Performance Marketing Executive (Video Games)

📌 Core Information

🔹 Job Title: Performance Marketing Executive (Video Games)

🔹 Company: Green Man Gaming

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (UK only)

🚀 Job Overview

Key aspects of this role include:

• Supporting day-to-day paid media marketing channels across Search & Social
• Planning and running performance-led marketing campaigns around key business events
• Creating engaging, always-on campaigns to grow Green Man Gaming's visibility
• Monitoring campaigns, developing creative assets, and reporting on marketing performance

ASSUMPTION: This role requires a strong understanding of digital marketing fundamentals and a passion for the video games industry.

📋 Key Responsibilities

✅ Supporting the day-to-day running of Green Man Gaming’s paid media marketing channels across Search & Social, including: Google, Meta, X (Twitter), Reddit, Tik Tok, Discord and other platforms

✅ Planning and running performance-led marketing campaigns around key business events such as product releases and sale periods

✅ Planning and running engaging, always-on campaigns across our paid social channels to grow Green Man Gaming’s visibility amongst our core audience

✅ Setting up and monitoring campaigns, including ad copy and creative development, target-setting, optimisation and internal reporting

✅ Working with our design team to build suitable assets for different ad placements and storyboarding videos and memes

✅ Monitoring spend, reporting on bids and budgets with a view on the changing needs of the business to ensure cost-of-sale targets are met

✅ Keeping up to date with digital marketing best practice and trends

✅ Undertaking other ad-hoc projects that may be assigned from time to time

ASSUMPTION: This role requires a proactive attitude, strong communication skills, and the ability to work independently and within a team.

🎯 Required Qualifications

Education: Degree or equivalent experience working within marketing

Experience: Proven experience in community management and/or social media marketing

Required Skills:

• Demonstrable record of delivering essential retail related KPIs through paid marketing campaigns
• Strong understanding and appreciation of digital marketing fundamentals
• Creative flair and ability to generate engaging content across a variety of platforms
• Self-motivated and collaborative, able to work independently and within a team, multi-task, drive projects and meet deadlines
• Proactive attitude with a focus on finding solutions and commitment to achieving results
• Ability to develop innovative and engaging marketing campaigns
• Good copy writing skills with an understanding of SEO fundamentals
• Excellent written and verbal communication skills

Preferred Skills:

• Strong understanding of the video games industry and its communities
• Experience supporting a video game publisher or developer across their social media accounts

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (Estimated based on industry standards for a Marketing Executive role in the UK with 0-2 years of experience)

Benefits:

• Flexible working
• 22 days paid holiday per year (excluding Bank Holidays) increased with the length of service
• 1 month sabbatical leave following 3 years of employment and 2 months after 6 years
• Company Share Option Plan
• 50% game discount for employees
• Pension Scheme
• Company Days & Social Events
• Discounts and many other perks

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Green Man Gaming operates in the computer games industry, focusing on distribution, publishing, and digital eCommerce services

Company Size: Green Man Gaming has 51-200 employees, providing a mid-sized company environment where applicants can expect a moderate level of structure and resources

Founded: 2009, with over a decade of experience in the industry

Company Description:

• Green Man Gaming is an independent global leader in Distribution, Publishing, and Digital eCommerce services in the video game industry
• With a catalogue of over 10,000 games available in more than 195 countries, Green Man Gaming is the largest independent digital retailer worldwide outside of first-party platforms
• The company partners with leading gaming brands across PC and console, offering a flexible publishing model and in-house marketing services

Company Specialties:

• Video Games
• Ecommerce
• Gameplay data
• Digital Download
• Digital games
• PC Games
• Console Games
• Retail
• Publishing
• Distribution
• Marketing
• Digital Consulting
• Digital Distribution
• Community
• Influencer Marketing
• Performance Marketing
• And Game Distribution

Company Website: Green Man Gaming

ASSUMPTION: Green Man Gaming's focus on the video games industry and global reach provide ample opportunities for growth and learning within this role.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in performance marketing within the video games industry

Reporting Structure: The Performance Marketing Executive will report directly to the Head of Marketing and work closely with the marketing team

Work Arrangement: This role is remote, with a requirement for the applicant to be based in the United Kingdom

Growth Opportunities:

• Expanding skills in performance marketing and digital marketing strategies
• Gaining experience in a global gaming company with a diverse portfolio of games and services
• Potential for career progression within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique opportunity for early-career marketing professionals to gain experience in a dynamic and growing industry.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): United Kingdom (no specific office locations mentioned)

Geographic Context:

• The United Kingdom has a well-established gaming industry and a large gaming community
• The remote nature of the role allows for flexibility in working hours and location
• Green Man Gaming's global presence provides opportunities to work on international marketing campaigns

Work Schedule: Full-time, with flexible working hours and the option to work from home

ASSUMPTION: The remote nature of this role may require strong self-motivation and time management skills to ensure productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate marketing skills and strategic thinking
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Digital marketing knowledge and skills
• Creativity and ability to generate engaging content
• Problem-solving and analytical skills
• Communication and teamwork skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for the video games industry and Green Man Gaming's mission
• Prepare examples of successful marketing campaigns you've worked on or ideas for improving Green Man Gaming's marketing efforts

ATS Keywords: Digital Marketing, Performance Marketing, Social Media Marketing, Community Management, SEO, Marketing Campaigns, Gaming Industry, Green Man Gaming

ASSUMPTION: Green Man Gaming's interview process is likely to focus on assessing the candidate's marketing skills, creativity, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram)
• Twitter Ads
• Reddit Ads
• TikTok Ads
• Discord
• Other relevant marketing and project management tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Passion for games
• Customer focus
• Innovation
• Collaboration
• Integrity

Work Style:

• Self-motivated and proactive
• Creative and strategic thinker
• Strong communication and teamwork skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a genuine passion for the video games industry and a deep understanding of its communities?
• Are you comfortable working remotely and managing your own time effectively?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?

ASSUMPTION: Green Man Gaming values candidates who are passionate about games, customer-focused, innovative, collaborative, and committed to working with integrity.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing video games industry
• Working remotely and maintaining productivity without direct supervision
• Meeting cost-of-sale targets and optimizing marketing spend

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Junior Marketing Executive or Social Media Marketing Specialist position within the video games industry
• Green Man Gaming's global presence and focus on performance marketing set this role apart from similar positions in other industries
• Career progression opportunities may include roles such as Marketing Manager, Senior Marketing Executive, or other specialized marketing positions

ASSUMPTION: This role offers a unique opportunity to gain experience in performance marketing within the video games industry and provides a strong foundation for career growth.

📝 Sample Projects

• Planning and executing a marketing campaign around the launch of a new game
• Developing engaging content for Green Man Gaming's social media channels to increase brand awareness and drive traffic to the website
• Analyzing marketing campaign performance data to optimize spend and improve results

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and key deliverables of the Performance Marketing Executive role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Green Man Gaming support the professional development of its marketing team members?
• What are the most challenging aspects of working in the video games industry, and how does Green Man Gaming address these challenges?
• How does Green Man Gaming measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the team structure and dynamic within the marketing department, and how does this role fit into the broader organization?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and shows a strong interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application link
• Tailor your resume and cover letter to highlight your relevant marketing experience and passion for the video games industry
• Prepare examples of successful marketing campaigns you've worked on or ideas for improving Green Man Gaming's marketing efforts
• Follow up with Green Man Gaming one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.