Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Kogan.com

🔹 Location: South Melbourne, Victoria

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Setting up, managing, and optimizing performance media campaigns across paid search, paid social, affiliate marketing, and other performance-driven channels.
• Defining and executing the overall paid media strategy, ensuring alignment with business goals.
• Analyzing campaign performance data, generating actionable insights, and implementing optimizations to maximize customer acquisition, revenue growth, and return on investment (ROI).
• Managing hands-on execution across key platforms including Google Ads, Microsoft Ads, Meta, and emerging channels.
• Delivering regular performance reports to senior leadership, including strategic recommendations grounded in data.
• Overseeing the performance marketing budget with a focus on cost efficiency and profit maximisation.
• Providing leadership and mentorship to a growing Performance Marketing team.
• Collaborating cross-functionally with internal teams to align campaigns with business initiatives and promotional calendars.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and team leadership.

📋 Key Responsibilities

✅ Personally setting up, managing, and continuously optimising performance media campaigns across paid search, paid social, affiliate marketing, and other performance-driven channels.

✅ Defining and executing the overall paid media strategy, ensuring alignment with business goals.

✅ Analysing campaign performance data, generating actionable insights, and implementing optimisations to maximise customer acquisition, revenue growth, and return on investment (ROI).

✅ Managing hands-on execution across key platforms including Google Ads, Microsoft Ads, Meta, and emerging channels.

✅ Delivering regular performance reports to senior leadership, including strategic recommendations grounded in data.

✅ Overseeing the performance marketing budget with a focus on cost efficiency and profit maximisation.

✅ Running various tests across creative, copy, targeting, bidding strategies, and landing pages to inform optimisation efforts.

✅ Using tools such as Google Analytics, Tableau, and other data platforms to measure performance and inform ongoing strategy.

✅ Providing leadership and mentorship to a growing Performance Marketing team, while also being directly responsible for campaign delivery and performance.

✅ Collaborating cross-functionally with internal teams to align campaigns with business initiatives and promotional calendars.

✅ Exploring and testing new platforms, channels, and ad formats to unlock additional growth opportunities.

✅ Staying abreast of digital marketing trends, platform updates, and industry innovations to maintain a competitive advantage.

✅ Working closely with Engineering and Marketing teams to support campaign delivery and ensure operational excellence.

✅ Implementing and refining tools and processes to streamline campaign management and scale paid media activities.

✅ Cultivating strong relationships with advertising partners to stay ahead of platform developments and leverage new opportunities.

✅ Establishing and enforcing best practice processes for campaign execution, tracking, and performance measurement.

ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills to balance multiple campaigns and deadlines.

🎯 Required Qualifications

Education: Degree qualified in Marketing, Business, Communications, or a related field.

Experience: 5-10 years of experience in setting up and managing performance marketing campaigns from end to end, across paid search, paid social, and affiliate channels—ideally within a Retail or eCommerce environment.

Required Skills:

• Expertise in performance marketing, with a strong grasp of customer behaviour, acquisition strategies, and conversion optimisation.
• Highly analytical and results-driven, with the ability to interpret complex data and translate it into actionable insights.
• Proficient in tools such as Google Analytics, Tableau, and Excel (including pivot tables, VLOOKUPs, and data modelling).
• Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
• Adept at managing marketing budgets and forecasting ROI across channels.
• Excellent communication skills, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
• Proactive team leader with experience mentoring others while also being hands-on in delivery.
• Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.

Preferred Skills:

• Experience working with Google Ads, Microsoft Ads, and Meta platforms.
• Familiarity with emerging channels and ad formats.
• Strong understanding of the Australian eCommerce market and consumer behaviour.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and a strong analytical mindset are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Lead role in Australia, with 5-10 years of experience, the estimated salary range is AU$120,000 - AU$160,000 per annum.

Benefits:

• Complimentary Kogan First Membership
• Team exclusive discounts
• Health & Wellness program
• Learning & Development opportunities
• Lunch & Learns and Hackathons
• Team member referral program
• Company and team events and celebrations
• Community engagement (volunteering) opportunities
• Extensive career development opportunities

Working Hours: Full-time position, with standard business hours Monday to Friday. Flexibility may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Kogan.com operates in the Retail industry, specifically focusing on eCommerce and consumer electronics. The company is a pioneer in the Australian eCommerce market, known for its innovative approach to supply chain management and affordable pricing.

Company Size: Kogan.com has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Kogan.com was founded in 2006, with its headquarters in South Melbourne, Victoria.

Company Description:

• Kogan.com is a leading Australian pure-play online retail website, with hundreds of thousands of visitors each day and a customer base of millions of Aussie and New Zealand shoppers.
• The company's success is built on technology and digital efficiency, making the most in-demand products and services more affordable and accessible for all.
• Kogan.com loves being pushed outside its comfort zone and being challenged to continuously deliver the best value to its customers, setting it apart from the rest.

Company Specialties:

• Retail
• Consumer Electronics
• Technology
• eCommerce
• Digital Marketing
• Sports & Outdoors
• Gadgets
• Tools & Automotive
• Fashion & Accessories
• Home & Garden
• Telecommunications
• Travel
• Health & Beauty

Company Website: www.kogan.com

ASSUMPTION: Kogan.com's focus on innovation and continuous improvement creates an environment where employees can grow and make a significant impact.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and leadership in performance marketing.

Reporting Structure: The Performance Marketing Lead reports directly to the Chief Marketing Officer and is responsible for managing a growing Performance Marketing team.

Work Arrangement: This is an on-site role, with the expectation of working from the company's headquarters in South Melbourne, Victoria. However, flexibility may be available for the right candidate.

Growth Opportunities:

• As Kogan.com continues to grow and expand its offerings, there will be opportunities for the Performance Marketing Lead to take on additional responsibilities and advance their career within the company.
• The role's focus on mentorship and team leadership provides opportunities for professional development and growth.
• The dynamic and fast-paced nature of the eCommerce industry presents continuous learning and development opportunities.

ASSUMPTION: The Performance Marketing Lead role offers a unique opportunity to drive business growth and make a significant impact in a fast-growing eCommerce company.

🌍 Location & Work Environment

Office Type: Kogan.com's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 139 Gladstone Street, South Melbourne, VIC 3205, AU

Geographic Context:

• South Melbourne is a vibrant, multicultural suburb of Melbourne, offering a mix of residential, commercial, and retail spaces.
• The area is well-connected by public transportation, with easy access to the city center and other parts of Melbourne.
• South Melbourne is known for its diverse food scene, with a wide range of restaurants, cafes, and bars.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the role may require flexibility to accommodate campaign deadlines and other business needs.

ASSUMPTION: The modern and collaborative work environment at Kogan.com's headquarters is designed to support the success of the Performance Marketing team and the broader organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Kogan.com careers portal.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the Chief Marketing Officer and other key stakeholders to discuss the role, responsibilities, and career growth opportunities.
• Skills assessment, including data analysis and campaign strategy exercises.
• Final interview and offer extension.

Key Assessment Areas:

• Data analysis and interpretation skills.
• Campaign strategy and execution expertise.
• Leadership and team management capabilities.
• Cultural fit and alignment with Kogan.com's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Australian eCommerce market and Kogan.com's unique value proposition.
• Prepare for the skills assessment by brushing up on your data analysis and campaign strategy skills.
• Research Kogan.com's company culture and values to ensure a strong cultural fit.

ATS Keywords: Performance Marketing, Paid Media, Campaign Management, Data Analysis, Google Ads, Microsoft Ads, Meta, Budget Management, Team Leadership, Digital Marketing, Customer Acquisition, Conversion Optimization, Analytics, Strategic Thinking, Mentorship, Innovation

ASSUMPTION: The interview process for the Performance Marketing Lead role at Kogan.com is designed to assess both technical skills and cultural fit, with a strong focus on data-driven decision making and leadership capabilities.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Meta (Facebook Ads Manager)
• Google Analytics
• Tableau
• Excel (including pivot tables, VLOOKUPs, and data modelling)
• Emerging channels and ad formats

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Kogan.com values continuous improvement and pushing the boundaries of what's possible.
• Customer Focus: The company prioritizes understanding and meeting the needs of its customers, ensuring they receive the best possible shopping experience.
• Collaboration: Kogan.com fosters a collaborative work environment, where teams work together to achieve common goals.

Work Style:

• Data-driven: Kogan.com makes decisions based on data and analytics, with a strong focus on continuous improvement and optimization.
• Fast-paced: The eCommerce industry is dynamic and fast-changing, requiring employees to be adaptable and responsive to new opportunities and challenges.
• Hands-on: The Performance Marketing Lead role requires a hands-on approach to campaign management and execution, with a strong focus on personal involvement in day-to-day activities.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and innovations in digital marketing, particularly in the Australian eCommerce market?
• Can you provide an example of a time when you had to adapt to a significant change in the market or your role, and how did you approach it?
• How do you balance strategic thinking with hands-on execution, and can you provide an example of a time when you had to prioritize one over the other?

ASSUMPTION: A strong cultural fit with Kogan.com's values and work style is essential for success in the Performance Marketing Lead role, as the company prioritizes a collaborative and innovative work environment.

⚠️ Potential Challenges

• The fast-paced nature of the eCommerce industry can be challenging, requiring employees to be adaptable and responsive to new opportunities and challenges.
• The role involves managing a growing team, which can present unique challenges in terms of leadership, mentorship, and team dynamics.
• The on-site work arrangement may require flexibility to accommodate campaign deadlines and other business needs.
• The competitive nature of the Australian eCommerce market can present challenges in terms of customer acquisition, retention, and market share.

ASSUMPTION: The Performance Marketing Lead role at Kogan.com presents a unique set of challenges and opportunities, requiring a strong and adaptable leader to drive business growth and make a significant impact.

📈 Similar Roles Comparison

• Compared to other Performance Marketing roles in the Retail or eCommerce industry, this role places a greater emphasis on hands-on campaign management and execution, in addition to strategic leadership and team management.
• The Australian eCommerce market is highly competitive, with a focus on affordability and value for money, which can present unique challenges and opportunities for customer acquisition and retention strategies.
• Career progression in this role may involve moving into a more senior leadership position within Kogan.com or transitioning into a related field, such as eCommerce management or digital marketing strategy.

ASSUMPTION: The Performance Marketing Lead role at Kogan.com offers a unique blend of strategic leadership and hands-on campaign management, with a strong focus on data-driven decision making and continuous improvement.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy to drive customer acquisition and revenue growth for a new product category.
• Optimizing campaign performance across multiple channels, including paid search, paid social, and affiliate marketing, to maximize ROI and minimize cost per acquisition.
• Collaborating with cross-functional teams to align campaigns with business initiatives and promotional calendars, ensuring optimal resource allocation and maximum impact.

ASSUMPTION: The Performance Marketing Lead role at Kogan.com involves a wide range of projects and initiatives, requiring a strong and adaptable leader to drive business growth and make a significant impact.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Performance Marketing team and how this role fits into the broader organizational structure?
• How does Kogan.com support the professional development and growth of its employees, particularly in the Performance Marketing team?
• Can you provide an example of a time when Kogan.com had to pivot its strategy or approach due to market changes, and how was that process managed?
• How does Kogan.com measure the success of its Performance Marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the Performance Marketing team currently, and how can this role help address them?

ASSUMPTION: Asking insightful and well-researched questions during the interview process demonstrates your interest in the role and your understanding of Kogan.com's business and industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kogan.com Careers portal, uploading your resume and a tailored cover letter outlining your interest in the position and how you think you can help grow the Kogan business.
• Prepare for the skills assessment by brushing up on your data analysis and campaign strategy skills, and familiarizing yourself with the tools and technologies listed in the job description.
• Research Kogan.com's company culture and values to ensure a strong cultural fit, and prepare thoughtful questions to ask during the interview process.
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.