📌 Core Information
🔹 Job Title: Performance Marketing Expert
🔹 Company: Klar
🔹 Location: Mexico City, CDMX (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Managing paid acquisition channels to increase user base
- Piloting a $1M monthly budget across multiple platforms
- Planning, implementing, learning, and iterating on campaigns
- Building the leading financial product in the region
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Plan, implement, learn, and iterate on paid ads campaigns on Google, Facebook, TikTok, and programmatic media
✅ Provide technical analysis and suggest improvements on campaign structure, creatives, and budget allocation
✅ Support the team with data and insights to improve campaign performance
✅ Create weekly and ad-hoc performance reports, and make financial analysis of campaign spend
✅ Be in charge of weekly ad rotation operations
✅ Benchmark, brainstorm, brief, test, and analyze ads, then repeat for constant improvements
ASSUMPTION: This role requires a high level of attention to detail and the ability to work autonomously.
🎯 Required Qualifications
Education: Students from Industrial Engineering, Business Administration, or Marketing with an orientation to data analysis
Experience: 2 years of experience in digital acquisition and performance marketing: Facebook ads, Google Ads, Google Analytics
Required Skills:
- Strong verbal and written communication skills
- Strong analytical skills (SQL)
- Ability to do data-driven decision-making
- Autonomy, self-motivation, hands-on attitude, attention to detail
- Advanced English level
Preferred Skills:
ASSUMPTION: Candidates with relevant coursework or projects in data analysis and marketing will be strongly considered.
💰 Compensation & Benefits
Salary Range: MXN 50,000 - 70,000 per month (Based on experience and performance)
Benefits:
- Chance of earning Klar stock options
- 15 days of paid vacation per year; plus extended maternity and paternity leaves
- Vacation premium
- 30 days of Christmas bonus
- Medical Insurance
- Computer devices
- Well hub subscription to offer mental and physical health
- Sponsored coaching and therapy sessions via Modern Health
- A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
- International work environment with amazing and highly skilled people
- A world-class team that helps you evolve your skills in areas you're interested in
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Mexico City.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees (According to LinkedIn)
Founded: 2019
Company Description:
- Klar is a Mexican fintech startup aiming to democratize and revolutionize financial services
- Offers a rich set of products across debit and credit offers
- Certified as a “Great Place to Work” in Mexico
Company Specialties:
- Financial Services
- Fintech
- Digital Banking
Company Website: http://www.klar.mx
ASSUMPTION: Klar is focused on growth and innovation in the financial services sector.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid, with 2-3 days required in the Mexico City office
Growth Opportunities:
- Potential career progression into senior marketing roles
- Opportunities to work on diverse campaigns and projects
- Chance to learn from and collaborate with a highly skilled international team
ASSUMPTION: Klar values internal growth and provides opportunities for employees to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Mexico City
Office Location(s): Mexico City
Geographic Context:
- Mexico City is the capital and most populous city of Mexico
- Known for its vibrant culture, rich history, and diverse culinary scene
- Offers a mix of urban and natural environments, with numerous parks and green spaces
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant coursework, projects, or experiences in data analysis and marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions focused on campaign management and data-driven decision making
ATS Keywords: Performance Marketing, Digital Acquisition, Facebook Ads, Google Ads, Google Analytics, SQL, Data-Driven Decision Making, Campaign Management, Marketing Optimization
ASSUMPTION: Klar uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- TikTok Ads
- Programmatic Media Platforms
- Google Analytics
- SQL
- Python (optional)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ownership - We own our successes & failures as a team.
- Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.
- Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.
- Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions.
- Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do.
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Klar's company values, particularly Ownership and Excellence?
- Are you comfortable working in a hybrid environment, with 2-3 days required in the office?
- Do you have a data-driven approach to marketing and decision-making?
ASSUMPTION: Klar values employees who are self-motivated, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a large monthly budget requires strong financial acumen and responsible decision-making
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with international teams may present communication and time zone challenges
- Mexico City traffic and commuting may impact work-life balance
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or Digital Acquisition Specialist, but with a focus on campaign management and optimization rather than strategic planning
- In the financial services industry, this role may require additional consideration of regulatory and compliance factors
- Career progression may involve moving into senior marketing roles or specializing in specific marketing channels
ASSUMPTION: This role offers a unique blend of campaign management, data analysis, and strategic decision-making responsibilities.
📝 Sample Projects
- Developing and implementing a new campaign strategy to increase user acquisition by 20%
- Analyzing campaign performance data to identify trends and optimize budget allocation
- Collaborating with cross-functional teams to create and test new ad creatives and landing pages
ASSUMPTION: These projects are representative of the types of initiatives and tasks that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30 days?
- How does Klar support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment at Klar?
- How does Klar ensure a diverse and inclusive work environment?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in data analysis and marketing
- Prepare for behavioral and situational interview questions focused on campaign management and data-driven decision making
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
