📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Digital Extremes
🔹 Location: London, Ontario (Remote - Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and optimizing performance across multiple paid channels
- Collaborating with cross-functional teams to scale high-performing campaigns
- Supporting data-driven decision making through performance analysis and insights
- Managing vendor and platform relationships to ensure alignment on goals and performance metrics
ASSUMPTION: This role requires a strong analytical mindset and experience in performance marketing to succeed.
📋 Key Responsibilities
✅ Own new user acquisition and retargeting campaigns to drive high ROI, ensuring efficient budget allocation across channels
✅ Develop and optimize performance marketing strategies, including creative testing frameworks, funnel optimizations, and platform-specific best practices
✅ Identify and prioritize growth opportunities through market research, competitive analysis, and performance trends
✅ Partner with Analytics to define KPIs, build actionable dashboards, and monitor campaign performance to inform decision making
✅ Collaborate with Creative teams to brief, iterate, and evaluate high-performing marketing assets
✅ Manage vendor and platform relationships, ensuring alignment on goals and performance metrics
✅ Other responsibilities as assigned
ASSUMPTION: This role requires a proactive approach to campaign management and a strong ability to work autonomously in a fast-paced, live service environment.
🎯 Required Qualifications
Education: Bachelor’s Degree in Management; Marketing, Economics, Statistics, or equivalent science degree
Experience: 2-4 years of experience in performance marketing, media buying, or growth roles, with proven success running multi-channel campaigns across international markets
Required Skills:
- Proven experience running ROI-positive paid media campaigns across multiple channels and markets (mobile, console, PC)
- Comfortable with mobile attribution, MMPs (like AppsFlyer), and event-based optimization strategies
- Strong analytical mindset; experience pulling data to extract insights and inform optimization
- Confident navigating ambiguity and working autonomously in a fast-paced, live service environment
- Experience collaborating with cross-functional teams (analytics, creative, product) to align goals and drive outcomes
- Strong project management skills with the ability to juggle multiple campaigns and deadlines
- Proficiency in ad platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Reddit Ads, etc.)
- Knowledge of JIRA, Trello, and Slack, and proficiency with MS Office and Google Suite
Preferred Skills:
- Clever, creative personality with a passion for gamer culture
- Avid gamer
ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Performance Marketing Manager with 2-4 years of experience in Canada)
Benefits:
- Competitive salary with potential bonus opportunities
- Excellent benefits and paid time off
- Matching RRSP or Simple IRA
- Employee Assistance Program (EAP)
- Virtual access to Dialogue or Guardian, our mental wellness and healthcare services app
- Professional development and career support
- Work-life balance wellness subsidies
- Employee events and team building exercises
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Performance Marketing Manager with 2-4 years of experience in Canada. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Extremes is a leading independent video game development studio, known for its work on the critically acclaimed Warframe and the upcoming Soulframe. The company operates in the competitive and dynamic computer games industry.
Company Size: Digital Extremes has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Digital Extremes was founded in 1993 by James Schmalz and has since grown to become one of the world's top independent video game development studios.
Company Description:
- Digital Extremes is known for its co-creation of the Unreal franchise and development of popular games like Dark Sector, BioShock, and The Darkness II.
- The studio's greatest success is Warframe, a free-to-play action game with a global community of 75 million registered players.
- Digital Extremes is currently developing Soulframe, an open-world action-fantasy MMORPG title.
Company Specialties:
- Video game development
- Performance marketing
- Cross-platform game development
- Live service game management
Company Website: www.digitalextremes.com
ASSUMPTION: Digital Extremes' success in the gaming industry is driven by its ability to create engaging and high-quality games that resonate with a global audience.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 2-4 years of experience in performance marketing or related fields.
Reporting Structure: The Performance Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including Analytics, Creative, and Product.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work. Employees can expect to work from the London, Ontario office and remotely as needed.
Growth Opportunities:
- Proven success in this role may lead to career advancement opportunities within the Marketing department or other areas of the business.
- Digital Extremes offers professional development and career support to help employees grow and advance their careers.
- The company's live service games provide long-term growth and engagement opportunities for both the games and the employees working on them.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the Marketing department or other areas of the business.
🌍 Location & Work Environment
Office Type: Digital Extremes' headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 355 Wellington St, Suite 107, London, Ontario N6A 3N7, CA
Geographic Context:
- London, Ontario is a mid-sized city in southwestern Ontario, Canada, with a population of approximately 400,000 people.
- The city offers a mix of urban and rural living, with easy access to parks, trails, and outdoor recreation opportunities.
- London is home to a vibrant arts and culture scene, with numerous festivals, museums, and galleries throughout the year.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Employees may work additional hours as needed to meet project deadlines.
ASSUMPTION: The work environment at Digital Extremes is collaborative and supportive, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Behavioral and technical interviews with the Marketing team
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Performance marketing experience and campaign management skills
- Analytical mindset and data-driven decision-making abilities
- Collaboration and communication skills
- Cultural fit and alignment with Digital Extremes' values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Digital Extremes' games and marketing strategies
- Prepare examples of successful performance marketing campaigns you've managed in the past
- Be ready to discuss your approach to data analysis and optimization in a marketing context
ATS Keywords: Performance Marketing, User Acquisition, Campaign Management, Data Analysis, Creative Collaboration, Project Management, Mobile Attribution, Media Buying, Growth Strategies, KPI Definition, Dashboard Creation, Cross-Functional Collaboration, Ad Platforms, Market Research, Competitive Analysis, Funnel Optimization
ASSUMPTION: The interview process at Digital Extremes is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Ad platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Reddit Ads, etc.)
- Mobile attribution platforms (e.g., AppsFlyer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., JIRA, Trello)
- Communication tools (e.g., Slack)
- Office suites (e.g., MS Office, Google Suite)
ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Continuous learning and improvement
- Accountability and results-driven
- Fun and a positive work environment
Work Style:
- Fast-paced and dynamic, with a focus on live service games
- Collaborative and supportive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on performance and optimization
- Creative and innovative, with a passion for gaming and entertainment
Self-Assessment Questions:
- Do you have a proven track record of success in performance marketing, with a strong focus on user acquisition and optimization?
- Are you comfortable working in a fast-paced, live service environment, with a high degree of autonomy and ambiguity?
- Do you thrive in a collaborative, team-based work environment, with a strong emphasis on cross-functional collaboration?
ASSUMPTION: Digital Extremes values candidates who are passionate about gaming, creative, and results-driven, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- The fast-paced, live service nature of the role may require working additional hours to meet project deadlines
- The role may involve managing multiple campaigns and deadlines simultaneously, requiring strong project management skills
- The role may require working with external vendors and partners, necessitating strong communication and relationship management skills
- The role may involve working with sensitive data and analytics, requiring a strong commitment to data privacy and security
ASSUMPTION: The challenges associated with this role are typical of performance marketing positions in the gaming industry and can be mitigated with strong project management skills, effective communication, and a commitment to data privacy and security.
📈 Similar Roles Comparison
- Compared to other performance marketing roles in the gaming industry, this position offers a unique opportunity to work on live service games with a global player base
- Compared to other roles in the gaming industry, this position requires a strong focus on user acquisition and optimization, with a data-driven approach to campaign management
- Compared to other roles in the marketing industry, this position offers the opportunity to work on high-profile, critically acclaimed games with a passionate fan base
ASSUMPTION: This role offers a unique blend of performance marketing experience, data-driven decision making, and the opportunity to work on high-profile, critically acclaimed games with a passionate fan base.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new mobile game launch, driving high ROI and efficient budget allocation across multiple channels
- Optimizing a console game's retargeting campaign to improve performance and reduce cost per acquisition
- Conducting market research and competitive analysis to identify growth opportunities for an established PC game's user base
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges associated with the Performance Marketing Manager role at Digital Extremes.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for one of Digital Extremes' games, and how performance marketing fits into that strategy?
- How does the Marketing team collaborate with other departments, such as Analytics and Creative, to ensure alignment on goals and drive outcomes?
- What are the most challenging aspects of working on live service games, and how does the Performance Marketing Manager role address those challenges?
- How does Digital Extremes support the professional development and career growth of its employees, particularly within the Marketing department?
- What is the work-life balance like at Digital Extremes, and how does the company support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development within the Marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Digital Extremes' games and marketing strategies
- Prepare examples of successful performance marketing campaigns you've managed in the past
- Follow up with the Digital Extremes HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
