Performance Marketing Lead (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the entire performance marketing strategy across various platforms
• Developing and implementing scalable performance strategies
• Enhancing the team's data analytical skills and implementing AI tools
• Leading a small team and fostering a growth mindset

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive growth and innovation in the performance marketing space.

📋 Key Responsibilities

✅ Develop and execute performance marketing strategies across Meta, Google, TikTok, Native, and Influencer Paid Collabs

✅ Implement and optimize testing structures (e.g., Funnel, Copy, Hook-Strategies) and make data-driven decisions

✅ Lead and develop a small team, fostering a data-driven and innovative culture

✅ Collaborate with cross-functional teams to align performance marketing efforts with overall business objectives

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of experience in performance marketing, preferably in a D2C startup environment

Required Skills:

• Proven track record of scaling performance marketing budgets profitably
• Expertise in Meta, Google, TikTok, Native, and Influencer Paid Collabs
• Strong analytical skills and data-driven mindset
• Excellent leadership and team management skills
• Fluency in German (C2 level) and excellent English skills

Preferred Skills:

• Experience with AI tools and KI-gestütztes Arbeiten
• Knowledge of the supplements and functional food industry

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving growth are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Remote work with the option to work from an office in the Berlin Bergmannkiez
• Health support (Urban Sports Club or Wellpass)
• Germany ticket for maximum flexibility
• Free product packages and legendary offsite events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for performance marketing leads with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in E-commerce and FBA

Company Size: Small (2-10 employees), offering a close-knit and agile work environment

Founded: 2019, with a focus on supporting growth companies and startups in the E-commerce space

Company Description:

• Start To Finish Consulting GmbH is a recruiting boutique specializing in supporting E-commerce and FBA companies with their hiring needs
• The company focuses on placing A-players in key positions within growth companies and startups
• With over 100 satisfied customers, they are the #1 recruiting boutique for E-commerce startups in the German-speaking region

Company Specialties:

• Recruiting and headhunting for E-commerce and FBA companies
• Active sourcing and employer branding
• Supporting clients in building their in-house recruiting capabilities

Company Website: starttofinish.de

ASSUMPTION: Start To Finish Consulting GmbH is well-positioned to provide valuable insights into the E-commerce and FBA industry and its hiring trends.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the hiring manager and may have supervisory responsibilities for a small team

Work Arrangement: Remote OK, with the option to work from an office in the Berlin Bergmannkiez

Growth Opportunities:

• Potential to grow into a leadership role within the performance marketing team
• Opportunity to shape the company's performance marketing strategy and make a significant impact
• Chance to learn and implement AI tools and KI-gestütztes Arbeiten

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing.

🌍 Location & Work Environment

Office Type: Remote-friendly with an option to work from an office in the Berlin Bergmannkiez

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving startup scene
• The Bergmannkiez is a popular and trendy neighborhood in Berlin, known for its diverse food scene and cultural attractions
• Germany offers a high quality of life, with excellent healthcare, education, and infrastructure

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The remote-friendly work environment and flexible hours cater to a wide range of candidates' preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video call to discuss the role and assess cultural fit
• In-depth interview with the hiring manager to discuss performance marketing strategies and experience
• Final interview with the team to assess team dynamics and fit

Key Assessment Areas:

• Performance marketing strategies and experience
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Be prepared to discuss your approach to data-driven decision-making and testing structures
• Showcase your leadership skills and ability to drive growth and innovation

ATS Keywords: Performance Marketing, Meta, Google, TikTok, Native, Influencer Paid Collabs, Data Analysis, Team Leadership, AI Tools, Testing Structures, D2C Marketing

ASSUMPTION: The application process is designed to assess candidates' performance marketing expertise, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Native advertising platforms (e.g., Outbrain, Revcontent)
• Influencer marketing platforms (e.g., Grin, Upfluence)
• AI tools and KI-gestütztes Arbeiten (e.g., Albert, Acquisio)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and implement new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Autonomous and self-motivated
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do I thrive in a data-driven and innovative environment?
• Am I comfortable working autonomously and making data-driven decisions?
• Do I enjoy collaborating with cross-functional teams and fostering a growth mindset?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing a small team and fostering a growth mindset in a remote work environment
• Keeping up with the latest trends and best practices in performance marketing
• Scaling performance marketing budgets profitably while maintaining a strong return on investment
• Balancing the demands of multiple marketing channels and platforms

ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to drive results in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Senior Performance Marketing Manager in a D2C company, but with additional leadership responsibilities
• Unlike other roles, this position offers the opportunity to shape the company's performance marketing strategy and make a significant impact
• Career progression may include moving into a leadership role within the performance marketing team or taking on additional responsibilities within the company

ASSUMPTION: Candidates should compare this role to similar positions in the industry to better understand the unique opportunities and challenges it offers.

📝 Sample Projects

• Developing and executing a performance marketing strategy for a new product launch
• Optimizing testing structures to improve return on investment for a key marketing channel
• Leading a team project to implement AI tools and KI-gestütztes Arbeiten in the performance marketing process

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a team environment.

❓ Key Questions to Ask During Interview

• How does the company approach data-driven decision-making and continuous learning in the performance marketing space?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to remote work and team collaboration?
• How does the company measure the success of its performance marketing efforts, and how does this role contribute to those metrics?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's performance marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Prepare for the interview by researching the company's performance marketing strategy and approach to data-driven decision-making
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.