Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: PepsiCo

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-level (3-4+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing performance marketing campaigns across India for key retailers in Q-commerce, eGrocery, and Pureplay.
• Collaborating with commercial teams to understand objectives, challenges, priorities, and budgets.
• Conducting forecasting for annual and monthly budgets.
• Ensuring best practices in all performance and on-platform search campaigns across markets.
• Proactively seeking new opportunities to grow eCommerce performance campaigns.

ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Campaign Planning: Partner with commercial teams to understand objectives, challenges, priorities, and budgets. Conduct forecasting for annual and monthly budgets. Ensure best practices in all performance and on-platform search campaigns across markets. Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion. Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share.

✅ Campaign Execution: Manage eComm performance campaigns across multiple retailer platforms/markets and PepsiCo brands. Conduct keyword research and ad copy development for search campaigns. Manage and maintain campaign budgets or spend summaries. Track and analyze campaign data to achieve business goals. Optimize and manage campaigns for achievement of KPIs, budgets, and deadlines. Lift & shift learnings across campaigns while planning and delivering the marketing strategies.

✅ Reporting and Optimization: Present the results to internal stakeholders, proactively work with cross-functional teams to build and deliver reporting solutions. Liaise with cross-functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search. Work closely with analytics and data science teams to discover, test data-driven ways to optimize performance. Stay up to date with developments in performance marketing and the competitive landscape.

ASSUMPTION: This role requires strong analytical, numerical, and reporting skills, as well as a creative mindset and excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-4+ years of experience working within eCommerce marketing. Experience working on Amazon Marketing Services is a plus.

Required Skills:

• Good understanding of PPC/CPC/CPM models
• Good analytical, numerical, and reporting skills
• Excellent verbal and written communication skills in English
• Strong Microsoft Office skills, especially Excel & PowerPoint
• Ability to navigate and influence matrix organizations from a distance
• Sense for organizational dynamics and ability to build strong relationships and influence

Preferred Skills:

• Experience working on Amazon Marketing Services
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)

ASSUMPTION: Candidates should have a strong understanding of the eCommerce landscape in India and be comfortable working in a matrix organization.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 16,00,000 per annum (Estimated based on industry standards for mid-level marketing roles in Hyderabad)

Benefits:

• Health insurance and retirement plans
• Employee discounts on PepsiCo products
• Opportunities for professional development and growth

Working Hours: Full-time (Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work)

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Hyderabad. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PepsiCo operates in the Food and Beverage Services industry, with a focus on manufacturing, sales, and marketing.

Company Size: PepsiCo is a large corporation with over 10,000 employees globally. This means there are ample opportunities for career growth and development.

Founded: PepsiCo was founded in 1898 and has since grown into a multinational conglomerate with a presence in over 200 countries and territories.

Company Description:

• PepsiCo is a global food, snack, and beverage company with a diverse portfolio of beloved brands.
• The company's success is driven by its commitment to sustainable practices and delivering performance through its people.
• PepsiCo's culture encourages innovation, calculated risks, and challenging the status quo.

Company Specialties:

• Manufacturing
• Sales
• Marketing
• Brand management
• E-commerce

Company Website: http://www.pepsico.com

ASSUMPTION: PepsiCo's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to sustainability and innovation makes it an attractive place to work for individuals looking to make a global impact.

📊 Role Analysis

Career Level: Mid-level (3-4+ years of experience)

Reporting Structure: This role reports directly to the eComm Commercial Lead and works closely with cross-functional teams, including sales, business units, analytics, and data science teams.

Work Arrangement: This is an on-site role based in Hyderabad, with flexibility for remote work.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing function.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• possibility to transition into a leadership role as the company continues to expand its eCommerce presence.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the marketing function.

🌍 Location & Work Environment

Office Type: PepsiCo's Hyderabad office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Laxmi Infobahn, 9th Floor, Tower 2, Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India.
• The city is known for its rich history, cultural diversity, and technological advancements.
• Hyderabad offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities.

Work Schedule: Full-time (Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work)

ASSUMPTION: Hyderabad offers a unique blend of traditional and modern amenities, making it an attractive location for professionals looking to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final round interview with the eComm Commercial Lead

Key Assessment Areas:

• Analytical and numerical skills
• Communication skills
• Cultural fit with PepsiCo's values and work environment
• Problem-solving skills and ability to work in a matrix organization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your understanding of the eCommerce landscape in India and your experience with PPC/CPC/CPM models.
• Showcase your ability to work independently and in a team, as well as your comfort with remote work.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrix organization.

ATS Keywords: Performance Marketing, Campaign Planning, Keyword Research, Ad Copy Development, Data Analysis, Budget Management, PPC Models, eCommerce Marketing, Communication Skills, Microsoft Office, Analytical Skills, Creative Mindset, Team Player, Influencing Skills, Organizational Dynamics, Fast Learner

ASSUMPTION: PepsiCo's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a matrix organization.

🛠️ Tools & Technologies

• Google Ads
• Amazon Marketing Services
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Google Ads and Amazon Marketing Services, as well as strong working knowledge of Microsoft Office Suite and data visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Inclusive
• Sustainable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
• Do you have strong analytical and numerical skills, as well as a creative mindset?
• Are you results-focused and accountable for your work?
• Do you embrace PepsiCo's commitment to sustainability and innovation?

ASSUMPTION: PepsiCo values candidates who are performance-driven, innovative, collaborative, and inclusive, with a strong commitment to sustainability and innovation.

⚠️ Potential Challenges

• Working in a matrix organization may require additional effort to build relationships and influence stakeholders.
• The role may involve managing multiple campaigns and priorities, requiring strong time management and organizational skills.
• Remote work may present challenges in maintaining work-life balance and staying connected with the team.
• The eCommerce landscape in India is rapidly evolving, requiring continuous learning and adaptation.

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a results-focused mindset.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position focuses more on eCommerce-specific campaigns and requires a strong understanding of the Indian eCommerce landscape.
• PepsiCo's large size and global presence offer more opportunities for career growth and development compared to smaller organizations.
• This role requires a balance of strategic thinking and hands-on execution, unlike more specialized roles that focus solely on one aspect of performance marketing.

ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, making it an attractive option for candidates looking to develop a broad skill set in performance marketing.

📝 Sample Projects

• Developing and executing a successful Black Friday campaign for a major retailer, resulting in a 30% increase in sales.
• Optimizing ad copy and landing pages for a product launch, leading to a 25% increase in conversion rates.
• Conducting a comprehensive keyword research project, resulting in a 20% increase in organic traffic.

ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, and optimize performance marketing campaigns, as well as their understanding of the eCommerce landscape in India.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader eCommerce strategy for PepsiCo in India?
• What opportunities are there for growth and development within the marketing function?
• How does PepsiCo support work-life balance for employees, especially those working remotely?
• What are the key challenges facing the eCommerce team in the current market landscape, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their understanding of the broader context in which they will be working.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the eCommerce landscape in India and your experience with PPC/CPC/CPM models.
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrix organization.
• If selected, be prepared to provide examples of your past performance marketing campaigns and their results.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.