🔹 Job Title: Performance Marketing Lead
🔹 Company: Moonpig
🔹 Location: Almere, Flevoland, Netherlands
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days in office)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the Dutch market and fluency in both Dutch and English. It also involves cross-functional collaboration and navigating matrixed environments.
✅ Act as the key performance marketing representative for the Netherlands, championing market needs across global teams
✅ Partner with trading, commercial, and merchandising teams to align performance marketing with business goals
✅ Collaborate with channel experts (PPC, SEO, Paid Social, etc.) to ensure seamless execution and handovers
✅ Turn performance data into clear, actionable insights for local teams
✅ Monitor campaign performance, flagging issues early and leading discussions in trading rooms and reviews
✅ Ensure all marketing activity is tailored to Dutch market sensitivities, regulations, and language needs
✅ Play a key role in planning cycles, including budgeting, phasing, and target-setting
✅ Lead through influence across a matrixed team, aligning multiple stakeholders and driving accountability
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management. It requires strong communication skills and the ability to work effectively in a matrixed environment.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in performance marketing, preferably in e-commerce or digital consumer brands
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strong understanding of performance marketing principles and the ability to apply them in a local market context.
Salary Range: €60,000 - €80,000 per year (based on industry standards for a performance marketing lead with 5-10 years of experience in the Netherlands)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing lead with the required experience level in the Netherlands. The benefits package is competitive and includes various perks and benefits.
Industry: Greetz is a leading online platform for greeting cards, flowers, and personal surprises in the Netherlands, operating as part of the Moonpig Group.
Company Size: Moonpig Group has 201-500 employees globally, with a team of over 140 enthusiastic people in the Netherlands.
Founded: Greetz was founded in 2004, and Moonpig was founded in 2000. Greetz joined Moonpig in 2018 to form the Moonpig Group.
Company Description:
Company Specialties:
Company Website: Moonpig Careers
ASSUMPTION: Greetz operates as a subsidiary of Moonpig Group, with a shared mission and values. The company specializes in greeting cards and personal surprises, with a focus on empowering customers to build stronger relationships.
Career Level: Mid-level to senior, with the opportunity to influence marketing strategy and execution in the Dutch market.
Reporting Structure: This role reports directly to the Global Head of Performance Marketing and collaborates with local and global teams.
Work Arrangement: Hybrid, with 2-3 days in the office in Almere.
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities through influencing marketing strategy, working with global teams, and potentially advancing to a more senior role within the Moonpig Group.
Office Type: Hybrid, with a physical office in Almere
Office Location(s): Almere, Netherlands
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The work environment is hybrid, with a physical office in Almere. The geographic context of Almere offers a convenient location near Amsterdam, with a strong focus on work-life balance in the Dutch job market.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, E-commerce, Digital Marketing, Cross-Functional Collaboration, Data Analysis, Communication, PPC, SEO, Paid Social, Market Insights, Campaign Management, Budgeting, Target Setting, Problem Solving, Stakeholder Management, Cultural Insight
ASSUMPTION: The interview process involves multiple stages, focusing on performance marketing skills, cultural fit, and cross-functional collaboration. Applicants should tailor their application materials to highlight their relevant experience and research the company to demonstrate their understanding of its mission.
ASSUMPTION: This role requires proficiency in various marketing tools and platforms, including Google Analytics, Adobe Creative Suite, social media platforms, SEO tools, and PPC platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Moonpig Group values a customer-centric, collaborative, innovative, data-driven, and inclusive work environment. Applicants should assess their fit with these values and work style preferences before applying.
ASSUMPTION: This role presents challenges in navigating a matrixed organization, adapting to the Dutch market, managing stakeholders, and keeping up with the fast-paced e-commerce industry.
ASSUMPTION: This role is unique in its focus on the Dutch market and collaboration with global teams. Applicants should consider the unique aspects of this role and the potential career progression opportunities within the Moonpig Group.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities involved in this role, focusing on performance marketing, data analysis, and cross-functional collaboration.
ASSUMPTION: These interview questions help applicants understand the role's context, priorities, and growth opportunities, as well as the company's culture and support for work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.