📌 Core Information
🔹 Job Title: Performance Marketing Lead
🔹 Company: Leverate
🔹 Location: Bnei Brak, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on leadership in planning, building, and executing multi-channel B2B lead generation campaigns
- Optimization of performance marketing KPIs using AI tools for efficiency and improved results
- Collaboration with sales teams to align marketing activities with business priorities
- Mentoring and leading a lean marketing team while actively contributing to day-to-day execution
- Analysis of data to identify trends, improve funnel metrics, and uncover growth opportunities
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Personally plan, build, and execute multi-channel B2B lead generation campaigns (SEO, paid, social, direct)
✅ Use AI tools to boost campaign efficiency, content production, and analytics
✅ Take full ownership of performance marketing KPIs and continuously optimize for results
✅ Develop and manage digital and offline marketing strategies with clear ROI goals
✅ Align marketing activities with sales targets and business priorities
✅ Lead and mentor a lean marketing team while actively contributing to day-to-day execution
✅ Analyze data to identify trends, improve funnel metrics, and uncover growth opportunities
✅ Maintain brand consistency while adapting to market dynamics
ASSUMPTION: This role requires a strong understanding of various marketing channels, AI tools, and data analysis to drive successful campaigns and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in hands-on marketing leadership roles in B2B companies, with a strong focus on performance marketing
Required Skills:
- Deep expertise in performance marketing: paid acquisition (Google Ads, Meta), tracking, reporting, and A/B testing
- Strong grasp of SEO, content marketing, and conversion optimization
- Experience using AI tools across campaign workflows (e.g., content, audience targeting, analytics)
- Comfortable working with WordPress and marketing automation platforms
- Highly analytical with a bias for action and measurable outcomes
- Self-motivated, proactive, and able to work independently in a fast-paced environment
- Excellent communication and team leadership skills
- Fluent in English
Preferred Skills:
- Experience in trading, investing, or gaming industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in B2B performance marketing and be comfortable leading teams in a dynamic environment.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year (ILS), based on industry standards for a senior marketing role in Israel with 5-10 years of experience. This estimate may vary based on factors such as individual qualifications and company performance.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:00 AM - 5:00 PM), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Leverate operates in the technology sector, specializing in providing innovative solutions for forex brokers and prop firms.
Company Size: Leverate is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Leverate was founded in 2008 and has since grown to become a leading technology provider in the financial markets.
Company Description:
- Leverate offers an intuitive trading experience with advanced features such as social trading, real-time analytics, and seamless trade execution through its flagship platform, SiRiX.
- The company empowers brokers with white-label trading platforms, liquidity solutions, risk management tools, and more, helping them launch, scale, and thrive in a competitive landscape.
- Leverate is committed to shaping the future of online trading with a global presence spanning Tel Aviv, Shanghai, London, Romania, and Cyprus.
Company Specialties:
- Forex broker technology solutions
- Trading platforms
- Liquidity solutions
- Risk management tools
Company Website: http://www.leverate.com
ASSUMPTION: Leverate's focus on innovation and growth provides opportunities for professionals to contribute to the company's success and develop their careers.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a proven track record in performance marketing and team leadership.
Reporting Structure: The Performance Marketing Lead will report directly to the Chief Marketing Officer and will oversee a lean marketing team.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Potential to expand the marketing team and take on more strategic responsibilities
- Opportunities to collaborate with cross-functional teams and contribute to the company's overall growth
- Possibility to work on international projects and gain global exposure
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Leverate's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): The main office is located in Bnei Brak, Israel, with additional offices in Shanghai, London, Romania, and Cyprus.
Geographic Context:
- Bnei Brak is a city in the Central District of Israel, located near Tel Aviv, offering a mix of urban and suburban living.
- The area is known for its vibrant tech industry and offers numerous amenities, including restaurants, cafes, and shopping centers.
- Israel's tech sector is thriving, providing ample opportunities for professional growth and development.
Work Schedule: The work schedule is primarily Monday-Thursday, with some flexibility for remote work as needed.
ASSUMPTION: The location and work environment at Leverate offer a dynamic and engaging atmosphere, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Chief Marketing Officer to discuss marketing strategies and team leadership
- Case study or project presentation to demonstrate problem-solving skills and campaign planning
- Final interview with the CEO to discuss long-term goals and company alignment
Key Assessment Areas:
- Marketing strategy and campaign planning
- Team leadership and mentoring skills
- Data analysis and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a case study or project presentation demonstrating your marketing expertise and problem-solving skills
- Research Leverate's industry and competitors to show your understanding of the market landscape
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Performance Marketing, B2B Lead Generation, SEO, Paid Acquisition, Social Media Marketing, Direct Marketing, AI Tools, Data Analysis, Content Marketing, Conversion Optimization, WordPress, Marketing Automation, Team Leadership, Communication Skills, Analytical Skills, Self-Motivated, Proactive
ASSUMPTION: The interview process at Leverate is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.
🛠️ Tools & Technologies
- AI tools for campaign efficiency, content production, and analytics
- WordPress
- Marketing automation platforms (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid advertising platforms (e.g., Google Ads, Meta Ads)
ASSUMPTION: The tools and technologies used in this role are designed to streamline marketing workflows and improve campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Leverate's core values in your daily work?
- Describe a time when you had to adapt to a significant change in a marketing campaign or strategy.
- How do you approach mentoring and developing team members to help them grow professionally?
ASSUMPTION: Leverate values candidates who align with their core values and can thrive in a dynamic, data-driven work environment.
⚠️ Potential Challenges
- Managing a lean marketing team with limited resources may require creative problem-solving and prioritization
- Keeping up with industry trends and technological advancements may demand continuous learning and adaptation
- Balancing hands-on execution with strategic planning and team leadership can be challenging
- Working in a fast-paced environment may require strong time management and organizational skills
ASSUMPTION: These challenges can be overcome by a proactive and adaptable candidate with strong leadership skills and a growth mindset.
📈 Similar Roles Comparison
- Unlike related roles, this position requires a strong balance between hands-on execution and team leadership, with a focus on performance marketing and AI tools
- In the B2B marketing landscape, this role emphasizes lead generation and aligning marketing activities with sales targets
- Career progression in this role may involve expanding the marketing team and taking on more strategic responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel B2B lead generation campaign using AI tools to optimize performance
- Analyzing campaign data to identify trends and improve funnel metrics, resulting in a 20% increase in conversions
- Collaborating with the sales team to align marketing activities with business priorities, contributing to a 15% increase in sales
ASSUMPTION: These sample projects demonstrate the hands-on and strategic aspects of the Performance Marketing Lead role at Leverate.
❓ Key Questions to Ask During Interview
- How does Leverate support the professional development of its marketing team members?
- Can you describe the company's approach to integrating AI tools into marketing campaigns?
- How does the marketing team collaborate with other departments, such as sales and product, to drive business growth?
- What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them?
- How does Leverate measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the Performance Marketing Lead role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Prepare a case study or project presentation demonstrating your marketing expertise and problem-solving skills
- Research Leverate's industry and competitors to show your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
