Performance Marketing Lead (Remote US)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (Remote US)

🔹 Company: Directive Consulting

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Leading a collection of Paid Media accounts and serving as direct support to client contacts
• Driving referrals via client relationships and building strategies for clients each quarter
• Executing and optimizing PPC advertising campaigns across multiple platforms
• Collaborating with internal teams and external vendors to ensure alignment and quality
• Meeting and exceeding department level OKRs, such as client growth and goal attainment

ASSUMPTION: This role requires a balance of client management, strategic planning, and hands-on campaign execution. Successful candidates will have experience working with B2B SaaS/tech clients and a strong understanding of PPC principles.

📋 Key Responsibilities

✅ Oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts

✅ Drive referrals via client relationships and build strategies for clients each quarter

✅ Execute and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads

✅ Collaborate with internal teams and external vendors to ensure alignment and quality

✅ Meet and exceed department level OKRs, such as client growth and goal attainment

✅ Confirm lead routing is accurate within a CRM and understand the value of Programmatic campaigns

✅ Responsible for personal productivity and utilization

✅ Work directly with Associate Director to ensure internal and client goals are achieved

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively manage client relationships and collaborate with internal teams. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience working at a performance/digital marketing agency, with a focus on B2B SaaS/tech clients

Required Skills:

• Deep expertise across paid search and paid social advertising campaigns
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Experience with Programmatic campaigns
• Fluency in additional languages

ASSUMPTION: Candidates with a unique perspective on driving value for SaaS and a competitive yet curious mindset will thrive in this role. Experience with CRM systems and a strong understanding of the sales funnel are also beneficial.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a mid-senior level marketing role in the US)

Benefits:

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support through Spring Health and Headspace
• Gympass
• Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual anniversary trip with peers and executive leadership

Working Hours: Full-time (40 hours per week), with the flexibility to work remotely from anywhere in the US

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the US. The actual salary may vary depending on the candidate's experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on B2B companies, particularly in the SaaS and tech sectors

Company Size: Medium-sized (51-200 employees), offering a collaborative and dynamic work environment

Founded: 2014, with a history of growth and success in the performance marketing industry

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies
• The company uses a unique methodology called Customer Generation, which focuses on SQLs and customers instead of traditional metrics like MQLs
• Directive offers a range of services, including Paid Media, SEO/Content, CRO, and Video, to create comprehensive digital marketing strategies that allow clients to hit their SQL targets

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established company with a strong reputation in the performance marketing industry. They have a global presence and work with some of the world's largest B2B brands.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Associate Director and may oversee a team of Paid Media Strategists

Work Arrangement: Remote (US), with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to advance to a leadership role within the Paid Media team
• Opportunities to work on diverse client accounts and gain exposure to various industries
• Chance to contribute to the growth and success of a dynamic and expanding company

ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and gain exposure to various industries. Successful candidates will have the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Remote-friendly with state-of-the-art offices in Irvine, California

Office Location(s): Irvine, California (with additional offices in Canada, Mexico, and the United Kingdom)

Geographic Context:

• Irvine, California, is located in Orange County, approximately 45 minutes south of Los Angeles
• The area offers a mix of urban and suburban living, with a mild Mediterranean climate
• Irvine is home to several Fortune 500 companies and has a strong job market

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in the US, with the option to enjoy Directive's state-of-the-art offices in Irvine, California.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study
• Interview with the hiring manager and/or team members
• Final interview with the Associate Director

Key Assessment Areas:

• Technical skills and knowledge of PPC principles
• Client management and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Directive's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include specific examples of your experience with PPC campaigns and client management
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• Research Directive Consulting's unique methodology, Customer Generation, and be prepared to discuss how you can apply it to your work

ATS Keywords: Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, SEO, Content Marketing, B2B, SaaS, Client Management, Campaign Optimization, Data-Driven Decision Making

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their experience with PPC campaigns and client management, as well as their ability to work in a fast-paced environment.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager. Experience with CRM systems and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• People First
• Customer Generation
• Data-Driven Decisions
• Continuous Learning
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Continuously learning and adapting

Self-Assessment Questions:

• Do you embrace a "People First" approach to both internal and external relationships?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have a strong understanding of PPC principles and the ability to make data-driven decisions?
• Are you able to clearly communicate results with client point of contact and executives?

ASSUMPTION: Directive Consulting values candidates who embrace their core values and work style. Successful candidates will be able to demonstrate their alignment with these values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Working with tight deadlines and shifting priorities
• Adapting to changes in the digital marketing landscape
• Developing and maintaining strong client relationships in a remote work environment

ASSUMPTION: This role requires strong time management, organizational skills, and the ability to prioritize and manage multiple projects simultaneously. Successful candidates will be able to thrive in a fast-paced environment and adapt to changes in the digital marketing landscape.

📈 Similar Roles Comparison

• This role differs from other Paid Media Strategist roles in its focus on enterprise SaaS businesses and the requirement to manage multiple client accounts simultaneously
• Industry-specific context: The B2B tech and SaaS marketing industry is highly competitive and requires a deep understanding of the unique challenges and opportunities faced by enterprise SaaS businesses
• Career path comparison: This role offers the opportunity to advance to a leadership role within the Paid Media team and gain exposure to various industries

ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and gain exposure to various industries. Successful candidates will have the opportunity to grow both personally and professionally within the company.

📝 Sample Projects

• Developing and executing a comprehensive PPC advertising campaign for an enterprise SaaS business, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
• Optimizing an existing PPC campaign for a mid-market B2B tech company, with a focus on improving conversion rates and reducing cost per acquisition
• Managing a team of Paid Media Strategists to execute and optimize PPC advertising campaigns for multiple clients, ensuring alignment with client goals and Directive's quality standards

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Performance Marketing Lead. Successful candidates will have experience with similar projects and be able to demonstrate their ability to execute and optimize PPC advertising campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and the unique challenges they face in the B2B tech and SaaS marketing landscape?
• How does Directive Consulting's Customer Generation methodology differ from traditional marketing approaches, and how can it be applied to this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Directive Consulting support the professional development and growth of its employees?
• What is the typical work-life balance for this role, and how is it maintained in a remote work environment?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work-life balance. Successful candidates will be able to ask insightful and thoughtful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on PPC campaigns and client management
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• Research Directive Consulting's unique methodology, Customer Generation, and be prepared to discuss how you can apply it to your work
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.