📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Wattbike
🔹 Location: Nottingham, United Kingdom (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid (Remote or On-site)
🚀 Job Overview
Key aspects of this role include:
- Driving high-performing acquisition campaigns across digital platforms
- Managing paid media channels, primarily Google and Meta, to drive traffic, leads, and sales
- Ensuring robust data accuracy, insightful reporting, and ongoing optimization through GA4 and Google Tag Manager
- Collaborating with internal stakeholders to scale results and deliver integrated campaign plans
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Plan, build, execute, and optimize paid media campaigns directly across Meta (Facebook/Instagram) and Google (Search, YouTube, Shopping, and Display)
✅ Drive acquisition and conversion performance across ecommerce and lead generation campaigns
✅ Own and manage GA4, GTM, and analytics setup to ensure tracking is accurate, scalable, and actionable
✅ Troubleshoot data and tracking issues to maintain a strong analytics foundation
✅ Deliver regular campaign reporting and performance insights, identifying opportunities to test and improve
✅ Leverage AI-powered tools and platforms to improve campaign efficiency, automate routine tasks, and generate actionable insights
✅ Collaborate closely with ecommerce, brand, and CRM teams to deliver integrated campaign plans
✅ Monitor channel performance against KPIs and manage budgets effectively to maximize ROI
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data analysis and interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of hands-on experience in running campaigns in a commercial paid media or performance marketing role
Required Skills:
- Proven ability to operate and optimize Meta and Google campaigns for commercial impact
- Solid understanding of digital marketing metrics and attribution modeling
- Confident in setting up and managing GA4 and GTM, with demonstrable troubleshooting experience
- Experience using AI tools or platforms to improve digital marketing outcomes
- Highly analytical, detail-oriented, and comfortable using and sharing data to inform decisions
- Self-motivated, tenacious, and able to take ownership and drive projects forward
- Excellent communication skills and ability to work cross-functionally
Preferred Skills:
- Experience within the premium consumer products industry
- Familiarity with ecommerce platforms and CRM systems
ASSUMPTION: Candidates should have a strong foundation in performance marketing, with a focus on paid media channels and data analysis.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Performance Marketing Manager with 2-4 years of experience in the UK)
Benefits:
- Flexible working environment (remote or hybrid)
- 26 days holiday per year + bank holidays
- Pension and life insurance
- A Wattbike on loan for your home
- On-site training zone and cycling/running groups
- Ongoing support for personal progression
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Wattbike operates in the sporting goods manufacturing industry, focusing on premium indoor training bikes and digital platforms
Company Size: Wattbike has 11-50 employees, providing a dynamic and entrepreneurial work environment
Founded: Wattbike was founded in 2008, with a collaboration between British Cycling and the company's founders
Company Description:
- Wattbike was born from sport and built to deliver elite-level training to all
- Originating from a collaboration with British Cycling, Wattbike has supported Olympians, Premiership football clubs, the New Zealand All Blacks, and thousands of everyday athletes around the world
- Wattbike's smart indoor bikes and digital platform offer market-leading accuracy, a realistic ride feel, and training insights trusted by professionals and passionate amateurs alike
Company Specialties:
- Indoor cycling training bikes
- Digital training platforms
- Data-driven performance analysis
Company Website: www.wattbike.com
ASSUMPTION: Wattbike's focus on data-driven performance and high-quality products sets it apart in the indoor cycling market.
📊 Role Analysis
Career Level: This role is suitable for a rising performance marketing star looking to step up, take ownership, and make a measurable impact
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and work closely with ecommerce, brand, and CRM teams
Work Arrangement: Hybrid (Remote or On-site) with flexibility for remote work
Growth Opportunities:
- As Wattbike scales its DTC success across the UK, USA, and Europe, there will be opportunities for the Performance Marketing Manager to grow with the business
- The role offers autonomy and ownership of the digital customer acquisition strategy
- Wattbike actively embraces AI to drive smarter, faster, and more effective marketing, providing opportunities for the incumbent to develop their skills in this area
ASSUMPTION: This role offers significant growth potential as Wattbike continues to expand its DTC channels and embrace AI-driven marketing strategies.
🌍 Location & Work Environment
Office Type: Wattbike's headquarters is located in Nottingham, with a flexible hybrid work arrangement
Office Location(s): Vermont House, Wilford Industrial Estate, Nottingham, NG11 7HQ, GB
Geographic Context:
- Nottingham is a city in the East Midlands of England, with a population of approximately 330,000 people
- The city is known for its rich history, vibrant culture, and thriving sports scene, with several professional sports teams based there
- Nottingham is well-connected by road, rail, and air, with easy access to major cities such as London, Birmingham, and Manchester
Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise, particularly in paid media channels
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving and troubleshooting abilities
Application Tips:
- Highlight your relevant experience and achievements in performance marketing, with a focus on paid media channels
- Demonstrate your understanding of digital marketing metrics and attribution modeling
- Showcase your ability to work with GA4 and GTM, and your experience with AI tools or platforms
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Performance Marketing, Paid Media, Google Ads, Meta Ads, Digital Analytics, GA4, Google Tag Manager, AI Tools, Collaboration, Budget Management, Troubleshooting, Communication
ASSUMPTION: Wattbike's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Google Ads (Search, YouTube, Shopping, and Display)
- Meta Ads (Facebook/Instagram)
- GA4 (Google Analytics 4)
- Google Tag Manager
- AI-powered tools and platforms (e.g., predictive analytics, copy generation, performance modeling)
ASSUMPTION: The incumbent will be expected to have a strong working knowledge of the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for sport and performance
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to troubleshoot a data or tracking issue, and how you resolved it?
- How do you approach collaboration and knowledge-sharing with internal stakeholders?
ASSUMPTION: Wattbike values candidates who are passionate about sport, performance, and continuous learning, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Managing multiple paid media channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in performance marketing and AI-driven tools
- Balancing strategic planning with tactical execution and ongoing optimization
- Collaborating effectively with internal stakeholders to deliver integrated campaign plans
ASSUMPTION: The incumbent will need to be adaptable, proactive, and able to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on paid media channels and data-driven decision making
- While the role involves strategic planning, it also demands a high level of tactical execution and ongoing optimization
- As a rising performance marketing star, this role offers significant growth potential and the opportunity to make a measurable impact on the business
ASSUMPTION: This role is well-suited to candidates looking to take the next step in their performance marketing careers, with a focus on data-driven strategies and continuous learning.
📝 Sample Projects
- Developing and executing a paid media campaign to drive traffic, leads, and sales for a new product launch
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
- Collaborating with the ecommerce team to improve conversion rates and reduce customer acquisition costs
ASSUMPTION: These sample projects are designed to showcase the incumbent's ability to plan, execute, and optimize paid media campaigns, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful performance marketing campaign that the company has run, and what made it successful?
- How does the company approach collaboration and knowledge-sharing between marketing, ecommerce, and other internal teams?
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth plans, and expectations for the role, allowing candidates to assess their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and fit for the role
- Prepare for the interview by researching Wattbike's products, market, and competition, as well as the role's key responsibilities and required qualifications
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
