Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: TalentPluto

🔹 Location: New York, NY, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning paid advertising campaigns across Google, Meta, and LinkedIn
• Developing strategies to drive pipeline growth and reduce customer acquisition cost
• Collaborating with cross-functional teams to create engaging ads and optimize landing pages
• Analyzing campaign performance and making data-driven optimizations
• Experimenting with new channels and formats to drive additional growth

ASSUMPTION: This role requires a strong background in performance marketing and a proven track record of driving results through paid advertising channels.

📋 Key Responsibilities

✅ Manage and optimize paid campaigns across Google Ads, Meta, and LinkedIn

✅ Develop campaign strategies aligned with pipeline growth, CAC, and payback metrics

✅ Analyze audience insights and keyword performance to target high-potential prospects

✅ Create persuasive ad copy tailored to venture-funded startups

✅ Partner with Design and Product to quickly test and optimize landing pages

✅ Coordinate closely with Sales to ensure seamless transitions from MQLs to booked demos

✅ Experiment with new channels, ad formats, and creative concepts to drive additional growth

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently to achieve results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years managing performance marketing campaigns for B2B SaaS products

Required Skills:

• Advanced proficiency with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager
• Strong analytical skills and data-driven decision-making
• Creative mindset with a knack for developing visually engaging ads and persuasive copy
• Proven ability to interpret data and quickly implement optimizations
• Track record of rapid experimentation and data-driven decision-making

Preferred Skills:

• Previous experience marketing payroll, HR, or finance-related technology
• Knowledge of account-based marketing (ABM) platforms such as Demandbase or 6sense
• Exposure to growth engineering methodologies

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of the venture-funded startup ecosystem will be particularly successful in this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (OTE)

Benefits:

• Equity: 0.15–0.25%

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: TalentPluto is a high-growth startup focused on simplifying payroll, HR, and compliance for early-stage companies using cutting-edge automation.

Company Size: 2-10 employees (Small, agile team with significant growth potential)

Founded: 2024 (Relatively new, with a strong focus on innovation and rapid growth)

Company Description:

• Dedicated to empowering founders to manage essential business operations effortlessly
• Backed by renowned venture investors and successful entrepreneurs
• Trusted by a rapidly growing number of innovative startups nationwide
• Poised to handle hundreds of millions in payroll processing by next year

Company Specialties:

• Payroll automation
• HR and compliance solutions
• Early-stage company support

Company Website: talentpluto.com

ASSUMPTION: TalentPluto's focus on automation and streamlining essential business operations for early-stage companies sets it apart in the market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with Product, Design, and Sales teams.

Work Arrangement: Remote OK (Flexible work arrangement with a focus on results)

Growth Opportunities:

• As the company grows, there will be opportunities to take on more responsibilities and potentially lead a team.
• This role offers the chance to make a significant impact on the company's growth and success.
• TalentPluto's rapid growth presents numerous career advancement opportunities.

ASSUMPTION: This role offers significant growth potential as the company continues to expand and gain market share.

🌍 Location & Work Environment

Office Type: Remote-first (With the option to work from the New York office)

Office Location(s): New York, NY, USA

Geographic Context:

• New York is a major hub for venture-funded startups and technology companies.
• The city offers a vibrant and dynamic work environment with numerous networking opportunities.
• New York's time zone (EST) allows for collaboration with both domestic and international teams.

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results

ASSUMPTION: The remote-friendly work environment at TalentPluto allows for a better work-life balance and the ability to attract top talent from across the country.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the CEO to discuss the role and cultural fit
• Performance marketing challenge to assess strategic thinking and execution
• Final interview with the CEO to discuss the candidate's approach to the challenge and answer any questions

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Creativity and persuasiveness in ad copywriting
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight your experience with performance marketing campaigns and the results you've driven.
• Demonstrate your understanding of the venture-funded startup ecosystem and how your skills align with TalentPluto's mission.
• Prepare for the performance marketing challenge by researching the company and its target audience.

ATS Keywords: Performance Marketing, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, B2B SaaS, Customer Acquisition Cost, Pipeline Growth, Landing Page Optimization, Sales Coordination, Experimentation, Growth Marketing

ASSUMPTION: The interview process at TalentPluto is designed to assess the candidate's strategic thinking, creativity, and cultural fit, as well as their ability to drive results through performance marketing campaigns.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite (Facebook Ads, Instagram Ads)
• LinkedIn Campaign Manager
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge technology and new ideas to drive growth
• Simplicity: Streamlining essential business operations to empower founders
• Collaboration: Working closely with cross-functional teams to achieve common goals
• Accountability: Taking ownership of results and continuously improving performance

Work Style:

• Data-driven: Making decisions based on data and analytics
• Creative: Approaching problems with a unique perspective and innovative solutions
• Adaptable: Embracing change and quickly pivoting when necessary
• Results-oriented: Focusing on driving measurable results and achieving goals

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in performance marketing?
• Can you describe a time when you had to pivot your strategy due to changing market conditions or data insights?
• How do you approach collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: TalentPluto values candidates who are data-driven, creative, adaptable, and results-oriented, with a strong commitment to innovation, simplicity, and collaboration.

⚠️ Potential Challenges

• Managing a high volume of paid advertising campaigns across multiple platforms
• Balancing the need for short-term results with long-term strategic planning
• Keeping up with the rapid growth and changing priorities of a high-growth startup
• Ensuring seamless collaboration and communication with cross-functional teams

ASSUMPTION: The fast-paced and dynamic environment at TalentPluto presents both opportunities and challenges for candidates, requiring strong time management, prioritization, and communication skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on paid advertising channels to drive pipeline growth and reduce customer acquisition cost.
• TalentPluto's focus on early-stage companies and automation sets it apart from other payroll and HR technology providers.
• This role offers significant growth potential as the company continues to expand and gain market share.

ASSUMPTION: This role is unique in its focus on performance marketing for a high-growth startup focused on payroll, HR, and compliance automation for early-stage companies.

📝 Sample Projects

• Developing and executing a campaign strategy to drive a 20% increase in qualified leads within the first three months
• Optimizing landing pages to improve conversion rates by 15% through A/B testing and data-driven design changes
• Expanding the company's reach into new markets by identifying high-potential audiences and developing tailored ad campaigns

ASSUMPTION: These sample projects demonstrate the types of initiatives the Performance Marketing Lead will be responsible for driving, with a focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does TalentPluto plan to scale its payroll processing capabilities in the coming year?
• Can you describe the company's approach to cross-functional collaboration and how this role fits into that structure?
• How does TalentPluto support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked?
• How does TalentPluto approach work-life balance, and what resources are available to support employees in maintaining a healthy lifestyle?

ASSUMPTION: These questions are designed to provide insight into the company's growth plans, work environment, and commitment to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and the results you've driven
• Prepare for the performance marketing challenge by researching the company and its target audience
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.