Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Freedx

🔹 Location: Armenia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 27, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Leading full-spectrum performance-driven user acquisition and lifecycle marketing
• Owning end-to-end paid ads, conversion optimization, CRM, and retargeting strategy
• Driving measurable user growth across all touchpoints
• Collaborating cross-functionally with creative, content, and product teams
• Managing weekly budget allocations, campaign segmentation, and performance targets

ASSUMPTION: This role requires a high degree of autonomy and strategic thinking, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Media Buying & Paid Acquisition: Plan, launch, and optimize performance campaigns across social, search, native, and display ecosystems. Define creative angles, campaign objectives, and targeting strategies per channel category. Own performance across the full paid funnel: reach → clicks → signups → activation.

✅ Retargeting & Funnel Re-engagement: Build cross-channel retargeting campaigns across display, messaging apps, email, and bots. Segment and re-engage users based on funnel drop-off. Coordinate creative and message variations across all touchpoints. Optimize frequency, sequencing, and conversion metrics.

✅ CRM, Email & Lifecycle Automation: Design and manage CRM systems and behavior-based email workflows. Set up onboarding, referral, reactivation, and milestone engagement flows. Implement triggers via email, in-app, or messaging platforms (Telegram bots, etc.). Analyze performance and iterate continuously.

✅ Conversion Optimization: Coordinate A/B tests for landing page design, CTAs, and ad-to-page alignment. Use heatmaps, scroll depth, and analytics data to identify drop-off points. Benchmark funnel performance against crypto industry standards. Prioritize conversion rate optimization (CRO) over visual polish.

✅ Analytics & Attribution: Own marketing data pipeline: UTM tracking, event tagging, and attribution logic. Maintain clean tracking structures across paid ads, influencers, PR, and landing pages. Build performance dashboards and reports to track CAC, LTV, signup source, and engagement. Present weekly growth reports and propose experiments based on observed trends.

✅ Referral Program Support: Integrate UTM-based invite tracking and CRM tagging. Monitor referral flow performance, fraud risks, and cost-per-invite. Launch campaigns to boost referral engagement (e.g. XP multipliers, leaderboards). Sync data with community and rewards teams for incentive distribution.

✅ SEO & Organic Growth: Conduct basic SEO audits and set keyword/content objectives. Align blog strategy with search demand. Support organic backlink building via PR, community content, and partnerships.

ASSUMPTION: This role requires a strong understanding of the full marketing funnel, with a focus on driving measurable user growth and optimizing customer journeys across multiple digital touchpoints.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in performance marketing or growth, ideally in crypto, fintech, or high-velocity B2C tech

Required Skills:

• Proven track record optimizing customer journeys across multiple digital touchpoints
• Strong cross-functional coordination skills with creative, content, and product teams
• Highly analytical, test-driven mindset with a focus on measurable outcomes
• Familiarity with Telegram, X, and other crypto-native platforms (a plus)

Preferred Skills:

• Experience with GA4, UTM tools, and basic data visualization
• Proficient in ad platform managers (Meta, Google, TikTok, Twitter/X, programmatic dashboards)

ASSUMPTION: Candidates should have a strong grasp of full-funnel media buying, retargeting, and CRM execution, with a proven track record of driving measurable user growth in high-velocity B2C tech environments.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Performance Marketing Lead role with 8+ years of experience in the crypto/fintech sector)

Benefits:

• Competitive compensation
• Remote-first, flexible work setup
• Generous paid leave
• Fast-paced, high-ownership culture
• Access to top-tier crypto marketing tools and industry events

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Lead role with the required experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Freedx operates in the Financial Services industry, focusing on cryptocurrency exchange and fintech services. The crypto market is highly competitive and rapidly evolving, requiring continuous innovation and adaptation to maintain a competitive edge.

Company Size: Freedx is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.

Founded: Freedx was founded in 2024, making it a relatively new player in the crypto exchange market. The company's young age and rapid growth present exciting opportunities for early employees to shape its future.

Company Description:

• Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience
• The team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance
• Freedx is committed to creating a platform that empowers clients with the freedom to manage their digital assets confidently and efficiently

Company Specialties:

• Cryptocurrency
• Crypto
• Web3
• Blockchain
• Crypto Exchange and Fintech

Company Website: www.freedx.com

ASSUMPTION: Freedx's focus on innovation, user-centric design, and compliance sets it apart from competitors, offering applicants a unique opportunity to contribute to the growth and success of a cutting-edge cryptocurrency exchange.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in performance marketing and growth strategies.

Reporting Structure: The Performance Marketing Lead reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including creative, content, and product teams.

Work Arrangement: This role is remote-first, with a flexible work setup that allows for a healthy work-life balance. Occasional travel may be required for team meetings and industry events.

Growth Opportunities:

• As Freedx continues to grow, there will be ample opportunities for career advancement within the marketing department and the company as a whole
• This role offers the chance to build and lead a high-performing marketing team, driving user growth and shaping the company's marketing strategy
• Working at a fast-paced, innovative company like Freedx provides excellent exposure to the crypto and fintech industries, fostering professional development and growth

ASSUMPTION: The Performance Marketing Lead role at Freedx offers a unique opportunity to drive user growth and shape the company's marketing strategy in a rapidly evolving and highly competitive industry.

🌍 Location & Work Environment

Office Type: Freedx operates a remote-first work environment, with no physical office location.

Office Location(s): N/A (Remote work only)

Geographic Context:

• Armenia is located in the Caucasus region, with a growing tech industry and a favorable time zone for collaboration with international teams
• The country offers a relatively low cost of living compared to other European countries, providing an attractive option for remote workers
• Armenia's strategic location between Europe and Asia makes it an ideal hub for international businesses, including cryptocurrency exchanges

Work Schedule: The Performance Marketing Lead role follows a standard full-time work schedule, with flexibility for remote work and occasional team meetings or industry events.

ASSUMPTION: Freedx's remote-first work environment offers applicants the opportunity to work from anywhere, with the flexibility to balance work and personal life according to their preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screening with the HR department to assess cultural fit and basic qualifications
• In-depth phone or video interview with the hiring manager (CMO) to discuss the role, responsibilities, and expectations
• Technical assessment or case study to evaluate the candidate's strategic thinking and problem-solving skills
• Final interview with the CEO or another senior leader to discuss the company's vision, mission, and long-term goals

Key Assessment Areas:

• Strategic thinking and problem-solving skills in performance marketing and growth strategies
• Data-driven decision-making and analytical skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Freedx's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in performance marketing, user acquisition, and lifecycle engagement
• Prepare for the interview by researching Freedx's mission, values, and recent projects, and be ready to discuss your ideas for driving user growth and optimizing customer journeys
• If applicable, showcase your portfolio or examples of your work, demonstrating your ability to drive measurable results in high-velocity B2C tech environments

ATS Keywords: Performance Marketing, User Acquisition, Lifecycle Engagement, Media Buying, Retargeting, CRM, Email Marketing, Conversion Optimization, Analytics, Attribution, SEO, Data Analysis, Creative Coordination, Campaign Management, Digital Marketing, Growth Reporting, Crypto, Fintech, High-Velocity B2C Tech

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data-driven approach, and ability to drive measurable user growth in a highly competitive and rapidly evolving industry.

🛠️ Tools & Technologies

• CRM/email platforms (e.g., HubSpot, Mailchimp, or similar)
• GA4, UTM tools, and basic data visualization (e.g., Google Analytics, Google Data Studio, or similar)
• Ad platform managers (e.g., Meta, Google, TikTok, Twitter/X, programmatic dashboards, or similar)

ASSUMPTION: The Performance Marketing Lead role at Freedx requires proficiency in various marketing tools and technologies, with a focus on data-driven decision making and continuous optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Freedx values continuous learning, adaptation, and pushing the boundaries of what's possible in the crypto exchange market
• User-centric design: Freedx prioritizes the user experience, ensuring that its platform is intuitive, secure, and easy to use
• Compliance: Freedx is committed to operating within the bounds of relevant laws and regulations, prioritizing user safety and trust

Work Style:

• Data-driven: Freedx emphasizes data-driven decision making and continuous optimization, with a focus on measurable outcomes
• Collaborative: Freedx fosters a culture of cross-functional collaboration and communication, with a strong emphasis on teamwork and collective success
• Agile: Freedx operates in a fast-paced, dynamic environment, requiring employees to be adaptable, responsive, and proactive

Self-Assessment Questions:

• Do you align with Freedx's values of innovation, user-centric design, and compliance? How have you demonstrated these values in your previous roles?
• Are you comfortable working in a remote, agile environment, with a high degree of autonomy and flexibility?
• How do you approach data-driven decision making and continuous optimization in your marketing strategies?

ASSUMPTION: Applicants should assess their alignment with Freedx's values and work style, ensuring a strong cultural fit for long-term success in the role.

⚠️ Potential Challenges

• The crypto market is highly competitive and rapidly evolving, requiring continuous adaptation and innovation to maintain a competitive edge
• The role may require occasional travel for team meetings and industry events, which could disrupt the applicant's preferred work-life balance
• The remote work environment may present communication and collaboration challenges, requiring strong self-motivation and time management skills
• The applicant may face cultural or language barriers when working with international teams, requiring strong communication and adaptability skills

ASSUMPTION: Applicants should carefully consider the potential challenges of working in a highly competitive, rapidly evolving industry, with a remote-first work environment and international team dynamics.

📈 Similar Roles Comparison

• Compared to other Performance Marketing Lead roles in the crypto/fintech industry, this role offers a unique opportunity to drive user growth and shape the marketing strategy of a rapidly growing, innovative cryptocurrency exchange
• The crypto industry is characterized by high competition, rapid innovation, and a strong focus on user-centric design and compliance
• Career paths in the crypto/fintech industry may vary depending on the specific role, company size, and market conditions, offering applicants a wide range of growth opportunities

ASSUMPTION: Applicants should consider the unique opportunities and challenges presented by the crypto/fintech industry, as well as the specific growth prospects offered by Freedx's rapidly expanding user base and innovative platform.

📝 Sample Projects

• Developing and executing a comprehensive user acquisition strategy across multiple paid advertising channels, driving measurable growth in user signups and activations
• Optimizing the customer journey across multiple touchpoints, improving conversion rates, and reducing user drop-off through A/B testing and data-driven decision making
• Building and managing a high-performing CRM system, with behavior-based email workflows and triggers that drive user engagement and retention

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects, demonstrating their ability to drive measurable results in high-velocity B2C tech environments.

❓ Key Questions to Ask During Interview

• What are the top priorities for the first 90 days in this role, and how will my work contribute to Freedx's overall growth strategy?
• How does Freedx support the professional development and growth of its marketing team members, and what opportunities exist for career advancement within the company?
• What are the key challenges facing Freedx in the competitive crypto exchange market, and how can my work help address these challenges and drive user growth?
• How does Freedx foster a culture of innovation, user-centric design, and compliance, and what role does this play in the company's long-term success?
• What is the expected work-life balance for this role, and how does Freedx support its employees in maintaining a healthy work-life balance, particularly in a remote work environment?

ASSUMPTION: Applicants should use the interview process to assess the company's growth strategy, career advancement opportunities, and work-life balance, ensuring a strong fit with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Freedx Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in performance marketing, user acquisition, and lifecycle engagement
• Prepare for the interview by researching Freedx's mission, values, and recent projects, and be ready to discuss your ideas for driving user growth and optimizing customer journeys
• If applicable, showcase your portfolio or examples of your work, demonstrating your ability to drive measurable results in high-velocity B2C tech environments
• Follow up with the hiring manager (CMO) one week after the final interview to express your enthusiasm for the role and reiterate your qualifications and fit for the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.