Performance Marketing Executive

📌 Core Information

🔹 Job Title: Performance Marketing Executive

🔹 Company: dentsu

🔹 Location: Shanghai - Haisu Plaza, China

🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the planning, reviewing, and optimization of Performance Marketing campaigns
• Proactively managing and analyzing client data to ensure optimal campaign performance
• Liaising with vendors and third-party reps to maintain relationships and stay updated on new features and betas
• Providing initial insights on campaign trends to executives and planners
• Generating campaign reports and being responsible for pacing, QA, and trafficking

ASSUMPTION: This role is focused on day-to-day execution and supporting the team in managing client accounts. It requires strong analytical skills, attention to detail, and the ability to work well with vendors and internal teams.

📋 Key Responsibilities

✅ Focuses on day-to-day execution of Performance Marketing campaigns

✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns

✅ Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas

✅ Provides initial insights on campaign trends to executives and planners

✅ Generates campaign reports and is responsible for pacing, QA, and trafficking

ASSUMPTION: This role requires a strong understanding of Performance Marketing campaigns, data analysis, and vendor management. It also involves some level of strategic thinking to provide insights and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in Performance Marketing or a related field

Required Skills:

• Proficient in Performance Marketing campaign management
• Strong analytical skills and data-driven mindset
• Excellent communication and vendor management skills
• Fluency in English

Preferred Skills:

• Experience with specific Performance Marketing platforms (e.g., Google Ads, Facebook Ads)
• Knowledge of data visualization tools (e.g., Tableau, Power BI)
• Familiarity with the Chinese advertising market

ASSUMPTION: While specific platform experience is not required, it would be beneficial for this role. The candidate should have a strong foundation in Performance Marketing and be eager to learn and adapt to new tools and platforms.

💰 Compensation & Benefits

Salary Range: Based on industry standards for entry-level Performance Marketing roles in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year (before tax).

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Overtime may be required during peak periods.

ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• dentsu is a global leader in advertising and marketing services, providing integrated solutions for clients across various industries
• The company is committed to driving sustainable growth for its clients and creating meaningful experiences for consumers
• dentsu fosters a collaborative and innovative work environment, encouraging employees to push boundaries and think creatively

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and data-driven solutions

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's extensive experience and global presence provide a strong foundation for employees to build their careers and gain valuable industry insights.

📊 Role Analysis

Career Level: This role is suited for early-career professionals seeking to establish a foundation in Performance Marketing and gain experience working with clients and vendors.

Reporting Structure: The Performance Marketing Executive will report directly to the Performance Marketing Manager and work closely with the planning and execution teams.

Work Arrangement: This is an on-site, full-time position with a fixed-term contract. The role may require some flexibility in working hours during peak periods.

Growth Opportunities:

• Progression to a mid-level Performance Marketing role with increased responsibilities and strategic decision-making
• Expansion into other areas of marketing or advertising, such as creative services or media planning
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers a strong starting point for a career in Performance Marketing, with ample opportunities for growth and development within dentsu's extensive global network.

🌍 Location & Work Environment

Office Type: The Shanghai office is located in the Haisu Plaza, offering a modern and collaborative work environment.

Office Location(s): Shanghai - Haisu Plaza

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic business environment
• The city is home to a diverse range of industries and provides ample opportunities for professional growth and networking
• Shanghai offers a mix of traditional Chinese culture and modern urban living, with a wide range of entertainment, dining, and recreational options

Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. Some flexibility may be required to accommodate client needs and project deadlines.

ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for early-career professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Understanding of Performance Marketing principles and best practices
• Analytical skills and data-driven mindset
• Communication and vendor management skills
• Cultural fit and alignment with dentsu's values

Application Tips:

• Highlight relevant experience and achievements in Performance Marketing or related fields
• Demonstrate a strong understanding of data analysis and campaign optimization
• Showcase your ability to work well with vendors and internal teams
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Performance Marketing, Campaign Management, Client Data Analysis, Vendor Liaison, Reporting, Data Optimization, Insights Generation, Quality Assurance, Traffic Management

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Performance Marketing platforms (e.g., Google Ads, Facebook Ads)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Passion

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to learning new skills
• Results-focused and proactive

Self-Assessment Questions:

• Do you have a strong attention to detail and a data-driven mindset?
• Are you comfortable working with vendors and building relationships with external partners?
• Do you thrive in a collaborative and dynamic work environment?

ASSUMPTION: Candidates who align with dentsu's values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Keeping up with the latest trends and developments in the fast-paced advertising industry
• Working with vendors and external partners in different time zones and cultural contexts
• Adapting to the unique demands and requirements of each client and project

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt to changing circumstances.

📈 Similar Roles Comparison

• This role is similar to a Junior Performance Marketing Specialist or Executive, with a focus on day-to-day campaign execution and data analysis
• In comparison to other advertising roles, this position requires a strong understanding of Performance Marketing principles and a data-driven mindset
• Career progression from this role may involve moving into a mid-level Performance Marketing position or exploring other areas of advertising and marketing

ASSUMPTION: While this role shares similarities with other entry-level Performance Marketing positions, it is unique in its focus on client data analysis and vendor management.

📝 Sample Projects

• Optimizing a client's Google Ads campaign to improve click-through rate and conversion rate
• Analyzing a client's Facebook Ads performance and providing data-driven recommendations for improvement
• Managing a client's campaign budget and pacing to ensure optimal performance within the allocated resources

ASSUMPTION: These sample projects are representative of the day-to-day tasks and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and how it applies to these types of projects.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role support the broader team and contribute to our clients' success?
• What opportunities are there for professional development and growth within the company?
• How does dentsu support work-life balance for its employees?
• Can you provide an example of a challenging campaign or client that the team has successfully managed?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching dentsu's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR team after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.