Performance Marketing Intern

📌 Core Information

🔹 Job Title: Performance Marketing Intern

🔹 Company: Yogabar

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Entry-Level (0-1 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Running digital marketing campaigns on e-commerce portals
• Analyzing campaign performance and implementing improvements
• Monitoring and reporting on competitor activity and trends
• Working in a fast-paced, cross-functional team environment

ASSUMPTION: This role is ideal for a recent graduate or early-career professional looking to gain practical experience in digital marketing and performance analysis.

📋 Key Responsibilities

✅ Run digital marketing campaigns on e-commerce portals

✅ Conduct ongoing analysis of campaign performance, identifying areas for improvement and implementing changes to increase performance

✅ Monitor and report on competitor activity and trends

✅ Collaborate with cross-functional teams to deliver valuable results

ASSUMPTION: The intern will be expected to work independently and take ownership of their tasks while also being able to collaborate effectively with team members.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 0-1 years of experience in digital marketing

Required Skills:

• Proficient in Excel
• Strong analytical skills
• Excellent communication skills
• Ability to deliver valuable results in a fast-paced team environment

Preferred Skills:

• Experience with digital marketing tools and platforms
• Familiarity with the Indian e-commerce landscape

ASSUMPTION: While not explicitly stated, having some familiarity with digital marketing tools and the Indian e-commerce landscape could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 30,000 per month (Estimated, based on industry standards for entry-level marketing interns in Bangalore)

Benefits:

• Free Yummy Food

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing interns in Bangalore. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (specifically, packaged food)

Company Size: 51-200 employees (Mid-sized)

Founded: 2015

Company Description:

• Yogabar is a Bangalore-based health-food brand on a mission to make India eat healthier
• They focus on honest food labels and balanced nutrition, using clean ingredients
• Yogabar has grown exponentially since its founding in 2015 and is now one of the most recognized health-food brands in the country

Company Specialties:

• Healthy packaged food
• Honest food labels
• Balanced nutrition

Company Website: http://www.yogabars.in

ASSUMPTION: Yogabar's focus on health and wellness sets it apart in the packaged food industry, and applicants should be passionate about these aspects to thrive in the company's culture.

📊 Role Analysis

Career Level: Entry-Level (Intern)

Reporting Structure: The intern will report directly to the marketing team

Work Arrangement: On-site, full-time (40 hours/week)

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to work on various aspects of digital marketing
• Exposure to a fast-paced, mission-driven work environment

ASSUMPTION: While not explicitly stated, there may be opportunities for the intern to grow within the company after successfully completing the internship.

🌍 Location & Work Environment

Office Type: On-site (Bangalore office)

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India
• The city is known for its vibrant tech industry and cosmopolitan culture
• Yogabar's office is located in one of Bangalore's major business districts

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work schedule may be flexible, depending on the team's needs and the intern's availability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the marketing team
• Final decision and offer

Key Assessment Areas:

• Analytical skills
• Communication skills
• Cultural fit
• Problem-solving abilities

Application Tips:

• Highlight relevant coursework, projects, or extracurricular activities that demonstrate your analytical and communication skills
• Tailor your resume and cover letter to emphasize your interest in digital marketing and Yogabar's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving abilities and cultural fit

ATS Keywords: Digital Marketing, Campaign Performance, Competitor Analysis, Excel, Analytical Skills, Communication Skills, Team Collaboration

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords from the job description to increase their chances of passing through Applicant Tracking Systems (ATS).

🛠️ Tools & Technologies

• Microsoft Excel
• Google Analytics (likely)
• Social media platforms (likely)
• E-commerce platforms (e.g., Amazon, Flipkart, BigBasket)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the intern's assigned projects.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Innovation
• Growth

Work Style:

• Aggressive and fast-paced
• Mission-oriented
• Collaborative

Self-Assessment Questions:

• Do you thrive in fast-paced, mission-driven environments?
• Are you comfortable working in a cross-functional team and collaborating with others?
• Do you share Yogabar's passion for making India eat healthier?

ASSUMPTION: Applicants should assess their fit with Yogabar's values and work style to ensure they will be a good cultural fit for the company.

⚠️ Potential Challenges

• Working in a fast-paced environment may be challenging for those who prefer a slower pace
• Applicants may need to adapt to Yogabar's unique culture and mission-driven focus
• Competitor analysis may require working with large datasets and performing complex analyses
• Applicants may need to commute to Yogabar's Bangalore office, depending on their location

ASSUMPTION: Applicants should consider these potential challenges and ensure they are comfortable with the demands of the role before applying.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role focuses specifically on digital marketing and performance analysis
• Yogabar's focus on health and wellness sets it apart from other packaged food companies
• This internship offers the opportunity to work in a fast-paced, mission-driven environment and gain practical experience in digital marketing

ASSUMPTION: Applicants should consider how this role differs from other marketing internships and whether the focus on digital marketing and performance analysis aligns with their interests and career goals.

📝 Sample Projects

• Analyzing the performance of a digital marketing campaign on an e-commerce platform
• Conducting a competitive analysis of other health-food brands in the Indian market
• Developing and implementing a strategy to improve the performance of a digital marketing campaign

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for during their internship. The actual projects assigned may vary depending on the team's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Applicants should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your analytical and communication skills, as well as your interest in digital marketing and Yogabar's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving abilities and cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.