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Performance Marketing Manager

Emma – The Sleep Company
Full-time
On-site
Mexico City, Ciudad de MΓ©xico, Mexico
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager

πŸ”Ή Company: Emma – The Sleep Company

πŸ”Ή Location: Mexico City, Ciudad de MΓ©xico, Mexico

πŸ”Ή Job Type: Fulltime

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-03

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (Mexico City office)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic and operational management of digital marketing channels across all markets
  • Generating insights and creating analyses and reports to identify growth potentials and optimizations
  • Implementing actions based on findings and developing new strategies, processes, and campaigns
  • Collaborating with marketing and country teams to drive growth
  • Performing A/B tests and researching new marketing opportunities

ASSUMPTION: This role requires a strong analytical mindset and a quantitative approach to marketing. Previous experience in performance marketing or data analytics is beneficial but not required.

πŸ“‹ Key Responsibilities

βœ… Manage digital marketing channels strategically and operationally across all markets

βœ… Generate insights by developing a close and deep understanding of marketing channels, customers, key markets, and players

βœ… Create ad-hoc analyses and reports to identify growth potentials, optimizations, and risks

βœ… Define and implement actions based on findings

βœ… Develop and create new strategies, processes, and campaigns to help grow the marketing and country teams

βœ… Perform A/B tests across all marketing channels

βœ… Research new marketing opportunities and bring the team to the next level

ASSUMPTION: This role requires a high level of independence and initiative, as well as strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: A degree in economics, mathematics, computer science, or an equivalent form of education

Experience: 0-2 years of experience in performance marketing, data analytics, or a related field

Required Skills:

  • Strong analytical skills and a quantitative mindset
  • Proficient in the Office package
  • Familiarity with Google Analytics, Google Ads, SEO, Facebook Ads, Affiliate Marketing, or CRM
  • Strong team spirit and a sense of responsibility
  • Friendly, open, and highly motivated to learn and contribute

Preferred Skills:

  • Previous experience in performance marketing or data analytics
  • Fluency in English and Spanish

ASSUMPTION: While previous experience in performance marketing or data analytics is beneficial, the company values initiative, reliability, and ambition, making this role suitable for recent graduates or career changers.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is MXN 60,000 - 80,000 per month, based on industry standards for a marketing manager with 0-2 years of experience in Mexico City.

Benefits:

  • Wellbeing activities
  • Hybrid home office policy
  • Flexible schedules
  • Pet-friendly office
  • Monthly salary and pantry & restaurant vouchers
  • Benefits higher than the law

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Emma – The Sleep Company operates in the manufacturing industry, specializing in sleep technology, mattress design and innovation, and ergonomic sleep solutions. They focus on sustainable materials and global sleep wellness.

Company Size: Emma – The Sleep Company has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The company was founded in 2015 and has since grown into the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.

Company Description:

  • Emma – The Sleep Company is a global leader in sleep comfort products, recommended by leading consumer associations worldwide
  • The company fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities working across multiple offices
  • Emma – The Sleep Company is committed to promoting inclusion and diversity in the workplace

Company Specialties:

  • Sleep Technology
  • Mattress Design and Innovation
  • Ergonomic Sleep Solutions
  • Sustainable Sleep Solutions
  • E-commerce Retail
  • Global Sleep Wellness
  • Sleep Research and Insights

Company Website: team.emma-sleep.com

ASSUMPTION: Emma – The Sleep Company's focus on global expansion and innovation creates a dynamic and fast-paced work environment, offering exciting opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career professionals seeking to establish themselves in the marketing field, as well as career changers with relevant transferable skills.

Reporting Structure: The Performance Marketing Manager will report directly to the Marketing Director and collaborate closely with the Country Marketing teams.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from the Mexico City office and remotely.

Growth Opportunities:

  • Expanding responsibilities based on performance and company growth
  • Cross-functional collaboration and learning opportunities within the marketing department and other teams
  • Potential international relocation opportunities as the company continues to expand globally

ASSUMPTION: Emma – The Sleep Company's rapid growth and international presence provide numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: The Mexico City office is a modern, pet-friendly workspace that fosters collaboration and creativity.

Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE; Manila, PH; Lisbon, PT; Mexico City, MX

Geographic Context:

  • Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history
  • The city is known for its dynamic food scene, with a wide range of international and traditional Mexican cuisine
  • Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Employees can expect a flexible work schedule, with the option to work remotely and from the office as needed.

ASSUMPTION: Living and working in Mexico City offers a unique blend of cultural experiences, culinary delights, and professional opportunities, making it an attractive location for both local and international candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the Marketing Director
  • Final interview with the Marketing Director and Country Marketing team members

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Marketing knowledge and understanding of digital marketing channels
  • Communication and collaboration skills
  • Initiative, reliability, and ambition

Application Tips:

  • Tailor your resume and cover letter to highlight your analytical skills, marketing experience, and relevant achievements
  • Prepare for behavioral and situational interview questions that assess your problem-solving abilities and marketing knowledge
  • Research Emma – The Sleep Company's products, mission, and values to demonstrate your enthusiasm and cultural fit

ATS Keywords: Performance Marketing, Data Analytics, Google Analytics, Google Ads, SEO, Facebook Ads, Affiliate Marketing, CRM, Marketing Manager, Digital Marketing, Strategic Planning, Operational Management, Insights Generation, A/B Testing, Marketing Automation, Campaign Development

ASSUMPTION: Emma – The Sleep Company's application process is designed to assess candidates' analytical skills, marketing knowledge, and cultural fit, with a focus on finding the best fit for both the company and the individual.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • SEO tools (e.g., SEMrush, Ahrefs, Moz)
  • Facebook Ads Manager
  • Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
  • CRM software (e.g., Salesforce, HubSpot)
  • Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not required, as the company provides training and support to help employees develop their skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Think big and take ownership
  • Collaborate and share knowledge
  • Drive meaningful impact
  • Continuously learn and grow

Work Style:

  • Results-driven and proactive
  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Innovative and creative

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working independently and taking initiative?
  • Do you enjoy collaborating with diverse teams and learning from others?
  • Are you open to feedback and continuous learning?

ASSUMPTION: Emma – The Sleep Company values candidates who align with their company values and work style, as well as those who are open to feedback and continuous learning.

⚠️ Potential Challenges

  • Managing multiple marketing channels and campaigns simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Collaborating effectively with diverse teams across different time zones
  • Balancing strategic and operational responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong analytical mindset and a focus on data-driven decision-making
  • Emma – The Sleep Company's global presence and rapid growth provide unique opportunities for career advancement and professional development
  • This role offers a blend of strategic and operational responsibilities, allowing for a broad range of experiences and skill development

ASSUMPTION: Candidates should consider their analytical skills, marketing experience, and career goals when comparing this role to other marketing positions.

πŸ“ Sample Projects

  • Developing a comprehensive analysis of Emma – The Sleep Company's digital marketing channels to identify growth opportunities and optimizations
  • Creating and implementing a marketing automation strategy to improve campaign efficiency and effectiveness
  • Conducting A/B tests across multiple marketing channels to optimize performance and conversion rates

ASSUMPTION: These sample projects are designed to showcase the candidate's analytical skills, marketing knowledge, and ability to drive meaningful impact.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Emma – The Sleep Company?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Emma – The Sleep Company support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Emma – The Sleep Company foster a culture of collaboration and knowledge sharing?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your analytical skills, marketing experience, and relevant achievements
  • Prepare for behavioral and situational interview questions that assess your problem-solving abilities and marketing knowledge
  • Research Emma – The Sleep Company's products, mission, and values to demonstrate your enthusiasm and cultural fit
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.