Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Twin Health

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: On-site

🔹 Category: Health Care

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance marketing strategies across various digital channels
• Managing and optimizing marketing budgets to achieve acquisition, retention, and revenue goals
• Analyzing campaign data to generate insights and collaborate with teams to produce engaging ad creatives
• Staying updated on industry trends and identifying growth opportunities
• Ensuring compliance with platform policies and data privacy regulations

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across teams. The ideal candidate will have a proven track record in performance marketing and be comfortable managing significant marketing budgets.

📋 Key Responsibilities

✅ Develop and execute performance marketing strategies across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, programmatic, display, affiliates, and emerging platforms

✅ Plan, manage, and optimize digital marketing budgets to achieve acquisition, retention, and revenue goals

✅ Launch and manage day-to-day campaigns, ensuring continuous optimization for key metrics such as CPL, CPA, ROAS, CTR, and LTV

✅ Analyze campaign data to generate insights and prepare regular reports for stakeholders

✅ Design and run A/B tests on creatives, landing pages, messaging, and audience segments

✅ Collaborate with creative and content teams to produce engaging ad creatives and landing pages

✅ Partner with analytics and data teams to refine attribution models and improve understanding of customer journeys

✅ Stay updated on industry trends, new platforms, and technologies to identify growth opportunities

✅ Ensure all campaigns comply with platform policies and data privacy regulations

✅ Manage external agency partners and, as the team grows, mentor junior performance marketing team members

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have strong project management skills.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

Experience: 5-8 years of experience in performance marketing, with a track record of managing and scaling paid digital campaigns

Required Skills:

• Strong expertise in running and optimizing campaigns across major digital channels (Google, Meta, LinkedIn, etc.)
• Experience managing significant marketing budgets with a focus on ROI
• Proficiency with analytics and marketing tools such as Google Analytics, GA4, Mix panel, Tableau, etc.
• Deep understanding of metrics like CAC, ROAS, LTV, CTR, CPL, etc.
• Excellent analytical, problem-solving, and decision-making skills
• Strong communication and collaboration skills to work effectively across teams
• Ability to thrive in fast-paced environments such as startups, e-commerce, or tech companies

Preferred Skills:

• Previous experience managing or mentoring team members

ASSUMPTION: This role requires a high level of technical proficiency and the ability to work effectively with data. The ideal candidate will have a strong background in performance marketing and be comfortable using various analytics and marketing tools.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a senior marketing role in Chennai)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Employee stock purchase plan
• Paid time off

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Chennai. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Twin Health operates in the health care industry, focusing on metabolic health and chronic conditions. The company combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity.

Company Size: Twin Health has 201-500 employees, which means the company is in its growth stage. This size allows for a more agile and innovative work environment while still offering the stability and resources of a larger organization.

Founded: Twin Health was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Twin Health combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity.
• The company's Digital Twin™ technology learns a member’s unique metabolism based on insights collected from smart devices, meal logs, and lab work, providing real-time, personalized recommendations on nutrition, activity, sleep, stress, and more.
• Twin Health's clinical care team then guides the member on a clear path toward their health goals, celebrating each win along the way.

Company Specialties:

• Health
• AI and Machine Learning

Company Website: https://twinhealth.com/

ASSUMPTION: Twin Health's focus on metabolic health and chronic conditions makes it an attractive option for candidates interested in making a positive impact on people's lives through technology and data-driven insights.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in performance marketing. The ideal candidate will have a proven track record of managing and scaling paid digital campaigns.

Reporting Structure: The Performance Marketing Lead will report directly to the Head of Marketing and work closely with the creative, content, analytics, and data teams.

Work Arrangement: This role is on-site, with the option for remote work on a case-by-case basis. The working hours are full-time, Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work.

Growth Opportunities:

• As Twin Health continues to grow, there will be opportunities for the Performance Marketing Lead to expand their team and take on more strategic responsibilities.
• The ideal candidate will have the opportunity to work on a wide range of marketing channels and campaigns, allowing them to develop new skills and gain valuable experience.
• Twin Health's focus on innovation and growth means that there will be opportunities for the Performance Marketing Lead to contribute to the company's overall strategy and help shape its future.

ASSUMPTION: The Performance Marketing Lead will have the opportunity to make a significant impact on Twin Health's growth and success, making this an attractive role for candidates looking to take on a high level of responsibility and make a real difference.

🌍 Location & Work Environment

Office Type: Twin Health's office is located in the IITM Research Park, Tharamani, Chennai. The office is modern and well-equipped, providing a comfortable and collaborative work environment.

Office Location(s): IITM Research Park, Tharamani, Chennai

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and bustling IT industry.
• The city offers a mix of traditional and modern amenities, making it an attractive place to live and work.
• Chennai has a tropical savanna climate, with hot and humid weather throughout the year, making it an ideal location for those who enjoy warm weather.

Work Schedule: The working hours are full-time, Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work on a case-by-case basis.

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be able to thrive in a fast-paced, collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the Head of Marketing
• Background check and offer

Key Assessment Areas:

• Technical skills in performance marketing
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with Twin Health's values and mission

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate a strong understanding of Twin Health's mission and values
• Showcase your ability to work effectively with data and analytics tools
• Prepare thoughtful questions about the role and the company to ask during the interview

ATS Keywords: Performance Marketing, Google Ads, Meta, LinkedIn, YouTube, Programmatic, Display, Analytics, A/B Testing, Collaboration, Data Analysis, Budget Management, Problem Solving, Communication, Mentoring, Decision Making

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, analytical abilities, and cultural fit with Twin Health's values and mission.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook/Instagram)
• LinkedIn
• YouTube
• Programmatic and display advertising platforms
• Analytics tools (Google Analytics, GA4, Mix panel, Tableau, etc.)

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing channels and analytics tools, allowing them to hit the ground running in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Data-driven
• Innovative
• Collaborative
• Committed to excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong commitment to improving people's health and happiness through data-driven insights?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of managing and scaling paid digital campaigns?

ASSUMPTION: The ideal candidate will be passionate about Twin Health's mission to improve people's health and happiness through data-driven insights and be comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to manage multiple projects simultaneously
• The ideal candidate will be comfortable working in a fast-paced environment and have strong project management skills
• The role may require occasional travel to attend industry events or meet with external partners
• The ideal candidate will be comfortable working in an on-site environment and be able to thrive in a fast-paced, collaborative work environment

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and have strong project management skills to successfully manage the demands of this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager or a Digital Marketing Manager, but with a stronger focus on data-driven insights and analytics
• Twin Health's focus on metabolic health and chronic conditions makes it an attractive option for candidates interested in making a positive impact on people's lives through technology and data-driven insights
• This role offers the opportunity to work on a wide range of marketing channels and campaigns, allowing the ideal candidate to develop new skills and gain valuable experience

ASSUMPTION: The ideal candidate will have experience in performance marketing and be comfortable working with data and analytics tools to make informed decisions and optimize marketing campaigns.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch
• Analyzing campaign data to identify trends and optimize marketing spend across various channels
• Collaborating with creative and content teams to produce engaging ad creatives and landing pages that drive conversions

ASSUMPTION: The ideal candidate will have experience in performance marketing and be comfortable working with data and analytics tools to make informed decisions and optimize marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Twin Health approach data privacy and compliance with platform policies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Twin Health support the professional development and growth of its employees?
• What is the company's long-term vision for the performance marketing team, and how does this role contribute to that vision?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions about the role and the company to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in performance marketing
• Prepare for the interview by researching Twin Health's mission, values, and products, and thinking about how your skills and experience make you a strong fit for the role
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.