Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: CV Library

🔹 Location: Fleet, Hampshire / London

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing multi-market programmatic traffic operations across publisher networks
• Strategic development and growth of arbitrage operations
• Cross-functional collaboration with product, engineering, sales, and analytics teams
• Leadership and mentoring of junior team members

ASSUMPTION: This role requires a strong commercial mindset and experience in performance marketing or related fields. It also involves working with complex data and navigating ambiguity.

📋 Key Responsibilities

✅ Manage and optimize multi-market programmatic traffic operations across publisher networks to maximize profitability and meet margin targets

✅ Monitor, adjust, and allocate CPC's & budgets to maximize ROI and margin across diverse traffic sources and job inventories

✅ Use performance data and industry knowledge to make daily decisions on bid levels, budget splits, segmentations, and prioritization across partners

✅ Support in shaping strategy for arbitrage growth across markets, working with Senior Performance Director to align on goals, investment areas, and KPIs

✅ Identify and develop new programmatic or partnership opportunities

✅ Act as a key contributor to long-term evolution from manual to automated arbitrage models

✅ Partner with product and engineering teams to shape feed integrations and automation tools

✅ Work closely with sales and account teams to align publisher traffic with client objectives

✅ Collaborate with analytics and finance to report on performance and margins accurately

✅ Mentor and guide more junior team members in operations

✅ Contribute to a culture of automation, ownership, curiosity, and proactive problem solving

ASSUMPTION: This role involves a high degree of responsibility and autonomy, requiring strong decision-making skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in performance marketing, programmatic media buying, ad tech, or arbitrage-based business models

Required Skills:

• Proven track record of improving margin and ROI through data-led traffic optimisation
• Comfortable working in environments that require judgement, rapid iteration, and navigating ambiguity
• Strong commercial mindset and experience managing CPC budgets at scale
• Experience working with feeds, integrations, or ad tech platforms preferred (not essential)
• Exposure to US job board or recruitment tech ecosystem is a plus

Preferred Skills:

• Experience in strategic development and growth of arbitrage operations
• Knowledge of the recruitment tech ecosystem

ASSUMPTION: Candidates with a proven track record in performance marketing and a strong commercial mindset are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on industry standards for a Performance Marketing Lead role in the UK)

Benefits:

• 25x days holiday, plus bank holidays
• Additional day off for your birthday
• Holiday buy/sell scheme
• Life Assurance – up to 3 times your annual salary
• Medicash healthcare cashback plan – includes dental, physio, osteopathy, complementary and alternative therapies such as reflexology
• Discounts as part of Medicash, gym memberships, shopping, entertainment etc.
• Eyecare and flu vouchers
• Employee Assistance Program and Mental Health First Aiders
• Pension contribution up to 7%
• Ongoing training and development – face to face training sessions available throughout the year
• LinkedIn Learning – over 5,000 free courses to choose from
• Long Service Awards

Working Hours: Monday-Friday, 9:00-17:30 (with flexibility for remote work)

ASSUMPTION: The salary range is based on industry standards for a Performance Marketing Lead role in the UK, considering the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: CV-Library operates in the technology, information, and internet industry, specializing in recruitment and job advertising.

Company Size: CV-Library has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2000, with over 25 years of experience in the recruitment industry

Company Description:

• CV-Library is an award-winning job site that helps companies of all sizes and industries to hire faster, for less
• Offers a wealth of recruitment products, including access to a database of over 21 million CVs and various job-posting options
• Known for great customer service and market-leading innovations, such as targeted CPM Display Advertising and Pay for Performance recruitment packages

Company Specialties:

• Recruitment
• Marketing
• Advertising
• Employment
• Career Advice
• Recruitment Tips
• Hiring
• Job Adverts
• and CV Database

Company Website: cv-library.co.uk

ASSUMPTION: CV-Library's extensive experience and wide range of recruitment products make it a strong player in the job advertising industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in performance marketing.

Reporting Structure: The Performance Marketing Lead will report directly to the Senior Performance Director and work closely with cross-functional teams.

Work Arrangement: This role is hybrid, with 3 days on-site (1 day minimum in Fleet) and 2 days remote.

Growth Opportunities:

• Potential to shape the arbitrage strategy and contribute to long-term evolution
• Opportunities to mentor and guide junior team members
• Possibility to work on new programmatic or partnership opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's arbitrage operations.

🌍 Location & Work Environment

Office Type: CV-Library has an office in Fleet, Hampshire, with additional remote work options.

Office Location(s): Beacon House, 10 Waterfront Business Park, Station Approach, Fleet, Hampshire GU51 3TX, GB

Geographic Context:

• Fleet is a town in Hampshire, England, with a population of approximately 38,000
• The office is located near the Fleet train station, with easy access to public transportation
• The area offers a mix of urban and rural environments, with nearby attractions such as Fleet Pond and the Hart District countryside

Work Schedule: Monday-Friday, 9:00-17:30, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Performance marketing and programmatic media buying expertise
• Commercial mindset and strategic thinking
• Data analysis and decision-making skills
• Cross-functional collaboration and leadership abilities

Application Tips:

• Highlight relevant experience in performance marketing and programmatic media buying
• Demonstrate a strong commercial mindset and strategic approach to traffic optimization
• Showcase your ability to work with complex data and navigate ambiguity
• Tailor your resume and cover letter to emphasize your fit for this specific role

ATS Keywords: Performance Marketing, Programmatic Media Buying, Arbitrage, CPC Management, Data Analysis, Traffic Optimization, Strategic Development, Cross-Functional Collaboration, Mentoring, Automation, Problem Solving, Commercial Mindset, Judgement, Rapid Iteration, Curiosity, Accountability

ASSUMPTION: The application process is designed to assess the candidate's technical skills, commercial mindset, and cultural fit within the company.

🛠️ Tools & Technologies

• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Ambitious

Work Style:

• Data-driven and analytical
• Commercially minded and strategic
• Proactive and curious
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a strong commercial mindset and a proven track record in performance marketing?
• Are you comfortable working with complex data and navigating ambiguity?
• Do you thrive in a collaborative, team-oriented environment?
• Are you proactive, curious, and adaptable in the face of change?

ASSUMPTION: CV-Library values candidates who are data-driven, commercially minded, and collaborative, with a strong focus on customer satisfaction and innovation.

⚠️ Potential Challenges

• Managing complex, high-volume traffic across multiple markets
• Navigating ambiguity and making decisions with incomplete information
• Balancing short-term performance optimization with long-term strategic development
• Collaborating effectively with cross-functional teams
• Adapting to changes in the market and industry trends

ASSUMPTION: These challenges require a strong commercial mindset, excellent data analysis skills, and the ability to work effectively in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager or Programmatic Trading Manager, but with a stronger focus on arbitrage operations and strategic development
• In the recruitment tech ecosystem, this role is comparable to a Performance Marketing Lead or Programmatic Trading Manager at a job board or recruitment software company
• Career path progression could lead to a Head of Performance Marketing or Director of Arbitrage Operations role

ASSUMPTION: This role offers a unique blend of performance marketing, programmatic media buying, and arbitrage operations experience, with opportunities for growth and development.

📝 Sample Projects

• Optimizing programmatic traffic flow from publishers into job inventory to maximize profitability and meet margin targets
• Developing and implementing new programmatic or partnership opportunities to drive arbitrage growth

• Collaborating with product and engineering teams to shape feed integrations and automation tools for improved efficiency

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the arbitrage operations and the strategic vision for growth?
• How does this role collaborate with the product, engineering, sales, and analytics teams, and what are the key priorities for these relationships?
• What are the most significant challenges facing the arbitrage operations, and how can this role address them?
• How does CV-Library support the professional development and growth of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions help assess the role's responsibilities, priorities, and growth opportunities, as well as the company's culture and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in performance marketing, programmatic media buying, and arbitrage operations
• Prepare for a phone or video screening with the HR team, focusing on your commercial mindset and strategic approach to traffic optimization
• Complete a technical assessment or case study to demonstrate your data analysis and decision-making skills
• Prepare for a final interview with the hiring manager and/or team members, focusing on your cultural fit and long-term potential within the company
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.