π Core Information
πΉ Job Title: Performance Marketing Growth Manager
πΉ Company: Almedia
πΉ Location: Berlin, Germany
πΉ Job Type: Full-Time
πΉ Category: Advertising Services
πΉ Date Posted: June 18, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (primarily)
π Job Overview
Key aspects of this role include:
- Developing and driving growth strategy for user acquisition across diverse channels
- Managing and optimizing multi-million dollar performance marketing budgets
- Collaborating cross-functionally to improve conversion funnels and campaign execution
- Launching and optimizing new user acquisition channels to expand reach
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in performance marketing leadership to drive significant growth and manage large-scale budgets.
π Key Responsibilities
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Own & Drive Growth Strategy: Develop, define, and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals while optimizing for user acquisition and LTV across all relevant channels.
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Identify & Launch New Channels: Continuously research, evaluate, and lead the launch of new user acquisition channels and platforms beyond existing ones, expanding our reach to diverse audiences and target groups.
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Strategic Budget Allocation: Manage and optimize multi-million dollar performance marketing budgets across various channels, ensuring optimal allocation to maximize ROI and scale.
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Cross-Functional Growth Leadership: Collaborate at a strategic level with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure cohesive campaign execution.
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Advanced Analytics & Reporting: Establish advanced measurement frameworks, conduct deep-dive analyses, and provide executive-level reporting on performance marketing effectiveness, translating complex data into strategic business insights.
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous optimization, and effective cross-functional collaboration to achieve aggressive growth targets.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Extensive senior-level experience (typically 7+ years) in performance marketing leadership, with a demonstrable track record of successfully managing and significantly scaling user acquisition budgets of $100k+ USD daily.
Required Skills:
- Proven expertise across a wide range of performance marketing channels (e.g., Google Ads, Meta Ads, other Ad Networks, App Install Networks)
- Exceptional analytical and strategic thinking skills, capable of dissecting complex performance data and formulating high-impact growth strategies
- Experience in the mobile app or gaming industry is highly preferred, with a strong understanding of user acquisition, retention, and monetization dynamics in that space
Preferred Skills:
- Fluency in German (not required but considered a plus)
- Experience with data visualization tools (e.g., Tableau, Looker)
ASSUMPTION: Candidates should possess a strong background in performance marketing, with a proven track record of driving significant growth and managing large-scale budgets. Familiarity with the mobile app or gaming industry is highly desirable.
π° Compensation & Benefits
Salary Range: β¬120,000 - β¬140,000 per year (based on industry standards for a senior performance marketing role in Berlin)
Benefits:
- Weekly breakfast and lunch at the office
- Public transport ticket
- Gym membership
- Language classes
- Stock options (virtual equity option policy)
Working Hours: Full-time (40 hours per week), primarily on-site in Berlin with a collaborative work environment
ASSUMPTION: The salary range is estimated based on industry standards for a senior performance marketing role in Berlin, considering the experience level and the company's size. Benefits are designed to support employee well-being and growth.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees (mid-size, offering opportunities for growth and impact)
Founded: 2020 (relatively young, with significant growth potential)
Company Description:
- Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition
- Based in Berlin, Almedia's collaborative approach enables clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term
- Almedia is building the worldβs most intelligent engagement engine, offering advertisers the smartest way to invest their ad budget and delivering exceptional ROAS
Company Specialties:
- Rewarded user acquisition
- Data-driven approach to advertising
- Cross-platform engagement and retention
Company Website: www.almedia.co
ASSUMPTION: Almedia is a rapidly growing, data-driven advertising company focused on rewarded user acquisition, offering applicants the opportunity to work in a dynamic and innovative environment.
π Role Analysis
Career Level: Senior (7+ years of experience)
Reporting Structure: This role reports directly to the CEO and works closely with various teams, including Product, Data, Engineering, and Creative
Work Arrangement: Primarily on-site in Berlin, with a collaborative work environment that encourages team connection and organic growth
Growth Opportunities:
- As a senior role with a significant impact on the company's growth, this position offers ample opportunities for career advancement and professional development
- Almedia's virtual equity option policy allows employees to share in the company's success and growth
- The company's rapid expansion provides opportunities for taking on new responsibilities and growing within the organization
ASSUMPTION: This role offers a high degree of responsibility and impact, with significant growth opportunities for the right candidate.
π Location & Work Environment
Office Type: Modern, centrally located office designed to foster strong collaboration and team connection
Office Location(s): Potsdamer StraΓe 125, Berlin, BE 10783, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
- The office is conveniently located in the heart of Berlin, with easy access to public transportation
- Berlin offers a wide range of cultural attractions, nightlife, and recreational activities
Work Schedule: Full-time (40 hours per week), primarily on-site with some flexibility for remote work
ASSUMPTION: The work environment is collaborative, innovative, and focused on driving growth and success for both the company and its employees.
πΌ Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, growth strategy, and alignment with company values
- Final interview with the team to evaluate collaboration and fit within the organization
Key Assessment Areas:
- Strategic thinking and growth planning
- Analytical skills and data-driven decision making
- Cross-functional collaboration and leadership
- Alignment with company values and culture
Application Tips:
- Highlight your proven track record of driving significant growth and managing large-scale performance marketing budgets
- Demonstrate your understanding of the mobile app or gaming industry and user acquisition dynamics
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Performance Marketing, User Acquisition, Growth Strategy, Budget Management, Cross-Functional Collaboration, Data Analysis, Mobile Apps, Gaming Industry, Strategic Planning, Analytics, Reporting, Team Leadership
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on identifying the right individual to drive significant growth for the company.
π οΈ Tools & Technologies
- Google Ads
- Meta Ads
- Other Ad Networks and App Install Networks
- Data visualization tools (e.g., Tableau, Looker)
- Performance marketing analytics platforms (e.g., AppsFlyer, Adjust)
ASSUMPTION: The required tools and technologies are standard for the performance marketing industry, with a focus on data-driven decision making and optimization.
π Cultural Fit Considerations
Company Values:
- Growth-obsessed
- Data-driven and accountable
- Cross-functional influencer
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive on unlocking massive scale and pioneering new avenues for user acquisition?
- Are you able to translate complex data into clear, actionable strategies and hold yourself accountable for delivering aggressive growth targets?
- Do you excel at collaborating and influencing across all levels of the organization to drive alignment and execution towards shared growth objectives?
ASSUMPTION: Almedia values growth-oriented, data-driven, and collaborative individuals who can thrive in a dynamic and innovative environment.
β οΈ Potential Challenges
- Managing and optimizing multi-million dollar performance marketing budgets requires strong analytical skills and continuous optimization
- Collaborating cross-functionally to improve conversion funnels and campaign execution may present challenges in aligning various teams and stakeholders
- Launching and optimizing new user acquisition channels requires a deep understanding of diverse audiences and target groups, as well as the ability to adapt to new platforms and technologies
- Working primarily on-site in Berlin may present challenges for candidates who prefer a fully remote work arrangement
ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with challenges that require strong analytical skills, continuous optimization, and effective cross-functional collaboration.
π Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a higher degree of responsibility and impact, with significant growth opportunities for the right candidate
- In the advertising industry, Almedia is known for its data-driven approach and commitment to delivering exceptional ROAS for its clients
- Career paths in performance marketing can vary, but this role offers a clear path for growth and advancement within the organization
ASSUMPTION: This role is well-suited for experienced performance marketing professionals seeking a high-impact, senior-level position with significant growth opportunities.
π Sample Projects
- Developing and executing a comprehensive growth strategy for user acquisition across diverse channels, with a focus on achieving ambitious daily ad spend goals
- Launching and optimizing new user acquisition channels to expand reach and drive growth, with a focus on maximizing ROI and LTV
- Conducting advanced analyses of performance marketing effectiveness and translating complex data into strategic business insights to inform decision-making and optimize campaign performance
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving significant growth and optimizing performance marketing effectiveness.
β Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role will contribute to its continued success?
- How does the team collaborate to improve conversion funnels and campaign execution, and what specific challenges have you faced in this area?
- What aspects of the company culture resonate with you, and how do you see yourself contributing to and aligning with these values?
- What opportunities exist for professional development and growth within the organization, and how does the company support its employees in achieving their career goals?
- How does the company approach work-life balance, and what flexibility is available for remote work or adjusted hours?
ASSUMPTION: These key questions are designed to assess the company's growth trajectory, team dynamics, cultural fit, professional development opportunities, and work-life balance, providing candidates with a comprehensive understanding of the role and the organization.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proven track record of driving significant growth and managing large-scale performance marketing budgets
- Prepare for the interview by researching the company, its industry, and the specific challenges and opportunities presented by the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.