📌 Core Information
🔹 Job Title: Performance Marketing Intern [Summer 2025 Intake]
🔹 Company: Klook
🔹 Location: Singapore
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as a trusted advisor on the Gen Z/Alpha audience, influencing marketing strategies.
- Assisting in media planning and execution for campaigns across paid display and social media.
- Using data analytics to identify trends and provide actionable recommendations for optimization.
- Designing and implementing creative performance marketing campaigns.
- Conducting competitive analysis across web and app platforms to inform strategy.
ASSUMPTION: This internship is designed to provide hands-on experience in performance marketing, with a focus on understanding and engaging the Gen Z/Alpha audience.
📋 Key Responsibilities
✅ Assist in media planning and execution for campaigns across paid display and social media platforms.
✅ Use data analytics to identify trends and provide actionable recommendations for optimization.
✅ Design and implement creative performance marketing campaigns, potentially involving generative AI tools.
✅ Conduct competitive analysis across web and app platforms to inform strategy.
ASSUMPTION: The role requires a balance of analytical thinking and creative problem-solving to drive effective marketing campaigns.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, or a related field.
Experience: Minimum 3 months full-time availability preferred.
Required Skills:
- Basic proficiency with data analysis tools (Gsheet/GAnalytics/Excel).
- Creativity and expertise in video content creation (a plus).
Preferred Skills:
- Familiarity with social media platforms (Facebook, Instagram, TikTok).
- Knowledge of performance marketing metrics and KPIs.
ASSUMPTION: While specific industry experience is not required, a strong foundation in data analysis and creativity is essential for success in this role.
💰 Compensation & Benefits
Salary Range: SGD 3,000 - 4,000 per month (Estimated, based on industry standards for entry-level marketing internships in Singapore)
Benefits:
- Gain valuable work experience in a dynamic and growing travel tech company.
- Opportunity to work with a diverse, international team.
- Potential for full-time employment after the internship, based on performance.
Working Hours: Full-time (40 hours/week), with flexible hours based on team needs.
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing internships in Singapore. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements. Klook is a leading travel and experiences platform, curating joyful experiences for users around the world.
Company Size: 1,001-5,000 employees. As a mid-sized company, Klook offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2014. Klook was founded by three avid travelers, Ethan Lin, Eric Gnock Fah, and Bernie Xiong, with a mission to bring the world closer together through experiences.
Company Description:
- Klook is Asia's leading travel and experiences platform, offering a world of joy through attractions, tours, local transportation, and stays.
- The company curates over half a million activities in over 2,700 destinations worldwide.
- Klook's international community of employees, based in 30+ locations, is guided by six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One.
Company Specialties:
- ecommerce
- travel tech
- local experiences
- technology
- marketing
- business development
- software engineering
Company Website: http://www.klook.com
ASSUMPTION: Klook's focus on customer experience, innovation, and collaboration makes it an attractive workplace for marketing professionals seeking to grow in the travel tech industry.
📊 Role Analysis
Career Level: Entry-level (Intern). This role is designed to provide hands-on experience and skill development in performance marketing.
Reporting Structure: The intern will report directly to the Performance Marketing team and work closely with other departments as needed.
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Gain practical experience in performance marketing and data analysis.
- Work with a diverse, international team to develop cross-cultural communication skills.
- Potential for full-time employment after the internship, based on performance.
ASSUMPTION: This internship offers a unique opportunity for individuals seeking to gain experience in the fast-paced and dynamic travel tech industry.
🌍 Location & Work Environment
Office Type: Klook's Singapore office is located in a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 71 Robinson Road, #06-03, Singapore 068895
Geographic Context:
- Singapore is a multicultural hub with a thriving travel and tech industry.
- The office is conveniently located in the Central Business District, with easy access to public transportation and amenities.
- The city-state offers a vibrant lifestyle with numerous attractions, dining options, and entertainment venues.
Work Schedule: Full-time (40 hours/week), with flexible hours based on team needs.
ASSUMPTION: Klook's Singapore office provides an engaging and collaborative work environment that supports the growth and development of its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Klook careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and team members to discuss the role and company culture.
- Background check and reference verification for selected candidates.
Key Assessment Areas:
- Data analysis skills and problem-solving abilities.
- Creativity and innovation in marketing campaign ideas.
- Communication skills and cultural awareness.
- Alignment with Klook's core values and company mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the Gen Z/Alpha audience and their preferences in your application materials.
- Prepare examples of your creative work, such as video content or marketing campaigns, to showcase your skills during the interview.
ATS Keywords: Performance Marketing, Data Analysis, Social Media Marketing, Gen Z/Alpha, Creative Campaigns, Competitive Analysis
ASSUMPTION: Klook's application process is designed to evaluate candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Data analysis tools: Gsheet/GAnalytics/Excel
- Social media platforms: Facebook, Instagram, TikTok
- Potentially generative AI tools for creative campaign development
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you demonstrate Klook's value of 'Customer First' in your approach to marketing campaigns?
- Can you provide an example of a time when you pushed boundaries or took a creative approach to a marketing challenge?
- How do you stay up-to-date with the latest trends and preferences of the Gen Z/Alpha audience?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Klook's core values and work style during the interview process.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the travel tech industry may require adaptability and quick decision-making.
- Working with a diverse, international team may present cultural challenges that require effective communication and collaboration skills.
- The role may involve working with large datasets and complex analytics tools, which can be challenging for those without prior experience.
- The competitive nature of the travel and experiences market may require continuous innovation and adaptation to maintain a competitive edge.
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on the Gen Z/Alpha audience and the use of data analytics to inform strategy.
- Klook's unique position as a leading travel and experiences platform offers interns the opportunity to work on a wide range of marketing campaigns and gain exposure to various aspects of the business.
- Compared to other entry-level marketing roles, this internship offers a high degree of responsibility and autonomy, with the potential for significant impact on Klook's marketing efforts.
ASSUMPTION: Candidates should research similar roles and compare the opportunities and challenges they present to better understand the unique aspects of this internship.
📝 Sample Projects
- Developing a targeted social media campaign to engage the Gen Z/Alpha audience and drive bookings for a specific destination or activity.
- Conducting a competitive analysis of rival travel and experiences platforms to identify gaps and opportunities in the market.
- Creating a data-driven report on the performance of Klook's marketing campaigns, with actionable recommendations for optimization.
ASSUMPTION: These sample projects are designed to provide interns with hands-on experience in key aspects of the performance marketing role and demonstrate the impact they can have on Klook's business.
❓ Key Questions to Ask During Interview
- How does Klook approach engaging the Gen Z/Alpha audience, and how can I contribute to these efforts as an intern?
- What are the most significant challenges facing the Performance Marketing team, and how can I help address them during my internship?
- How does Klook support the professional development and growth of its interns, and what opportunities are available for full-time employment after the internship?
- Can you describe a typical day or week in the life of a Performance Marketing intern at Klook?
- How does Klook foster a culture of innovation and creativity, and how can I contribute to this as an intern?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest in and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your creative work, such as video content or marketing campaigns, to showcase your skills during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
