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Performance Marketing Growth Manager

Almedia
Full-time
On-site
Berlin, Berlin, Germany

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Growth Manager

πŸ”Ή Company: Almedia

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (primarily)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and driving growth strategy for user acquisition across diverse channels
  • Managing and optimizing multi-million dollar performance marketing budgets
  • Collaborating cross-functionally to improve conversion funnels and campaign execution
  • Launching and optimizing new user acquisition channels to expand reach

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in performance marketing leadership to drive significant growth and manage large-scale budgets.

πŸ“‹ Key Responsibilities

βœ… Own & Drive Growth Strategy: Develop, define, and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals while optimizing for user acquisition and LTV across all relevant channels.

βœ… Identify & Launch New Channels: Continuously research, evaluate, and lead the launch of new user acquisition channels and platforms beyond existing ones, expanding our reach to diverse audiences and target groups.

βœ… Strategic Budget Allocation: Manage and optimize multi-million dollar performance marketing budgets across various channels, ensuring optimal allocation to maximize ROI and scale.

βœ… Cross-Functional Growth Leadership: Collaborate at a strategic level with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure cohesive campaign execution.

βœ… Advanced Analytics & Reporting: Establish advanced measurement frameworks, conduct deep-dive analyses, and provide executive-level reporting on performance marketing effectiveness, translating complex data into strategic business insights.

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous optimization, and effective cross-functional collaboration to achieve aggressive growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Extensive senior-level experience (typically 7+ years) in performance marketing leadership, with a demonstrable track record of successfully managing and significantly scaling user acquisition budgets of $100k+ USD daily.

Required Skills:

  • Proven expertise across a wide range of performance marketing channels (e.g., Google Ads, Meta Ads, other Ad Networks, App Install Networks)
  • Exceptional analytical and strategic thinking skills, capable of dissecting complex performance data and formulating high-impact growth strategies
  • Experience in the mobile app or gaming industry is highly preferred, with a strong understanding of user acquisition, retention, and monetization dynamics in that space

Preferred Skills:

  • Fluency in German (not required but considered a plus)
  • Experience with data visualization tools (e.g., Tableau, Looker)

ASSUMPTION: Candidates should possess a strong background in performance marketing, with a proven track record of driving significant growth and managing large-scale budgets. Familiarity with the mobile app or gaming industry is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: €120,000 - €140,000 per year (based on industry standards for a senior performance marketing role in Berlin)

Benefits:

  • Weekly breakfast and lunch at the office
  • Public transport ticket
  • Gym membership
  • Language classes
  • Stock options (virtual equity option policy)

Working Hours: Full-time (40 hours per week), primarily on-site in Berlin with a collaborative work environment

ASSUMPTION: The salary range is estimated based on industry standards for a senior performance marketing role in Berlin, considering the experience level and the company's size. Benefits are designed to support employee well-being and growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 51-200 employees (mid-size, offering opportunities for growth and impact)

Founded: 2020 (relatively young, with significant growth potential)

Company Description:

  • Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition
  • Based in Berlin, Almedia's collaborative approach enables clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term
  • Almedia is building the world’s most intelligent engagement engine, offering advertisers the smartest way to invest their ad budget and delivering exceptional ROAS

Company Specialties:

  • Rewarded user acquisition
  • Data-driven approach to advertising
  • Cross-platform engagement and retention

Company Website: www.almedia.co

ASSUMPTION: Almedia is a rapidly growing, data-driven advertising company focused on rewarded user acquisition, offering applicants the opportunity to work in a dynamic and innovative environment.

πŸ“Š Role Analysis

Career Level: Senior (7+ years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with various teams, including Product, Data, Engineering, and Creative

Work Arrangement: Primarily on-site in Berlin, with a collaborative work environment that encourages team connection and organic growth

Growth Opportunities:

  • As a senior role with a significant impact on the company's growth, this position offers ample opportunities for career advancement and professional development
  • Almedia's virtual equity option policy allows employees to share in the company's success and growth
  • The company's rapid expansion provides opportunities for taking on new responsibilities and growing within the organization

ASSUMPTION: This role offers a high degree of responsibility and impact, with significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, centrally located office designed to foster strong collaboration and team connection

Office Location(s): Potsdamer Straße 125, Berlin, BE 10783, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
  • The office is conveniently located in the heart of Berlin, with easy access to public transportation
  • Berlin offers a wide range of cultural attractions, nightlife, and recreational activities

Work Schedule: Full-time (40 hours per week), primarily on-site with some flexibility for remote work

ASSUMPTION: The work environment is collaborative, innovative, and focused on driving growth and success for both the company and its employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth interview with the CEO to discuss the role, growth strategy, and alignment with company values
  • Final interview with the team to evaluate collaboration and fit within the organization

Key Assessment Areas:

  • Strategic thinking and growth planning
  • Analytical skills and data-driven decision making
  • Cross-functional collaboration and leadership
  • Alignment with company values and culture

Application Tips:

  • Highlight your proven track record of driving significant growth and managing large-scale performance marketing budgets
  • Demonstrate your understanding of the mobile app or gaming industry and user acquisition dynamics
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Performance Marketing, User Acquisition, Growth Strategy, Budget Management, Cross-Functional Collaboration, Data Analysis, Mobile Apps, Gaming Industry, Strategic Planning, Analytics, Reporting, Team Leadership

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on identifying the right individual to drive significant growth for the company.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads
  • Other Ad Networks and App Install Networks
  • Data visualization tools (e.g., Tableau, Looker)
  • Performance marketing analytics platforms (e.g., AppsFlyer, Adjust)

ASSUMPTION: The required tools and technologies are standard for the performance marketing industry, with a focus on data-driven decision making and optimization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Growth-obsessed
  • Data-driven and accountable
  • Cross-functional influencer

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Strategic and forward-thinking

Self-Assessment Questions:

  • Do you thrive on unlocking massive scale and pioneering new avenues for user acquisition?
  • Are you able to translate complex data into clear, actionable strategies and hold yourself accountable for delivering aggressive growth targets?
  • Do you excel at collaborating and influencing across all levels of the organization to drive alignment and execution towards shared growth objectives?

ASSUMPTION: Almedia values growth-oriented, data-driven, and collaborative individuals who can thrive in a dynamic and innovative environment.

⚠️ Potential Challenges

  • Managing and optimizing multi-million dollar performance marketing budgets requires strong analytical skills and continuous optimization
  • Collaborating cross-functionally to improve conversion funnels and campaign execution may present challenges in aligning various teams and stakeholders
  • Launching and optimizing new user acquisition channels requires a deep understanding of diverse audiences and target groups, as well as the ability to adapt to new platforms and technologies
  • Working primarily on-site in Berlin may present challenges for candidates who prefer a fully remote work arrangement

ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with challenges that require strong analytical skills, continuous optimization, and effective cross-functional collaboration.

πŸ“ˆ Similar Roles Comparison

  • Compared to other performance marketing roles, this position offers a higher degree of responsibility and impact, with significant growth opportunities for the right candidate
  • In the advertising industry, Almedia is known for its data-driven approach and commitment to delivering exceptional ROAS for its clients
  • Career paths in performance marketing can vary, but this role offers a clear path for growth and advancement within the organization

ASSUMPTION: This role is well-suited for experienced performance marketing professionals seeking a high-impact, senior-level position with significant growth opportunities.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth strategy for user acquisition across diverse channels, with a focus on achieving ambitious daily ad spend goals
  • Launching and optimizing new user acquisition channels to expand reach and drive growth, with a focus on maximizing ROI and LTV
  • Conducting advanced analyses of performance marketing effectiveness and translating complex data into strategic business insights to inform decision-making and optimize campaign performance

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving significant growth and optimizing performance marketing effectiveness.

❓ Key Questions to Ask During Interview

  • Can you describe the company's growth trajectory and how this role will contribute to its continued success?
  • How does the team collaborate to improve conversion funnels and campaign execution, and what specific challenges have you faced in this area?
  • What aspects of the company culture resonate with you, and how do you see yourself contributing to and aligning with these values?
  • What opportunities exist for professional development and growth within the organization, and how does the company support its employees in achieving their career goals?
  • How does the company approach work-life balance, and what flexibility is available for remote work or adjusted hours?

ASSUMPTION: These key questions are designed to assess the company's growth trajectory, team dynamics, cultural fit, professional development opportunities, and work-life balance, providing candidates with a comprehensive understanding of the role and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proven track record of driving significant growth and managing large-scale performance marketing budgets
  • Prepare for the interview by researching the company, its industry, and the specific challenges and opportunities presented by the role
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.