🔹 Job Title: Performance Marketing Lead
🔹 Company: Ajaib
🔹 Location: South Jakarta, Indonesia
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (Remote & On-site)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and collaboration.
✅ Plan, execute, and optimize performance marketing campaigns across key channels
✅ Utilize deep understanding of digital ad platforms and campaign mechanics
✅ Manage campaign budgets and ROI forecasts, and analyze campaign performance
✅ Align performance marketing strategies with broader business objectives
✅ Communicate insights effectively to stakeholders and collaborate cross-functionally
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative collaboration, with a focus on driving campaign performance and growth.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3 years of experience managing performance marketing campaigns, preferably app-based campaigns
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong foundation in performance marketing, with a proven track record of driving campaign success and a solid understanding of data analysis and business objectives.
Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on experience and market standards for mid-senior level marketing roles in Indonesia)
Benefits:
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for mid-senior level marketing roles in Indonesia, with additional benefits to attract and retain top talent in a competitive job market.
Industry: Fintech, with a focus on investment and stock trading services
Company Size: Medium (201-500 employees), large enough to offer resources and growth opportunities, yet small enough for employees to make a significant impact
Founded: 2019, with a rapid growth trajectory that has seen the company become Indonesia's first investment fintech unicorn
Company Description:
Company Specialties:
Company Website: http://www.ajaib.co.id
ASSUMPTION: Ajaib is a dynamic and innovative company in the fintech industry, with a strong focus on growth and expansion.
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing team and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, design, and data teams
Work Arrangement: Hybrid (On-site & Remote), with flexible hours and remote work options available
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on the company's success.
Office Type: Hybrid (On-site & Remote), with a head office in the Indonesia Stock Exchange Building in South Jakarta
Office Location(s): South Jakarta, Indonesia
Geographic Context:
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and build relationships in the office, while also enjoying the flexibility and convenience of remote work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, Google Ads, Meta, TikTok Ads, Data Analysis, Campaign Management, Budget Management, Creative Collaboration, Digital Advertising, Conversion Funnel Analysis, Cohort Analysis, Mobile Measurement Partners, Data Visualization, Financial Literacy, Growth Mindset, Communication Skills
ASSUMPTION: The application process is designed to assess candidates' technical skills, data analysis abilities, and cultural fit, with a focus on performance marketing expertise and campaign management.
ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a strong focus on performance marketing channels and data analysis.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be comfortable working in a dynamic, collaborative environment and be able to demonstrate a strong fit with Ajaib's company values and culture.
ASSUMPTION: These challenges are inherent to working in a fast-paced, growing startup environment and can be overcome with strong communication, collaboration, and adaptability.
ASSUMPTION: This role is unique in its focus on performance marketing and data analysis, with significant growth opportunities for the right candidate.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to plan, execute, and optimize performance marketing campaigns, with a strong focus on data analysis and collaboration.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the marketing team, as well as their ability to contribute to the team's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.