Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Moonpig

🔹 Location: Almere, Flevoland, Netherlands

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Driving performance marketing strategy and execution in the Dutch market
• Collaborating with global channel experts and local teams
• Translating performance data into actionable insights
• Ensuring marketing activity is tailored to Dutch market sensitivities

ASSUMPTION: This role requires a strong understanding of the Dutch market and fluency in both Dutch and English. It also involves cross-functional collaboration and navigating matrixed environments.

📋 Key Responsibilities

✅ Act as the key performance marketing representative for the Netherlands, championing market needs across global teams

✅ Partner with trading, commercial, and merchandising teams to align performance marketing with business goals

✅ Collaborate with channel experts (PPC, SEO, Paid Social, etc.) to ensure seamless execution and handovers

✅ Turn performance data into clear, actionable insights for local teams

✅ Monitor campaign performance, flagging issues early and leading discussions in trading rooms and reviews

✅ Ensure all marketing activity is tailored to Dutch market sensitivities, regulations, and language needs

✅ Play a key role in planning cycles, including budgeting, phasing, and target-setting

✅ Lead through influence across a matrixed team, aligning multiple stakeholders and driving accountability

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. It requires strong communication skills and the ability to work effectively in a matrixed environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in performance marketing, preferably in e-commerce or digital consumer brands

Required Skills:

• Fluency in Dutch and English
• Strong cultural insight into the Netherlands market
• Proven experience in performance marketing
• Skilled at cross-functional collaboration
• Comfortable navigating matrixed environments
• Exceptional communication skills
• Confident working with performance data and reporting tools
• Proactive, solutions-focused, and thrives in fast-paced environments

Preferred Skills:

• Experience with specific marketing channels (PPC, SEO, Paid Social, etc.)
• Knowledge of the Dutch e-commerce market

ASSUMPTION: This role requires a strong understanding of performance marketing principles and the ability to apply them in a local market context.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a performance marketing lead with 5-10 years of experience in the Netherlands)

Benefits:

• Competitive benefits package (see here)
• 12-month contract to begin

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing lead with the required experience level in the Netherlands. The benefits package is competitive and includes various perks and benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Greetz is a leading online platform for greeting cards, flowers, and personal surprises in the Netherlands, operating as part of the Moonpig Group.

Company Size: Moonpig Group has 201-500 employees globally, with a team of over 140 enthusiastic people in the Netherlands.

Founded: Greetz was founded in 2004, and Moonpig was founded in 2000. Greetz joined Moonpig in 2018 to form the Moonpig Group.

Company Description:

• Greetz is the Dutch market leader in greeting cards and the leading online platform for personal surprises such as flowers, balloons, food and beverages, and photo gifts.
• The company aims to empower customers to build stronger relationships by delivering heartfelt messages and thoughtful gifts.
• Greetz joined Moonpig Group in 2018, collaborating based on shared values, standards, and business goals.

Company Specialties:

• Greeting cards
• Flowers
• Personal surprises (balloons, food and beverages, photo gifts)
• E-commerce platform

Company Website: Moonpig Careers

ASSUMPTION: Greetz operates as a subsidiary of Moonpig Group, with a shared mission and values. The company specializes in greeting cards and personal surprises, with a focus on empowering customers to build stronger relationships.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to influence marketing strategy and execution in the Dutch market.

Reporting Structure: This role reports directly to the Global Head of Performance Marketing and collaborates with local and global teams.

Work Arrangement: Hybrid, with 2-3 days in the office in Almere.

Growth Opportunities:

• Potential to grow into a more senior role within the Moonpig Group
• Opportunity to influence marketing strategy and execution in the Dutch market
• Chance to work with a diverse, international team and gain exposure to global marketing practices

ASSUMPTION: This role offers growth opportunities through influencing marketing strategy, working with global teams, and potentially advancing to a more senior role within the Moonpig Group.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Almere

Office Location(s): Almere, Netherlands

Geographic Context:

• Almere is a city in the province of Flevoland, located about 30 kilometers southeast of Amsterdam
• The Netherlands is known for its flat landscape, cycling culture, and progressive policies
• The Dutch job market is competitive, with a strong focus on work-life balance and employee well-being

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The work environment is hybrid, with a physical office in Almere. The geographic context of Almere offers a convenient location near Amsterdam, with a strong focus on work-life balance in the Dutch job market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the global head of performance marketing and local team members
• Final interview with the regional director

Key Assessment Areas:

• Performance marketing skills and experience
• Cultural fit and language proficiency
• Cross-functional collaboration and stakeholder management
• Problem-solving and data analysis skills

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and cultural fit for the Dutch market
• Prepare examples of your past marketing campaigns and their outcomes
• Research the Moonpig Group and Greetz to demonstrate your understanding of the company and its mission

ATS Keywords: Performance Marketing, E-commerce, Digital Marketing, Cross-Functional Collaboration, Data Analysis, Communication, PPC, SEO, Paid Social, Market Insights, Campaign Management, Budgeting, Target Setting, Problem Solving, Stakeholder Management, Cultural Insight

ASSUMPTION: The interview process involves multiple stages, focusing on performance marketing skills, cultural fit, and cross-functional collaboration. Applicants should tailor their application materials to highlight their relevant experience and research the company to demonstrate their understanding of its mission.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Creative Suite
• Social media platforms (Facebook, Instagram, LinkedIn)
• SEO tools (SEMrush, Ahrefs)
• PPC platforms (Google Ads, Bing Ads)

ASSUMPTION: This role requires proficiency in various marketing tools and platforms, including Google Analytics, Adobe Creative Suite, social media platforms, SEO tools, and PPC platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Data-driven
• Inclusive

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused

Self-Assessment Questions:

• Do you have a strong understanding of the Dutch market and cultural sensitivities?
• Are you comfortable working in a matrixed environment and leading through influence?
• Do you thrive in fast-paced environments and enjoy working with data to drive marketing strategy?

ASSUMPTION: Moonpig Group values a customer-centric, collaborative, innovative, data-driven, and inclusive work environment. Applicants should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Navigating a matrixed organization and collaborating with global teams
• Adapting marketing strategies to the unique sensitivities and regulations of the Dutch market
• Managing multiple stakeholders and driving accountability across teams
• Keeping up with the fast-paced nature of the e-commerce industry

ASSUMPTION: This role presents challenges in navigating a matrixed organization, adapting to the Dutch market, managing stakeholders, and keeping up with the fast-paced e-commerce industry.

📈 Similar Roles Comparison

• This role is unique in its focus on the Dutch market and collaboration with global teams
• Similar roles in other markets may have different market sensitivities and regulations to consider
• Career progression may involve moving into a more senior role within the Moonpig Group or taking on additional responsibilities

ASSUMPTION: This role is unique in its focus on the Dutch market and collaboration with global teams. Applicants should consider the unique aspects of this role and the potential career progression opportunities within the Moonpig Group.

📝 Sample Projects

• Developing and executing a targeted PPC campaign to drive sales during a major Dutch holiday
• Analyzing SEO performance and implementing improvements to increase organic traffic
• Collaborating with the creative team to develop localized marketing materials for the Dutch market

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities involved in this role, focusing on performance marketing, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Greetz in the Netherlands?
• What are the key priorities for this role in the first 90 days?
• How does the global head of performance marketing support the local team in the Netherlands?
• What opportunities are there for growth and development within the Moonpig Group?
• How does the company support work-life balance for employees?

ASSUMPTION: These interview questions help applicants understand the role's context, priorities, and growth opportunities, as well as the company's culture and support for work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your performance marketing experience and cultural fit for the Dutch market
• Prepare examples of your past marketing campaigns and their outcomes
• Research the Moonpig Group and Greetz to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.