Performance Marketing Intern

📌 Core Information

🔹 Job Title: Performance Marketing Intern

🔹 Company: Sacramento Kings

🔹 Location: Sacramento Office

🔹 Job Type: Part-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing support to the Marketing team throughout the season
• Assisting with various tasks and programs such as Kids Club, Jr. Kings youth basketball, Student Ticket program, and fan engagement initiatives
• Collaborating with different departments to drive awareness, sales, and distribution of engaging content
• Working up to 25 hours per week, including some nights and weekends

ASSUMPTION: This internship is designed to provide a well-rounded learning experience in marketing within the sports and entertainment industry. It offers an opportunity to gain practical experience and contribute to the team's success.

📋 Key Responsibilities

✅ Effectively work with the Marketing and Creative Services departments to execute marketing and media campaigns

✅ Proactively assist with Marketing and Creative Services projects for internal clients

✅ Drive collaboration and the development of the next generation of Kings fans

✅ Support targeted campaigns to drive awareness, sales, and the distribution of engaging content

✅ Support the development, planning, and execution of marketing promotions for the Student Ticket Program and college outreach

✅ Support direct marketing channels, email, and SMS with planning, execution, and reporting for various marketing campaigns

✅ Anticipate hurdles, solve problems, and offer solutions

✅ Build and maintain collaborative relationships with all departments

✅ Additional duties as assigned by the Marketing Manager

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to meet strict deadlines. The intern will work closely with the Marketing Manager and other departments to ensure the successful execution of various marketing initiatives.

🎯 Required Qualifications

Education: Currently enrolled in college or have graduated within the last 12 months

Experience: No specific experience required, but preference will be given to candidates with relevant coursework in Business, Marketing, Communications, or a related field

Required Skills:

• Detail-oriented with the ability to multi-task, prioritize projects, and adapt quickly to a fast-paced work environment
• Demonstrated ability to think creatively about solutions to complex problems
• Desire for continued learning and development
• Exceptional writing and proofing skills
• Ability to meet strict deadlines
• Knowledge of Microsoft Word, Excel, PowerPoint, and Outlook
• Previous experience using project management software preferred
• Highly organized with the ability to prioritize time-sensitive assignments
• Passion for the sports and entertainment industry

Preferred Skills:

• Experience in a marketing or related role
• Familiarity with the sports and entertainment industry

ASSUMPTION: While this internship is designed for students or recent graduates, candidates with relevant experience may also be considered. Strong communication skills and a proactive approach to problem-solving are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $16.50 per hour

Benefits:

• California Paid Sick Leave
• Discounts on Sacramento Kings merchandise
• Free parking

Working Hours: Up to 25 hours per week, including some nights and weekends

ASSUMPTION: The salary range for this internship is competitive with industry standards for part-time, entry-level marketing positions. Benefits are designed to provide additional value to the intern's experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Sacramento Kings are a professional basketball team in the National Basketball Association (NBA), operating in the sports and entertainment industry

Company Size: The Sacramento Kings organization has 1,001-5,000 employees, providing a large and diverse work environment for interns

Founded: The Sacramento Kings were founded in 1985 and have since become an integral part of the Sacramento community

Company Description:

• The Sacramento Kings are committed to profoundly impacting the Sacramento region on- and off-the-court
• The organization is recognized for its innovative approach to sports and entertainment, with Golden 1 Center being the world's most technologically advanced and sustainable arena
• The Kings are dedicated to driving economic growth and revitalization in downtown Sacramento

Company Specialties:

• Professional basketball team in the NBA
• Sports and entertainment events
• Community engagement and development

Company Website: http://www.Kings.com

ASSUMPTION: The Sacramento Kings organization offers a dynamic and engaging work environment for interns, with a strong focus on innovation, community impact, and sustainability.

📊 Role Analysis

Career Level: This internship is designed for entry-level candidates with little to no professional experience in marketing

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager and collaborate with various departments within the organization

Work Arrangement: This is an on-site, part-time internship with a flexible schedule, allowing for up to 25 hours of work per week

Growth Opportunities:

• Gain practical experience in marketing within the sports and entertainment industry
• Develop professional skills and build a strong portfolio of work
• Network with industry professionals and potential employers
• Potential for full-time employment after the internship, depending on performance and organizational needs

ASSUMPTION: This internship offers a unique opportunity for candidates to gain valuable experience in marketing and make a meaningful impact on the organization's success.

🌍 Location & Work Environment

Office Type: The Sacramento Kings' office is located in downtown Sacramento, providing a vibrant and urban work environment

Office Location(s): 500 David J Stern Walk, Sacramento, CA 95814, US

Geographic Context:

• Sacramento is the capital city of California and the sixth-largest city in the state
• The city is known for its rich history, diverse culture, and growing economy
• Sacramento is home to numerous parks, museums, and entertainment venues, providing ample opportunities for interns to explore the city during their free time

Work Schedule: The Marketing Intern will work up to 25 hours per week, including some nights and weekends, to accommodate the organization's events and marketing campaigns

ASSUMPTION: The downtown Sacramento office provides an engaging and dynamic work environment for interns, with easy access to various amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Participate in an initial phone or video screening to assess qualifications and fit
• Complete a skills assessment or project to demonstrate relevant abilities
• Attend an in-person or virtual interview with the Marketing Manager and other team members

Key Assessment Areas:

• Communication and writing skills
• Problem-solving and critical thinking
• Creativity and innovation
• Adaptability and time management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your passion for the sports and entertainment industry and the Sacramento Kings organization
• Prepare examples of your work that showcase your marketing and communication skills

ATS Keywords: Marketing, Intern, Part-Time, Sports, Entertainment, Sacramento Kings, Business, Communications, Detail-Oriented, Multi-Tasking, Creative Thinking, Writing, Proofing, Microsoft Word, Excel, PowerPoint, Outlook, Project Management, Organizational Skills, Time Management, Passion for Sports

ASSUMPTION: The application process for this internship is designed to assess candidates' qualifications and cultural fit with the Sacramento Kings organization. Successful applicants will demonstrate strong communication skills, a proactive approach to problem-solving, and a passion for the sports and entertainment industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Project management software (e.g., Asana, Trello, or Microsoft Project)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The Marketing Intern will be expected to use various tools and technologies to effectively execute marketing campaigns and manage projects. Familiarity with these tools is preferred, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Community impact
• Sustainability
• Excellence
• Fun

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Creative and forward-thinking
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you share the Sacramento Kings' commitment to innovation and community impact?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: The Sacramento Kings organization values candidates who align with their commitment to innovation, community impact, and sustainability. Successful interns will be adaptable, collaborative, and results-driven, with a passion for the sports and entertainment industry.

⚠️ Potential Challenges

• Balancing multiple responsibilities and projects simultaneously
• Meeting strict deadlines and working under pressure
• Adapting to a fast-paced work environment with changing priorities
• Navigating a large organization and building relationships with various departments

ASSUMPTION: This internship may present challenges related to time management, adaptability, and navigating a large organization. Successful interns will be proactive, organized, and able to prioritize their workload effectively.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role offers the opportunity to work within the sports and entertainment industry and gain experience in event marketing and fan engagement
• This internship provides a well-rounded learning experience, with exposure to various marketing channels and campaigns
• Compared to other entry-level marketing roles, this internship offers a unique opportunity to work for a professional sports team and contribute to the organization's success

ASSUMPTION: This marketing internship offers a unique and valuable experience for candidates interested in the sports and entertainment industry. While there may be similarities to other marketing internships, the opportunity to work for a professional sports team sets this role apart.

📝 Sample Projects

• Develop and execute a targeted social media campaign to promote an upcoming event
• Create and distribute an email marketing campaign to drive ticket sales for a specific game
• Assist in the planning and execution of a community event or activation to engage fans and promote the Sacramento Kings brand

ASSUMPTION: These sample projects are designed to provide interns with hands-on experience in various aspects of marketing within the sports and entertainment industry. Successful interns will demonstrate strong communication skills, creativity, and the ability to work collaboratively with team members.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my work contribute to the team's overall goals?
• How does this internship fit into the organization's long-term marketing strategy, and what opportunities are there for growth and development?
• What is the team's approach to collaboration and communication, and how can I best support their efforts?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
• How does the Sacramento Kings organization support the professional development and growth of its interns?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization's culture. Asking thoughtful questions demonstrates a candidate's interest in and preparation for the internship.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare examples of your work that showcase your marketing and communication skills
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.