Senior Paid Social Media Executive

📌 Core Information

🔹 Job Title: Senior Paid Social Media Executive

🔹 Company: Driven Properties

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing high-performing paid social campaigns across multiple platforms to generate quality property leads.
• Managing campaign performance, optimizing for key performance indicators (KPIs), and managing budgets.
• Collaborating with creative teams to develop performance-focused ad content.
• Analyzing campaign performance and providing strategic insights to improve results.
• Ensuring ad policy compliance and staying updated on trends in paid social and real estate marketing.

ASSUMPTION: This role requires a high level of expertise in paid social media and a deep understanding of the real estate industry to effectively generate leads and drive sales.

📋 Key Responsibilities

✅ Plan and run paid campaigns across Meta, LinkedIn, TikTok, and Snapchat to generate quality property leads from local and international markets.

✅ Optimize for performance KPIs (CPL, ROAS, lead-to-sale ratio), manage budgets, and run A/B tests to improve results.

✅ Build and refine audience segments; implement remarketing strategies using CRM and behavioral data.

✅ Work with content/design teams on performance-focused creatives (carousels, reels, video walkthroughs, etc.).

✅ Track performance using Meta Ads Manager, Google Analytics, and CRM tools; deliver strategic insights regularly.

✅ Ensure ad policy compliance and stay updated on trends in paid social and real estate marketing.

ASSUMPTION: The role requires a strong analytical mindset and the ability to interpret data into actionable insights to continuously improve campaign performance.

🎯 Required Qualifications

Education: Bachelor’s degree in engineering, marketing, business, or a related field.

Experience: 5+ years of hands-on experience in paid social media, with a minimum of 2 years in the UAE real estate sector.

Required Skills:

• Proven track record in performance marketing with a strong portfolio of lead generation campaigns.
• Proficiency in Meta Business Suite and Google Analytics; Snapchat Ads Manager, LinkedIn Campaign Manager, TikTok Ads, is a plus.
• Strong analytical mindset, attention to detail, and ability to interpret data into actionable insights.
• Excellent written and verbal communication skills in English; Arabic is a plus.

Preferred Skills:

• Experience in real estate marketing or a related industry.
• Familiarity with CRM tools and marketing automation platforms.

ASSUMPTION: Candidates with experience in real estate marketing or related industries may have a better understanding of the target audience and market trends, making them more suitable for this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month (Estimated based on industry standards for a senior role in Dubai's real estate sector)

Benefits:

• Competitive salary package
• Modern office located in a prime area of Dubai
• Collaborative and dynamic work environment with room for growth

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in Dubai's real estate sector. Actual salary may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Driven Properties is a leading Dubai-based real estate brokerage known for its innovative marketing and deep market expertise.

Company Size: 501-1,000 employees. As a mid-sized company, Driven Properties offers a collaborative work environment with room for growth.

Founded: 2012. Driven Properties has been operating in the Dubai real estate market for over a decade, establishing itself as a trusted brokerage.

Company Description:

• Driven Properties offers a full spectrum of innovative and customizable property solutions and wealth management services to clients in the UAE and abroad.
• The company specializes in real estate brokerage, investment, and consultancy, with a portfolio of commercial, residential, retail, and off-plan properties.
• Driven Properties provides reliable information on properties and market trends, with a team of dedicated real estate agents well-versed in the principles of the real estate market, negotiation, market analysis, property management, and ethical conduct.

Company Specialties:

• Real Estate
• Brokerage
• Selling
• Leasing
• Property Management
• Buying
• Investment
• Commercial
• Holiday Homes
• Interior Design
• Renting
• Retail
• and Industrial

Company Website: https://www.drivenproperties.com/

ASSUMPTION: Driven Properties' extensive experience and expertise in the Dubai real estate market make it an attractive employer for candidates seeking to grow their careers in this industry.

📊 Role Analysis

Career Level: Senior. This role requires a high level of expertise and experience in paid social media and real estate marketing.

Reporting Structure: The Senior Paid Social Media Executive will report directly to the Marketing Manager and collaborate with various teams, including content, design, and sales.

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires regular on-site presence for collaboration and campaign management.

Growth Opportunities:

• As a senior role, this position offers opportunities for career progression within the marketing department or the company as a whole.
• Candidates can expect to gain valuable experience in real estate marketing and lead generation, which can be applied to future roles in the industry.
• The dynamic work environment at Driven Properties provides ample opportunities for professional development and growth.

ASSUMPTION: Candidates with strong performance in this role may be considered for leadership or management positions within the company.

🌍 Location & Work Environment

Office Type: Modern office located in a prime area of Dubai. Driven Properties' office is designed to foster collaboration and creativity.

Office Location(s): Emaar Blvd, Emaar Square #3, Office 101 & 201, Dubai, Dubai, AE; Green Community, GK17, The Market, Dubai, AE; Al Mathar Shamali, Riyadh, Riyadh, SA

Geographic Context:

• Dubai is a major global hub for real estate investment, with a thriving property market and a diverse population.
• The UAE's strategic location and business-friendly regulations make it an attractive destination for international investors.
• Driven Properties' offices are situated in prime locations, providing easy access to key business districts and amenities.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed. The role may require occasional overtime or weekend work to manage campaigns and meet deadlines.

ASSUMPTION: The dynamic and fast-paced nature of the real estate market may result in varying work hours and priorities throughout the year.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Marketing Manager to discuss campaign strategies, performance metrics, and industry trends.
• Final interview with the company's leadership team to evaluate the candidate's fit for the role and the organization.

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Communication and collaboration skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your experience in paid social media and real estate marketing.
• Include specific examples of successful lead generation campaigns and the strategies you used to optimize performance.
• Demonstrate your understanding of the Dubai real estate market and its unique challenges and opportunities.

ATS Keywords: Paid Social Media, Campaign Management, Audience Targeting, Lead Generation, Real Estate Marketing, Performance Marketing, Data Analysis, Google Analytics, Meta Business Suite

ASSUMPTION: Driven Properties uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Meta Business Suite
• Google Analytics
• Snapchat Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads
• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize paid social media campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Excellence
• Collaboration
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to market changes

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams to achieve common goals?
• Do you have a strong analytical mindset and the ability to interpret data into actionable insights?
• Are you passionate about real estate and eager to stay updated on market trends and industry developments?

ASSUMPTION: Candidates who align with Driven Properties' company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The dynamic and competitive nature of the real estate market may present challenges in maintaining consistent lead generation performance.
• The role requires a strong understanding of both paid social media and real estate marketing, which may present a learning curve for candidates from different backgrounds.
• The on-site work arrangement may require occasional overtime or weekend work to manage campaigns and meet deadlines.
• The Dubai real estate market is subject to fluctuations in demand and supply, which may impact campaign performance and strategy.

ASSUMPTION: Candidates should be prepared to adapt to the dynamic nature of the real estate market and Driven Properties' fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other senior paid social media roles, this position offers a unique focus on real estate marketing and lead generation.
• In the Dubai real estate market, Driven Properties is a well-established brokerage with a strong reputation for innovation and excellence.
• This role provides an opportunity for career growth within the marketing department or the company as a whole, with potential paths to leadership or management positions.

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for career growth and development within the real estate industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to generate leads for a new residential development in Dubai Marina.
• Optimizing a retargeting campaign to improve the lead-to-sale conversion rate for off-plan properties in Dubai Hills Estate.
• Analyzing campaign performance data to identify trends and make data-driven optimizations to improve results.

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Senior Paid Social Media Executive may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Driven Properties support the professional development and growth of its employees?
• What are the most significant challenges facing the real estate market in Dubai, and how does Driven Properties differentiate itself from competitors?
• How does Driven Properties measure the success of its paid social media campaigns, and what are the key performance indicators (KPIs) used to evaluate performance?
• What opportunities are there for career growth and progression within the marketing department or the company as a whole?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in paid social media and real estate marketing.
• Prepare examples of successful lead generation campaigns and the strategies you used to optimize performance.
• Demonstrate your understanding of the Dubai real estate market and its unique challenges and opportunities.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.