Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: AirOps

🔹 Location: Remote (New York, NY preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (with in-person hubs in San Francisco, New York, and Montevideo)

🚀 Job Overview

Key aspects of this role include:

• Scaling Google Ads and LinkedIn Ads as core demand engines
• Expanding performance marketing channels to include paid social, influencer partnerships, and email marketing
• Managing end-to-end performance campaigns and optimizing results through experimentation
• Collaborating cross-functionally with sales, GTM, and content teams to align on campaign priorities
• Driving measurable impact on pipeline and revenue through data-informed decision making

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. Candidates should have a strong understanding of performance marketing channels and a proven track record of driving measurable results.

📋 Key Responsibilities

✅ Own and scale Google Ads and LinkedIn Ads as core demand engines, while expanding into other digital channels

✅ Design and manage end-to-end performance campaigns, from audience targeting and creative testing to landing page optimization and budget pacing

✅ Own reporting and attribution across all performance channels, using tools like Looker, HubSpot, or HockeyStack to connect campaign activity to pipeline and revenue

✅ Lead a constant test-and-learn cadence across messaging, offers, creative, and channels, bringing a growth mindset to every campaign

✅ Partner with sales and field marketing to contribute performance components to multi-channel ABM campaigns that drive high-quality opportunities

✅ Work cross-functionally with sales, GTM, and content teams to align on campaign priorities, share learnings, and inform strategy

✅ Deliver campaign performance reviews and strategic insights that shape future investment, presenting findings to GTM leadership

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a fast-paced, dynamic environment. Candidates should be comfortable with data-driven decision making and have a strong analytical mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in performance marketing or demand generation roles, preferably in a B2B SaaS or high-growth environment

Required Skills:

• Hands-on expertise managing and optimizing campaigns in Google Ads and LinkedIn Ads
• Proven track record running experiments and driving measurable impact across paid media channels
• Experience with attribution and analytics tools like Looker, HubSpot, or HockeyStack
• Strong analytical mindset and comfort with data storytelling to cross-functional stakeholders
• Familiarity with account-based marketing and integrating performance tactics into broader campaigns
• Excellent project management and collaboration skills

Preferred Skills:

• Experience with additional digital marketing channels (e.g., paid social, influencer, email)
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong understanding of performance marketing channels and a proven track record of driving measurable results. Familiarity with additional digital marketing channels and fluency in Spanish are pluses but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Equity in a fast-growing startup
• Competitive benefits package tailored to your location
• Flexible time off policy
• Generous parental leave
• A fun-loving and (just a bit) nerdy team that loves to move fast!

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level performance marketing role in a high-growth startup. The benefits package is competitive and tailored to the candidate's location.

📌 Applicant Insights

🔍 Company Context

Industry: AirOps operates in the B2B SaaS industry, focusing on AI-driven content marketing solutions for leading brands and agencies

Company Size: AirOps is a fast-growing startup with in-person hubs in San Francisco, New York, and Montevideo, Uruguay. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact

Founded: AirOps was founded in 2020, with a mission to empower marketers to become modern leaders as AI reshapes how brands reach their audiences

Company Description:

• AirOps is a content marketing platform that enables thousands of leading brands and agencies to win the battle for attention with content that both humans and agents love
• The company is backed by awesome investors, including Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, and Alt Capital
• AirOps is building the platform and profession that will empower a million marketers to become modern leaders in the age of AI

Company Specialties:

• AI-driven content marketing
• Performance marketing
• Attribution and analytics
• Account-based marketing

Company Website: www.airops.com

ASSUMPTION: AirOps is a fast-growing startup with a strong focus on innovation and data-driven decision making. The company's success is built on its ability to attract and retain top talent in the marketing and AI spaces.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers the opportunity to make a significant impact on the company's growth and success, with potential for career advancement as the company scales

Reporting Structure: The Performance Marketing Lead will report directly to the VP of Marketing and work closely with cross-functional teams, including sales, GTM, and content marketing

Work Arrangement: Hybrid. The role requires a balance of remote work and in-person collaboration, with in-person hubs in San Francisco, New York, and Montevideo

Growth Opportunities:

• As AirOps continues to grow, there will be opportunities for the Performance Marketing Lead to expand their team and take on additional responsibilities
• The role offers the chance to work closely with senior leadership and have a significant impact on the company's success
• AirOps values internal mobility and encourages employees to explore new roles and opportunities as the company evolves

ASSUMPTION: This role offers a unique opportunity to join a fast-growing startup at a critical stage in its development. The Performance Marketing Lead will have the chance to make a significant impact on the company's growth and success, with potential for career advancement as the company scales.

🌍 Location & Work Environment

Office Type: Hybrid. AirOps has in-person hubs in San Francisco, New York, and Montevideo, with a flexible work arrangement that combines remote work and in-person collaboration

Office Location(s): San Francisco, New York, and Montevideo

Geographic Context:

• San Francisco: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
• New York: A global hub for finance, media, and technology, with a fast-paced and dynamic work environment
• Montevideo: A growing tech hub with a strong focus on innovation and entrepreneurship, offering a high quality of life and affordable cost of living

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: AirOps' hybrid work arrangement allows for a balance of remote work and in-person collaboration, fostering a dynamic and inclusive work environment. The company's in-person hubs in San Francisco, New York, and Montevideo offer unique opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager (VP of Marketing)
• Interview with cross-functional stakeholders (e.g., sales, content marketing)
• Final interview with the CEO

Key Assessment Areas:

• Performance marketing expertise and experience
• Data-driven decision making and analytical skills
• Collaboration and communication skills
• Alignment with AirOps' guiding principles

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Be prepared to discuss specific campaign examples and the results you've driven
• Demonstrate your understanding of AirOps' mission and values, and how your skills and experience align with the role

ATS Keywords: Performance marketing, Google Ads, LinkedIn Ads, campaign management, attribution, analytics, experimentation, optimization, ABM, collaboration, data storytelling, project management

ASSUMPTION: AirOps' interview process is designed to assess candidates' performance marketing expertise, data-driven decision making, and cultural fit. Candidates should be prepared to discuss specific campaign examples and demonstrate their understanding of the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Looker
• HubSpot
• HockeyStack
• Additional digital marketing channels (e.g., paid social, influencer, email)

ASSUMPTION: The Performance Marketing Lead will be expected to have hands-on expertise with Google Ads and LinkedIn Ads, as well as experience with attribution and analytics tools like Looker, HubSpot, or HockeyStack. Familiarity with additional digital marketing channels is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Extreme Ownership
• Quality
• Curiosity and Play
• Make Our Customers Heroes
• Respectful Candor

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and comfortable with change
• Passionate about learning and growth

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results in performance marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, cross-functional work environment?
• Are you passionate about learning and growth, and committed to making our customers heroes?

ASSUMPTION: AirOps values candidates who are data-driven, results-oriented, and collaborative, with a strong commitment to learning and growth. Candidates should be prepared to discuss their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple performance marketing channels and optimizing results across a complex attribution landscape
• Balancing strategic thinking and hands-on execution in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams, including sales, GTM, and content marketing
• Adapting to a hybrid work arrangement and balancing remote work and in-person collaboration

ASSUMPTION: The Performance Marketing Lead role presents unique challenges and opportunities for growth and impact. Candidates should be prepared to discuss their strategies for managing multiple performance marketing channels, balancing strategic thinking and hands-on execution, and collaborating effectively with cross-functional teams in a hybrid work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Performance Marketing Lead role requires a strong focus on data-driven decision making and measurable results
• AirOps' focus on AI-driven content marketing sets it apart from other B2B SaaS companies, offering unique opportunities for growth and innovation
• As a fast-growing startup, AirOps offers a dynamic and agile work environment, with ample opportunities for career advancement as the company scales

ASSUMPTION: The Performance Marketing Lead role is unique in its focus on data-driven decision making and measurable results, with a strong emphasis on collaboration and cross-functional teamwork. AirOps' focus on AI-driven content marketing sets it apart from other B2B SaaS companies, offering unique opportunities for growth and innovation in the performance marketing space.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to drive measurable results across Google Ads, LinkedIn Ads, and additional digital marketing channels
• Optimizing campaign performance through A/B testing and continuous experimentation, with a focus on driving measurable impact on pipeline and revenue
• Collaborating with cross-functional teams to integrate performance marketing tactics into broader ABM campaigns, driving high-quality opportunities and measurable results

ASSUMPTION: The Performance Marketing Lead role offers a unique opportunity to develop and execute comprehensive performance marketing strategies, optimize campaign performance through continuous experimentation, and collaborate with cross-functional teams to drive measurable results. Candidates should be prepared to discuss specific campaign examples and the results they've driven in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the typical performance marketing channels and tactics used at AirOps, and how they've evolved over time?
• How does AirOps approach collaboration and communication between marketing teams, sales, and other cross-functional stakeholders?
• What are the key priorities for the Performance Marketing Lead role in the first 90 days, and how will success be measured?
• How does AirOps support the professional development and growth of its employees, particularly in the marketing function?
• What are the most challenging aspects of working in a fast-growing startup, and how does AirOps support its employees in navigating these challenges?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of AirOps' performance marketing strategies, cross-functional collaboration, and support for professional development and growth. They should also be prepared to discuss their own strategies for managing multiple performance marketing channels, balancing strategic thinking and hands-on execution, and collaborating effectively with cross-functional teams in a fast-paced, dynamic environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/airops/6df61845-0acd-4690-82a3-da578efaca0c
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements, with a focus on measurable results and data-driven decision making
• Prepare for your interviews by researching AirOps' mission, values, and guiding principles, and be ready to discuss your alignment with the company's culture and work style
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.