📌 Core Information
🔹 Job Title: Performance Marketing Lead, Media Products
🔹 Company: Sporty Group
🔹 Location: Global Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition for Sporty's media products across web and app platforms worldwide
- Leading and scaling digital marketing campaigns across key channels like Google, Meta, TikTok, and programmatic
- Optimizing performance through experimentation, audience insights, and continuous iteration
- Collaborating with product and lifecycle teams to enhance user journeys and drive long-term engagement
- Supporting cross-product analytics and identifying new growth opportunities
ASSUMPTION: This role requires a strong background in performance marketing and user acquisition, with a focus on driving results through data-driven optimization and cross-channel measurement.
📋 Key Responsibilities
✅ Own the strategy and execution of performance marketing initiatives aligned with business goals for our media platforms
✅ Define and oversee paid media acquisition efforts across channels like Google, Meta, TikTok, and programmatic
✅ Optimize performance through experimentation, audience insights, and continuous iteration on creative and targeting approaches
✅ Partner with product and lifecycle teams to enhance onboarding, improve user flows, and drive long-term engagement
✅ Support cross-product analytics by aligning attribution, tracking, and measurement across media and transactional products
✅ Identify and develop new growth opportunities via affiliates, influencers, and local ad networks
✅ Build strong relationships with key media and tech partners to gain early access to betas and unlock strategic advantages
✅ Contribute to a high-performing, collaborative, and innovation-led marketing culture
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Economics, or a related field
Experience: 5+ years of experience in performance marketing, user acquisition, or growth, ideally within media, entertainment, or digital consumer products
Required Skills:
- Proven success scaling paid campaigns across platforms like Google, Meta, TikTok, and programmatic, with a strong grasp of data-driven optimization
- Experience collaborating with product, analytics, and creative teams to improve user journeys and drive measurable impact
- Strong analytical mindset and proficiency with attribution and analytics tools (e.g., Google Analytics, AppsFlyer, Looker)
- Solid understanding of marketing fundamentals across paid acquisition, lifecycle/CRM, and cross-channel measurement
- Fluent in English; additional languages (e.g., Portuguese or Spanish) are a plus
- Comfortable working in fast-paced, cross-functional, and globally distributed teams
Preferred Skills:
- Experience working with media and entertainment products
- Familiarity with marketing automation tools and platforms
ASSUMPTION: Candidates with experience in media or entertainment industries and familiarity with marketing automation tools will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in the digital entertainment sector, the estimated salary range for this position is $100,000 - $150,000 USD per year. This range may vary depending on the candidate's experience, skills, and location.
Benefits:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Highly talented, dependable co-workers in a global, multicultural organization
- Payment via DEEL, a world-class online wallet system
Working Hours: Full-time (40 hours per week) with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and location. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Sporty Group operates in the spectator sports industry, focusing on digital entertainment platforms that serve millions of daily active users across the globe.
Company Size: Sporty Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Sporty Group was founded in 2013 and has since grown into a global, multicultural organization with technology and operations hubs across multiple countries and continents.
Company Description:
- Sporty Group is a consumer internet and technology business with unrivaled sports media, gaming, social, and fintech platforms
- The company's mission is to be an everyday entertainment platform for everyone
- Sporty Group empowers its employees with a dynamic and flexible work life, rewarding them generously based on their contribution
Company Specialties:
- Sports media
- Gaming
- Social platforms
- Fintech
Company Website: www.sportygroup.com
ASSUMPTION: Sporty Group's focus on digital entertainment platforms and global user base provides unique opportunities for marketing professionals to gain experience in a fast-paced, innovative environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong background in performance marketing and user acquisition, with a focus on driving results through data-driven optimization and cross-channel measurement.
Reporting Structure: The Performance Marketing Lead will report directly to the Head of Marketing and work closely with product, lifecycle, creative, and analytics teams.
Work Arrangement: This role is fully remote, with flexible working hours and the opportunity to work from anywhere globally.
Growth Opportunities:
- As Sporty Group continues to grow, there may be opportunities for the Performance Marketing Lead to take on additional responsibilities or move into a management role
- The company's global presence provides opportunities for international travel and collaboration with teams across multiple time zones
- Working in a fast-paced, innovative environment offers continuous learning and professional development opportunities
ASSUMPTION: The fully remote work arrangement and global user base provide unique opportunities for candidates to gain experience working in a diverse, multicultural environment.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (Global Remote)
Geographic Context:
- Sporty Group's global user base spans multiple countries and continents, providing a diverse and multicultural work environment
- The company's fully remote work arrangement allows employees to work from anywhere with an internet connection
- Sporty Group's technology and operations hubs are located across more than 10 countries and 3 continents
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members across multiple time zones
ASSUMPTION: The fully remote work arrangement and global user base provide unique opportunities for candidates to gain experience working in a diverse, multicultural environment with a high degree of autonomy and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Head of Marketing or another senior marketing team member
- Final interview with the CEO or another senior executive
Key Assessment Areas:
- Marketing strategy and planning
- Data-driven decision-making and analytics
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with performance marketing, user acquisition, and data-driven optimization in your resume and cover letter
- Demonstrate your understanding of Sporty Group's business and user base in your application materials
- Prepare for behavioral interview questions that focus on your experience working in fast-paced, cross-functional teams and driving results through data-driven optimization
ATS Keywords: Performance marketing, user acquisition, growth, digital marketing, data-driven optimization, analytics, cross-channel measurement, paid media, audience insights, engagement, onboarding, experimentation, influencer marketing, relationship building
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, data-driven decision-making, and cross-functional collaboration skills, as well as their cultural fit with Sporty Group's global, multicultural organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram, etc.)
- TikTok Ads
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Attribution and analytics tools (e.g., Google Analytics, AppsFlyer, Looker, etc.)
- Marketing automation tools (e.g., HubSpot, Marketo, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Intelligence and energy
- Passion for our products and serving our users
- Dynamic and flexible work life
- Generous rewards based on contribution
Work Style:
- Fast-paced and innovative
- Collaborative and cross-functional
- Data-driven and results-oriented
- Global and multicultural
Self-Assessment Questions:
- Do you thrive in fast-paced, cross-functional environments?
- Are you comfortable working with a diverse, global team and managing multiple time zones?
- Do you have a strong analytical mindset and a proven track record of driving results through data-driven optimization?
ASSUMPTION: Candidates who are comfortable working in fast-paced, cross-functional teams and have a strong analytical mindset will be well-suited to Sporty Group's culture and work environment.
⚠️ Potential Challenges
- The fully remote work arrangement may require strong self-motivation and time management skills
- The global user base and multicultural work environment may present communication and cultural challenges
- The fast-paced, innovative nature of the company may require candidates to be adaptable and comfortable with change
- The competitive nature of the digital entertainment industry may present challenges in driving user acquisition and engagement
ASSUMPTION: Candidates who are comfortable working in fast-paced, cross-functional teams and have a strong analytical mindset will be well-suited to Sporty Group's culture and work environment, despite the potential challenges presented by the fully remote work arrangement and global user base.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or User Acquisition Manager position in a digital entertainment or media company
- However, this role places a greater emphasis on cross-product analytics and alignment with transactional products
- This role may offer more opportunities for international travel and collaboration with teams across multiple time zones
ASSUMPTION: Candidates with experience in growth marketing or user acquisition roles in digital entertainment or media companies will find this role to be a good fit, with unique opportunities for cross-product analytics and international collaboration.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to drive user acquisition for a new media product launch
- Optimizing paid media campaigns across Google, Meta, TikTok, and programmatic networks to improve cost per acquisition and return on ad spend
- Collaborating with product and lifecycle teams to enhance user onboarding and improve user flows, resulting in increased engagement and retention
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Performance Marketing Lead may be responsible for, but the specific projects and priorities may vary depending on the company's current goals and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing tech stack and how it is being leveraged to drive user acquisition and engagement?
- How does the marketing team collaborate with product, lifecycle, and analytics teams to improve user journeys and drive long-term engagement?
- What are the key challenges and opportunities facing the marketing team in the next 12-24 months, and how does this role contribute to addressing them?
- How does Sporty Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) and metrics used to measure the success of the marketing team's initiatives, and how are they tracked and reported?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company, as well as to assess their fit with Sporty Group's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with performance marketing, user acquisition, and data-driven optimization
- Prepare for behavioral interview questions that focus on your experience working in fast-paced, cross-functional teams and driving results through data-driven optimization
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
