M

Performance Marketing Intern (Summer 2025)

Motorola Solutions
Full-time
On-site
Vancouver, British Columbia, Canada

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Intern (Summer 2025)

πŸ”Ή Company: Motorola Solutions

πŸ”Ή Location: Vancouver, British Columbia, Canada

πŸ”Ή Job Type: Internship

πŸ”Ή Category: 🎯 Performance Marketing, πŸ‘” Marketing Internships & Entry-Level


πŸ“Œ Essential Job Details

πŸš€ Job Overview

This Performance Marketing Intern role offers an opportunity to join Motorola Solutions' in-house growth team for Summer 2025. You'll be developing and deploying multi-channel marketing campaigns with a focus on North American and English-speaking markets, gaining hands-on experience across paid media platforms, website CMS, marketing CRM, SEO analytics, and reporting tools.

ASSUMPTION: This is a structured internship program specifically designed for Summer 2025 based on the job title information. The role appears to be a meaningful opportunity with substantial responsibilities rather than administrative work, as evidenced by the comprehensive task list.


πŸ“‹ Key Responsibilities

  • βœ… Support performance marketing activities across Paid Media channels for US & Canada in English
  • βœ… Assist with setup, monitoring, and optimization of paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
  • βœ… Collaborate on multi-channel strategy across Paid Search, Display, Remarketing, and Meta
  • βœ… Work with the NA Performance Marketing Manager and sales team on audience targeting strategies
  • βœ… Support SEO initiatives including metadata optimization and keyword research
  • βœ… Help track and build automated reports for key performance indicators
  • βœ… Ensure consistent messaging across all marketing channels
  • βœ… Collaborate with creative team on campaign asset development (banners, videos)
  • βœ… Analyze data using Google Analytics and Google Tag Manager (GA4 preferred)
  • βœ… Research user behavior through heatmap tools like Hotjar or Mouseflow
  • βœ… Research industry trends and competitor strategies
  • βœ… Use project management tools like Jira for collaboration
  • βœ… Develop landing pages, workflows, forms, and email campaigns using HubSpot or similar CRMs
  • βœ… Conduct basic SEO tasks with tools like Google Search Console, Ahrefs, Screaming Frog, or SEMRush

🎯 Required Qualifications

Education: Currently pursuing a Bachelor's or Master's degree with graduation date during or after December 2025, preferably in Marketing, Business, Analytics, or related field

Experience: No specific prior experience required, though familiarity with digital marketing tools is preferred

Skills:

  • Basic understanding of digital marketing concepts (PPC, SEO, display advertising)
  • Familiarity with tools like Google Ads, Facebook Business Manager, or Google Analytics (preferred)
  • Proficiency in Microsoft Excel or Google Sheets (PivotTables, VLOOKUPs, etc.)
  • Strong analytical and problem-solving skills with attention to detail
  • Excellent communication and teamwork abilities

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As this is an internship position, it likely offers competitive compensation for the Vancouver market, though specific details are not provided. Marketing internships in Vancouver typically offer hourly rates rather than annual salaries, and may include benefits like flexible scheduling and mentorship opportunities.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Motorola Solutions is a global leader in mission-critical communications, AI-powered video security, and command center solutions for public safety and enterprise security markets.

Company Size: Large enterprise with global operations

Company Stage: Established industry leader

ASSUMPTION: The company size and stage are inferred from Motorola Solutions' well-established market position in safety and security technologies. While not explicitly stated, the company description indicates a mature enterprise with global reach.


πŸ“Š Role Analysis

Career Level: Entry-level internship for students

Reporting Structure: Likely reports to the NA Performance Marketing Manager

Team Size/Composition: Not specified

Growth Opportunities: Exposure to multiple marketing channels and tools provides valuable experience for future marketing roles

ASSUMPTION: The reporting structure is inferred from the job description mentioning work with the "NA Performance Marketing Manager." This internship appears designed to provide comprehensive marketing experience across various channels and tools, suggesting it could serve as a pathway to future full-time opportunities in digital marketing.


🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Vancouver is a major tech hub in Canada with a growing marketing sector and high quality of life, though with a high cost of living.

Work Schedule: Not specified, likely full-time summer internship

Regional Considerations: Vancouver offers a diverse, multicultural environment with strong connections to both US and Asian markets.

ASSUMPTION: The work arrangement (remote, hybrid, or in-office) is not specified in the posting. Given this is an internship role involving collaboration with multiple teams, it may have an in-office component, but this should be confirmed during the application process.


πŸ’Ό Interview & Application Insights

Typical Process: Marketing internship interviews often include initial screening, portfolio/case study review, and team interviews focusing on both technical knowledge and cultural fit.

Key Assessment Areas: Understanding of marketing fundamentals, analytical thinking, tool familiarity, communication skills, and ability to work in teams.

Application Tips: Highlight any experience with the mentioned marketing tools, emphasize analytical skills, and showcase any relevant marketing projects or coursework.

ATS Keywords: performance marketing, paid media, Google Ads, Facebook Ads, LinkedIn Ads, SEO, Google Analytics, GA4, CRM, HubSpot, digital marketing, analytics

ASSUMPTION: These insights are based on industry standards for marketing internship hiring processes. The exact interview process at Motorola Solutions may vary.


πŸ› οΈ Tools & Technologies

  • Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads, Meta
  • Analytics Tools: Google Analytics (especially GA4), Google Tag Manager
  • User Research: Hotjar, Mouseflow
  • SEO Tools: Google Search Console, Ahrefs, Screaming Frog, SEMRush
  • CRM Systems: HubSpot
  • Project Management: Jira
  • Data Analysis: Microsoft Excel, Google Sheets

ASSUMPTION: The tools listed are explicitly mentioned in the job description. The intern may encounter additional marketing and analytics tools common in enterprise environments.


πŸ‘” Cultural Fit Considerations

Company Values: Motorola Solutions emphasizes purpose-driven work focused on safety and security, with their mission of "helping people be their best in the moments that matter" and "solving for safer."

Work Style: Collaborative environment that appears to value cross-functional teamwork, with emphasis on connecting people and supporting critical communications.

Self-Assessment: Consider if you're motivated by work that impacts public safety and security. Are you comfortable working in a structured enterprise environment while being detail-oriented and analytical?

ASSUMPTION: The cultural values are directly stated in the company overview section. The work style is inferred from the collaborative nature of the role responsibilities, which emphasize working with various teams.


⚠️ Potential Challenges

The role encompasses a broad range of marketing activities and tools, which may require quick learning and adaptability. As an in-house marketing team without agency support, interns may need to be self-directed and resourceful. The bilingual job posting (English/French) suggests possible communication in multiple languages, though English appears to be the primary focus for this role.

ASSUMPTION: These challenges are inferred from the comprehensive responsibilities list and the mention that "all performance marketing is handled in-house, without any agency support," suggesting a potentially fast-paced environment requiring adaptability.


πŸ“ˆ Similar Roles Comparison

This Performance Marketing Intern role offers broader exposure than many entry-level marketing positions, which often focus on a single channel (e.g., just social media or only SEO). Unlike purely creative marketing internships, this position has a strong analytical component. Compared to general marketing internships, this role specifically focuses on performance and measurement-driven marketing tactics, providing valuable technical skills highly sought after in the industry.

ASSUMPTION: This comparison is based on standard industry patterns for marketing internships and the comprehensive nature of the responsibilities listed.


πŸ“ Sample Projects

  • Analyzing performance data from Google Ads campaigns to identify optimization opportunities
  • Creating automated reporting dashboards to track cross-channel marketing KPIs
  • Conducting keyword research to improve SEO strategy for specific product pages
  • Developing A/B testing scenarios for landing pages to improve conversion rates
  • Collaborating on multi-channel campaign launches with consistent messaging across platforms

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and represent typical work an intern might contribute to in this role.


❓ Key Questions to Ask During Interview

  1. What specific marketing initiatives or campaigns would I be supporting during the Summer 2025 internship?
  2. How is performance measured for this internship role, and what would success look like?
  3. What is the typical day-to-day balance between strategic planning and hands-on execution?
  4. How does the marketing team collaborate with other departments, particularly sales and product teams?
  5. What learning and mentorship opportunities are available for interns?
  6. Could you describe the team structure I would be joining and the potential for longer-term opportunities?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Update your resume with relevant coursework, projects, and any experience with the mentioned marketing tools and platforms. Include key terms like "performance marketing," "digital analytics," and specific tool names.
  2. Prepare a portfolio showcasing any relevant marketing projects, even if they were academic or personal projects.
  3. Research Motorola Solutions thoroughly, particularly their safety and security solutions, to understand the context of their marketing needs.
  4. Network with current or former Motorola Solutions interns or employees on LinkedIn to gain insights about the culture and application process.
  5. Prepare for technical questions about digital marketing concepts, analytics, and basic data analysis.
  6. Apply early for this Summer 2025 position, as competitive internships often fill roles well in advance.