Performance Marketing Growth Manager

📌 Core Information

🔹 Job Title: Performance Marketing Growth Manager

🔹 Company: Almedia

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (primarily)

🚀 Job Overview

Key aspects of this role include:

• Developing and driving growth strategy for user acquisition across diverse channels
• Managing and optimizing multi-million dollar performance marketing budgets
• Collaborating cross-functionally to improve conversion funnels and campaign execution
• Launching and optimizing new user acquisition channels to expand reach

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in performance marketing leadership to drive significant growth and manage large-scale budgets.

📋 Key Responsibilities

✅ Own & Drive Growth Strategy: Develop, define, and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals while optimizing for user acquisition and LTV across all relevant channels.

✅ Identify & Launch New Channels: Continuously research, evaluate, and lead the launch of new user acquisition channels and platforms beyond existing ones, expanding our reach to diverse audiences and target groups.

✅ Strategic Budget Allocation: Manage and optimize multi-million dollar performance marketing budgets across various channels, ensuring optimal allocation to maximize ROI and scale.

✅ Cross-Functional Growth Leadership: Collaborate at a strategic level with Product, Data, Engineering, and Creative teams to identify new growth levers, improve conversion funnels, and ensure cohesive campaign execution.

✅ Advanced Analytics & Reporting: Establish advanced measurement frameworks, conduct deep-dive analyses, and provide executive-level reporting on performance marketing effectiveness, translating complex data into strategic business insights.

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous optimization, and effective cross-functional collaboration to achieve aggressive growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Extensive senior-level experience (typically 7+ years) in performance marketing leadership, with a demonstrable track record of successfully managing and significantly scaling user acquisition budgets of $100k+ USD daily.

Required Skills:

• Proven expertise across a wide range of performance marketing channels (e.g., Google Ads, Meta Ads, other Ad Networks, App Install Networks)
• Exceptional analytical and strategic thinking skills, capable of dissecting complex performance data and formulating high-impact growth strategies
• Experience in the mobile app or gaming industry is highly preferred, with a strong understanding of user acquisition, retention, and monetization dynamics in that space

Preferred Skills:

• Fluency in German (not required but considered a plus)
• Experience with data visualization tools (e.g., Tableau, Looker)

ASSUMPTION: Candidates should possess a strong background in performance marketing, with a proven track record of driving significant growth and managing large-scale budgets. Familiarity with the mobile app or gaming industry is highly desirable.

💰 Compensation & Benefits

Salary Range: €120,000 - €140,000 per year (based on industry standards for a senior performance marketing role in Berlin)

Benefits:

• Weekly breakfast and lunch at the office
• Public transport ticket
• Gym membership
• Language classes
• Stock options (virtual equity option policy)

Working Hours: Full-time (40 hours per week), primarily on-site in Berlin with a collaborative work environment

ASSUMPTION: The salary range is estimated based on industry standards for a senior performance marketing role in Berlin, considering the experience level and the company's size. Benefits are designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (mid-size, offering opportunities for growth and impact)

Founded: 2020 (relatively young, with significant growth potential)

Company Description:

• Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition
• Based in Berlin, Almedia's collaborative approach enables clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term
• Almedia is building the world’s most intelligent engagement engine, offering advertisers the smartest way to invest their ad budget and delivering exceptional ROAS

Company Specialties:

• Rewarded user acquisition
• Data-driven approach to advertising
• Cross-platform engagement and retention

Company Website: www.almedia.co

ASSUMPTION: Almedia is a rapidly growing, data-driven advertising company focused on rewarded user acquisition, offering applicants the opportunity to work in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Senior (7+ years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with various teams, including Product, Data, Engineering, and Creative

Work Arrangement: Primarily on-site in Berlin, with a collaborative work environment that encourages team connection and organic growth

Growth Opportunities:

• As a senior role with a significant impact on the company's growth, this position offers ample opportunities for career advancement and professional development
• Almedia's virtual equity option policy allows employees to share in the company's success and growth
• The company's rapid expansion provides opportunities for taking on new responsibilities and growing within the organization

ASSUMPTION: This role offers a high degree of responsibility and impact, with significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, centrally located office designed to foster strong collaboration and team connection

Office Location(s): Potsdamer Straße 125, Berlin, BE 10783, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life
• The office is conveniently located in the heart of Berlin, with easy access to public transportation
• Berlin offers a wide range of cultural attractions, nightlife, and recreational activities

Work Schedule: Full-time (40 hours per week), primarily on-site with some flexibility for remote work

ASSUMPTION: The work environment is collaborative, innovative, and focused on driving growth and success for both the company and its employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, growth strategy, and alignment with company values
• Final interview with the team to evaluate collaboration and fit within the organization

Key Assessment Areas:

• Strategic thinking and growth planning
• Analytical skills and data-driven decision making
• Cross-functional collaboration and leadership
• Alignment with company values and culture

Application Tips:

• Highlight your proven track record of driving significant growth and managing large-scale performance marketing budgets
• Demonstrate your understanding of the mobile app or gaming industry and user acquisition dynamics
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: Performance Marketing, User Acquisition, Growth Strategy, Budget Management, Cross-Functional Collaboration, Data Analysis, Mobile Apps, Gaming Industry, Strategic Planning, Analytics, Reporting, Team Leadership

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on identifying the right individual to drive significant growth for the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Other Ad Networks and App Install Networks
• Data visualization tools (e.g., Tableau, Looker)
• Performance marketing analytics platforms (e.g., AppsFlyer, Adjust)

ASSUMPTION: The required tools and technologies are standard for the performance marketing industry, with a focus on data-driven decision making and optimization.

👔 Cultural Fit Considerations

Company Values:

• Growth-obsessed
• Data-driven and accountable
• Cross-functional influencer

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive on unlocking massive scale and pioneering new avenues for user acquisition?
• Are you able to translate complex data into clear, actionable strategies and hold yourself accountable for delivering aggressive growth targets?
• Do you excel at collaborating and influencing across all levels of the organization to drive alignment and execution towards shared growth objectives?

ASSUMPTION: Almedia values growth-oriented, data-driven, and collaborative individuals who can thrive in a dynamic and innovative environment.

⚠️ Potential Challenges

• Managing and optimizing multi-million dollar performance marketing budgets requires strong analytical skills and continuous optimization
• Collaborating cross-functionally to improve conversion funnels and campaign execution may present challenges in aligning various teams and stakeholders
• Launching and optimizing new user acquisition channels requires a deep understanding of diverse audiences and target groups, as well as the ability to adapt to new platforms and technologies
• Working primarily on-site in Berlin may present challenges for candidates who prefer a fully remote work arrangement

ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with challenges that require strong analytical skills, continuous optimization, and effective cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a higher degree of responsibility and impact, with significant growth opportunities for the right candidate
• In the advertising industry, Almedia is known for its data-driven approach and commitment to delivering exceptional ROAS for its clients
• Career paths in performance marketing can vary, but this role offers a clear path for growth and advancement within the organization

ASSUMPTION: This role is well-suited for experienced performance marketing professionals seeking a high-impact, senior-level position with significant growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for user acquisition across diverse channels, with a focus on achieving ambitious daily ad spend goals
• Launching and optimizing new user acquisition channels to expand reach and drive growth, with a focus on maximizing ROI and LTV
• Conducting advanced analyses of performance marketing effectiveness and translating complex data into strategic business insights to inform decision-making and optimize campaign performance

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving significant growth and optimizing performance marketing effectiveness.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role will contribute to its continued success?
• How does the team collaborate to improve conversion funnels and campaign execution, and what specific challenges have you faced in this area?
• What aspects of the company culture resonate with you, and how do you see yourself contributing to and aligning with these values?
• What opportunities exist for professional development and growth within the organization, and how does the company support its employees in achieving their career goals?
• How does the company approach work-life balance, and what flexibility is available for remote work or adjusted hours?

ASSUMPTION: These key questions are designed to assess the company's growth trajectory, team dynamics, cultural fit, professional development opportunities, and work-life balance, providing candidates with a comprehensive understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proven track record of driving significant growth and managing large-scale performance marketing budgets
• Prepare for the interview by researching the company, its industry, and the specific challenges and opportunities presented by the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.