Performance Marketing Lead (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading a small team and driving performance marketing strategies across multiple channels
• Developing and implementing scalable performance strategies
• Integrating AI into the team's workflows and mindset
• Managing significant budgets and driving profitable growth
• Collaborating with a successful and rapidly growing supplement brand

ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and hands-on execution. The ideal candidate will have a proven track record in performance marketing and experience managing teams.

📋 Key Responsibilities

✅ Develop and execute performance marketing strategies across Meta, Google, TikTok, influencer paid collabs, and native advertising

✅ Lead a small team, fostering a data-driven mindset and continuous learning

✅ Implement and optimize testing structures to drive data-based decision-making

✅ Collaborate with the client's team to align marketing efforts with overall business objectives

✅ Stay up-to-date with industry trends and new marketing channels

ASSUMPTION: This role requires a strong focus on data analysis and a proactive approach to identifying new opportunities for growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years in performance marketing, ideally in a startup or scale-up environment

Required Skills:

• Proven expertise in Meta, Google, TikTok, influencer marketing, and native advertising
• Experience managing significant budgets and driving profitable growth
• Strong analytical skills and data-driven mindset
• Excellent leadership and team management skills
• Fluency in German (C2 level) and excellent English

Preferred Skills:

• Experience with AI integration in marketing workflows
• Knowledge of the supplement industry

ASSUMPTION: Candidates with experience in e-commerce and a strong understanding of D2C marketing will be at a significant advantage.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI estimated based on experience level and industry standards)

Benefits:

• Remote work with the option to work from an office in Berlin
• Health support (Urban Sports Club or Wellpass)
• Germany ticket for public transportation
• Free product packages and legendary offsite events

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for a performance marketing lead role with 5-10 years of experience. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Start To Finish Consulting GmbH specializes in recruiting for e-commerce and FBA companies. They focus on helping startups and growth companies find key personnel for their teams.

Company Size: Small (2-10 employees) - Applicants can expect a close-knit team and the opportunity to have a significant impact on the company's success.

Founded: 2019 - Start To Finish Consulting GmbH has been operating for over 6 years, providing recruitment services to over 100 satisfied customers.

Company Description:

• Start To Finish Consulting GmbH is a boutique recruitment agency focused on the e-commerce and FBA sectors
• The company supports startups and growth companies in finding key personnel for their teams
• They have a strong track record of success, with over 100 satisfied customers, including prominent brands like Snocks, SellerX, and Mellow Noir

Company Specialties:

• Recruiting for e-commerce and FBA companies
• Headhunting and active sourcing
• Employer branding and consulting

Company Website: starttofinish.de

ASSUMPTION: Start To Finish Consulting GmbH's expertise in the e-commerce and FBA sectors makes them an ideal partner for companies looking to fill key positions in their teams.

📊 Role Analysis

Career Level: Mid-level to senior - This role offers the opportunity to lead a small team and drive performance marketing strategies for a successful and rapidly growing supplement brand.

Reporting Structure: The Performance Marketing Lead will report directly to the client's team and have the opportunity to collaborate with various departments to align marketing efforts with overall business objectives.

Work Arrangement: Remote OK - The role offers the flexibility to work remotely or from an office in Berlin, with the option to take a winter pause in Kapstadt.

Growth Opportunities:

• Potential to grow into a more senior role within the company or the client's organization
• Opportunity to expand the team and take on additional responsibilities
• Chance to gain experience working with a successful and rapidly growing brand in the supplement industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the client's business and advance their career in the process.

🌍 Location & Work Environment

Office Type: Remote with an option to work from an office in Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• The role is based in Germany, with a strong focus on the domestic market
• Berlin offers a vibrant and dynamic work environment, with a thriving startup scene and a diverse range of cultural attractions
• The remote work option allows for greater flexibility and the opportunity to work from other locations in Germany or even abroad during the winter months

Work Schedule: Full-time (40 hours/week) with flexible hours - The role offers a high degree of autonomy and the opportunity to work independently, with a focus on delivering results rather than adhering to a strict 9-to-5 schedule.

ASSUMPTION: The remote work option and flexible hours make this role an attractive proposition for candidates seeking a better work-life balance or the opportunity to work from different locations.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the client's team to discuss the role and the candidate's experience and qualifications
• Final interview with the client's leadership team to make a hiring decision

Key Assessment Areas:

• Performance marketing expertise and experience
• Leadership and team management skills
• Data-driven mindset and analytical skills
• Cultural fit and alignment with the client's values and goals

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and leadership skills
• Be prepared to discuss specific examples of your achievements in driving profitable growth and optimizing marketing campaigns
• Demonstrate your understanding of the supplement industry and the client's business objectives

ATS Keywords: Performance Marketing, Meta, Google, TikTok, Influencer Marketing, Native Advertising, Data Analysis, Team Leadership, AI Integration, Budget Management, Market Expansion, German Language, English Language

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on performance marketing expertise and leadership skills. Candidates should be prepared to demonstrate their achievements and provide specific examples of their experience in driving growth and optimizing marketing campaigns.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Native advertising platforms (e.g., Outbrain, Revcontent, Taboola)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Results-oriented mindset

Work Style:

• Autonomous and self-motivated
• Proactive and solution-oriented
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do I have a proven track record of driving profitable growth through performance marketing strategies?
• Am I comfortable working remotely and managing a small team?
• Do I have strong analytical skills and a data-driven mindset?
• Do I thrive in a fast-paced and dynamic work environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for both Start To Finish Consulting GmbH and the client's organization, with a proven track record of success in performance marketing and a results-oriented mindset.

⚠️ Potential Challenges

• Managing a small team remotely, requiring strong leadership and communication skills
• Keeping up with the fast-paced and dynamic nature of the performance marketing landscape
• Balancing the need for data-driven decision-making with the need for quick execution and adaptability
• Ensuring alignment with the client's business objectives and marketing goals

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager role, but with the added responsibility of leading a small team
• Unlike other performance marketing roles, this position offers the opportunity to work with a successful and rapidly growing supplement brand in the domestic market
• Career progression in this role could lead to more senior positions within the company or the client's organization

ASSUMPTION: Candidates should compare this role to other performance marketing manager positions, but also consider the unique aspects of this role, such as the opportunity to lead a small team and work with a successful and rapidly growing brand in the supplement industry.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a supplement brand, including Meta, Google, TikTok, influencer paid collabs, and native advertising
• Optimizing testing structures to drive data-based decision-making and improve campaign performance
• Integrating AI into the team's workflows and mindset to enhance data analysis and continuous learning

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the ideal candidate might expect to encounter in this role. The actual projects and responsibilities may vary depending on the client's specific needs and objectives.

❓ Key Questions to Ask During Interview

• Can you describe the client's marketing goals and how this role fits into their overall business strategy?
• What are the key priorities for this role in the first 90 days?
• How does the client support the professional development and growth of their employees?
• What is the team structure and how does this role fit into it?
• What are the key challenges facing the client's business and how can this role help address them?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the client's business, and the team dynamics. The ideal candidate will ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to driving success for the client's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link
• Tailor your resume and cover letter to highlight your performance marketing experience and leadership skills
• Prepare for the interview by researching the client's business and developing specific examples of your achievements in driving profitable growth and optimizing marketing campaigns
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.