️ Potential Challenges

• Managing multiple territories and time zones
• Balancing strategic planning with hands-on campaign optimization
• Keeping up with the fast-paced and ever-evolving performance marketing landscape
• Ensuring consistent communication and collaboration with remote Field Marketing teams

ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong blend of strategic thinking and tactical execution
• Compared to other performance marketing roles, this position places a greater emphasis on cross-functional collaboration and knowledge sharing
• Career progression may involve expanding responsibilities and taking on more strategic initiatives

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from other performance marketing positions in the industry.

📝 Sample Projects

• Global SEO audit and optimization strategy
• Development and delivery of a comprehensive training program for Field Marketers
• Cross-territory Paid Search campaign optimization and performance analysis

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the strategic and tactical nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall performance marketing strategy for the company?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the performance marketing team, and how can this role help address them?
• How does the company approach work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare examples of your past performance marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.