Performance Marketing Lead (all genders)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (all genders)

🔹 Company: saint sass

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Textile Manufacturing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the performance marketing team and strategy
• Balancing performance and brand growth
• Operational management of paid social and growth channels
• Budget planning, allocation, and optimization
• Creative testing and funnel optimization

ASSUMPTION: This role requires a strong background in performance marketing with a focus on paid social and growth channels, as well as experience in strategic planning and team leadership.

📋 Key Responsibilities

✅ Lead the performance marketing team and strategy

✅ Balance performance and brand growth

✅ Manage paid social and growth channels (Fokus: Meta)

✅ Plan, allocate, and optimize marketing budgets

✅ Conduct creative testing and funnel optimization

✅ Collaborate with content team and C-level management

✅ Develop and implement marketing strategies

✅ Grow and lead the marketing team

ASSUMPTION: This role requires a mix of operational, strategic, and leadership skills, with a strong focus on performance marketing and brand development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in performance marketing, preferably in a fast-growing direct-to-consumer brand or agency

Required Skills:

• Deep performance marketing background with operational Meta expertise
• Strong analytical skills and data-driven mindset
• Excellent communication and leadership skills
• Gespür for aesthetics, storytelling, and brand growth
• Fashion trends and industry knowledge
• Fluent in German and English

Preferred Skills:

• Google Ads experience
• Experience in team expansion and management
• C-level stakeholder management

ASSUMPTION: This role requires a well-rounded skill set, with a strong focus on performance marketing, analytics, and leadership.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a performance marketing lead role in Berlin)

Benefits:

• Flexible working hours
• Creative freedom
• Engaged small team
• Opportunity for growth

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing lead role in Berlin, with a focus on experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Textile Manufacturing, with a focus on fashion and lingerie

Company Size: 2-10 employees, offering a close-knit and collaborative work environment

Founded: 2021, with a short history of rapid growth and expansion

Company Description:

• Saint Sass is a fashion brand focused on lingerie and loungewear
• Known for its bold statements, sarkastic designs, and empowering message
• Strong community engagement with over 250,000 followers worldwide

Company Specialties:

• Performance marketing and growth strategies
• Brand development and storytelling
• Community engagement and management

Company Website: saintsass.com

ASSUMPTION: Saint Sass is a young, rapidly growing fashion brand with a strong focus on performance marketing and brand development.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: Reports directly to the founders and works closely with the content team

Work Arrangement: On-site, with flexible working hours and a focus on collaboration

Growth Opportunities:

• Expansion of the marketing team and increased responsibilities
• Strategic input into the company's growth and development
• Potential for career progression within the company

ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and personal career development.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space in central Berlin

Office Location(s): Joachimstraße 3-4, Berlin, 10119, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving fashion industry
• Central location with easy access to public transportation
• Close proximity to shops, restaurants, and cultural attractions

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a focus on results

ASSUMPTION: The work environment is collaborative, creative, and fast-paced, with a focus on results and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen
• In-depth interview with the founders and/or marketing team
• Case study or assignment to assess strategic and operational skills
• Final interview with the founders to discuss fit and expectations

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Analytical skills and data-driven mindset
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate a strong understanding of the fashion industry and Saint Sass' unique brand
• Showcase your ability to balance performance and brand growth
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Performance Marketing, Meta Expertise, Google Ads, Analytical Thinking, Budget Management, Creative Testing, Team Leadership, Strategic Planning, Brand Development, Community Engagement, Data Analysis, Growth Strategies, Fashion Trends, Storytelling, Ownership, Communication Skills

ASSUMPTION: The application process is competitive, with a focus on assessing strategic, operational, and leadership skills, as well as cultural fit.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads (optional)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in performance marketing tools, with a focus on Meta Ads Manager and Google Analytics.

👔 Cultural Fit Considerations

Company Values:

• Self-determination and empowerment
• Humor and sarkasm
• Sexiness and boldness

Work Style:

• Collaborative and creative
• Results-driven and data-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you align with Saint Sass' values of self-determination, humor, and boldness?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of balancing performance and brand growth?

ASSUMPTION: Saint Sass values candidates who are aligned with their brand values, comfortable working in a fast-paced environment, and able to balance performance and brand growth.

⚠️ Potential Challenges

• Managing a small but growing team with limited resources
• Balancing performance and brand growth in a competitive market
• Adapting to the fast-paced and ever-changing fashion industry
• Working in a close-knit team with high expectations for collaboration and results

ASSUMPTION: This role presents unique challenges, including managing a small but growing team, balancing performance and brand growth, and adapting to the fast-paced fashion industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing and growth strategies
• Saint Sass' unique brand and values set it apart from other fashion companies
• This role offers significant growth opportunities, both in terms of team expansion and personal career development

ASSUMPTION: This role is unique in its focus on performance marketing and brand development, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive performance marketing strategy for a new product launch
• Conducting A/B tests on creative and ad copy to optimize performance and brand messaging
• Analyzing and optimizing marketing funnels to improve conversion rates and reduce customer acquisition costs

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and implement strategic performance marketing campaigns, with a focus on optimization and growth.

❓ Key Questions to Ask During Interview

• How does Saint Sass differentiate itself from other fashion brands in the market?
• What are the key priorities for the performance marketing team in the first 90 days?
• How does Saint Sass support the growth and development of its employees?
• What are the most significant challenges facing the performance marketing team, and how can this role address them?
• How does Saint Sass approach balancing performance and brand growth in its marketing strategies?

ASSUMPTION: Interview questions should focus on understanding the company's unique brand, the role's priorities, and the candidate's ability to balance performance and brand growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Prepare for the interview by researching Saint Sass' brand and values, and developing questions that demonstrate your interest in the role
• Follow up after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.