S

Performance Marketing Lead

Samsung Electronics
Full-time
On-site
Czechia
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Lead

πŸ”Ή Company: Samsung Electronics

πŸ”Ή Location: The Park, Prague, Czech Republic

πŸ”Ή Job Type: Full-Time, Telecommute

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: Mid-Senior level (3-5 years)

πŸ”Ή Remote Status: On-site (Czech Republic only)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic management of online marketing activities in the Czech and Slovak market
  • Collaboration with and management of external media agencies
  • Budget ownership and ensuring maximum return on investment (ROI)
  • Preparation of regular reports and analyses for internal stakeholders
  • Active management and optimization of marketing campaigns on various platforms

ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management. It is ideal for a data-driven professional with strong analytical and communication skills.

πŸ“‹ Key Responsibilities

βœ… Collaborate with and manage external media agencies in Czechia and Slovakia to develop and implement marketing campaigns, roadmaps, and media plans. Monitor performance and provide feedback based on internal data (traffic, CVR, sales).

βœ… Oversee substantial media budgets in the hundreds of thousand dollars and ensure maximum return on investment (ROI).

βœ… Prepare regular reports and analyses for global HQ, local management, and internal marketing & sales teams regarding marketing campaign performance results and budget expenditure.

βœ… Actively manage and optimize marketing campaigns on various platforms, namely Google Ads, Sklik, Meta, or price comparison websites like Heureka.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder communication. It requires strong attention to detail and data literacy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of relevant experience in digital marketing, with a focus on pay-per-click marketing.

Required Skills:

  • Fluency in Czech/Slovak and a communicative level of English
  • Excellent data literacy and attention to detail
  • Strong stakeholder management skills
  • Assertive communication skills
  • Proven ability to lead and influence people

Preferred Skills:

  • Experience with Google Ads, Sklik, Meta, or other relevant marketing platforms
  • Knowledge of the Czech and Slovak markets

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on PPC marketing. Fluency in Czech/Slovak is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in the Czech Republic, the estimated salary range is 150,000 - 250,000 CZK per year (approximately 6,000 - 10,000 USD).

Benefits:

  • Contributions to sports, culture, and leisure activities
  • Pension plan contribution
  • Exciting corporate events
  • Generous discounts on company products
  • Access to educational courses and training
  • Flexible work hours
  • Five weeks of vacation
  • Meal vouchers
  • Occasional work-from-home
  • On-site refreshments
  • Four sick days

Working Hours: Full-time, with flexible work hours and occasional work-from-home opportunities.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Samsung Electronics operates in the electronics and technology industry, with a strong focus on consumer electronics, semiconductor, and telecommunications equipment.

Company Size: Samsung Electronics is a large multinational corporation with over 280,000 employees worldwide. This role is based in the Czech Republic, where the company has a significant presence.

Founded: Samsung Electronics was founded in 1938 and has since grown into one of the world's leading technology companies.

Company Description:

  • Samsung Electronics is a global leader in consumer electronics, mobile devices, and semiconductor technology.
  • The company is committed to innovation and sustainability, aiming to create a better future for people around the world.
  • Samsung Electronics offers a wide range of products and services, including smartphones, tablets, TVs, appliances, and memory and storage solutions.

Company Specialties:

  • Consumer Electronics
  • Semiconductor Technology
  • Telecommunications Equipment
  • Digital Marketing

Company Website: http://www.samsung.com/fr/business

ASSUMPTION: Samsung Electronics is a well-established company with a strong global presence. The company's size and resources provide ample opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring 3-5 years of relevant experience in digital marketing, with a focus on pay-per-click marketing.

Reporting Structure: The Performance Marketing Lead will report directly to the local marketing manager and collaborate with various internal and external stakeholders.

Work Arrangement: This role is based in the Czech Republic and requires on-site presence. However, there may be opportunities for occasional work-from-home.

Growth Opportunities:

  • Progression to a senior or management role within the marketing department
  • Expansion of responsibilities to include additional markets or product categories
  • Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to progress within the marketing department or expand their responsibilities.

🌍 Location & Work Environment

Office Type: The Park, Prague, Czech Republic

Office Location(s): The Park, Prague, Czech Republic

Geographic Context:

  • The Czech Republic is a landlocked country in Central Europe, with a population of over 10 million people.
  • Prague, the capital and largest city of the Czech Republic, is known for its rich history, cultural attractions, and vibrant nightlife.
  • The cost of living in the Czech Republic is generally lower than in many other European countries, with affordable housing, food, and transportation options.

Work Schedule: Full-time, with flexible work hours and occasional work-from-home opportunities.

ASSUMPTION: The Czech Republic offers a high quality of life, with a rich cultural heritage and affordable cost of living. The work environment at Samsung Electronics is collaborative and innovative, with a strong focus on employee development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with the local marketing manager

Key Assessment Areas:

  • Data literacy and analytical skills
  • Communication and stakeholder management skills
  • Cultural fit and alignment with Samsung's values
  • Problem-solving and strategic thinking

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the Czech and Slovak markets and Samsung's products
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work with stakeholders

ATS Keywords: Performance Marketing, PPC Marketing, Stakeholder Management, Data Literacy, Czech Market, Slovak Market, Samsung, Marketing Campaigns, Media Planning, Budget Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on data literacy, communication skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Sklik
  • Meta (formerly Facebook Ads)
  • Heureka
  • Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned by candidates with relevant experience in digital marketing.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People
  • Excellence
  • Change
  • Integrity

Work Style:

  • Collaborative
  • Innovative
  • Data-driven
  • Customer-focused

Self-Assessment Questions:

  • How do you approach working with external partners and stakeholders to achieve common goals?
  • Can you provide an example of a time when you had to analyze complex data and translate it into actionable insights for non-technical stakeholders?
  • How do you balance strategic thinking with hands-on campaign management?

ASSUMPTION: Samsung Electronics values a collaborative, innovative, and data-driven work environment. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively with both internal and external stakeholders.

⚠️ Potential Challenges

  • Managing external media agencies and ensuring they deliver results that meet Samsung's expectations
  • Balancing strategic planning with hands-on campaign management
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in the market and Samsung's product portfolio

ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong communication, stakeholder management, and analytical skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position requires a strong focus on pay-per-click marketing and collaboration with external media agencies
  • In the Czech and Slovak markets, this role offers the opportunity to work for a global leader in the electronics and technology industry
  • Career progression in this role could lead to senior or management positions within the marketing department or expansion of responsibilities to include additional markets or product categories

ASSUMPTION: This role is unique in its focus on pay-per-click marketing and collaboration with external media agencies. It offers strong growth potential and the opportunity to work for a global leader in the electronics and technology industry.

πŸ“ Sample Projects

  • Developing and implementing a successful PPC campaign for a new Samsung product launch in the Czech and Slovak markets
  • Analyzing campaign performance data and optimizing media spend to maximize ROI
  • Collaborating with external media agencies to create and execute a comprehensive marketing roadmap for a specific product category

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Performance Marketing Lead role, requiring strong analytical, communication, and stakeholder management skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • How does Samsung support the professional development and growth of its employees in this role?
  • Can you provide an example of a successful marketing campaign that Samsung has run in the Czech and Slovak markets, and what made it successful?
  • How does Samsung approach working with external media agencies, and what are the key expectations for this role in that regard?
  • What are the most important priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work with stakeholders
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.