📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Ceros
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Leading paid media campaigns to drive growth for new business and expansion teams
- Managing and optimizing paid media plans for demand generation campaigns
- Collaborating with cross-functional teams to ensure alignment with marketing objectives and spend efficiency
- Leveraging marketing tech stack for precise targeting and scoring
- Analyzing and reporting on performance metrics to improve marketing strategies
ASSUMPTION: This role requires a proactive approach to testing new channels and formats, staying up-to-date with the latest ad trends, and finding creative ways to retarget accounts using martech stack and internal data.
📋 Key Responsibilities
✅ Lead paid media campaigns for demand generation strategies, driving growth for new business and expansion teams
✅ Manage and optimize paid media plans for demand generation campaigns
✅ Collaborate with demand generation team to ensure alignment with marketing objectives and spend efficiency
✅ Leverage best-in-class marketing tech stack to drive precise targeting and scoring
✅ Manage and optimize campaign budgeting to ensure efficiency of spend
✅ Analyze and report on performance metrics, driving data-informed decisions to improve marketing strategies
✅ Coordinate closely with other teams to ensure coherent and consistent messaging across all marketing channels
ASSUMPTION: This role requires strong analytical skills, with an emphasis on data-driven decision-making, and in-depth knowledge of performance marketing KPIs to track and report on campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 5 years' experience in similar roles, preferably within a B2B technology organization looking to scale
Required Skills:
- Expertise in performance marketing, with a proven track record of driving growth and optimizing spend efficiency
- Strong analytical skills, with an emphasis on data-driven decision-making
- In-depth knowledge of performance marketing KPIs and ability to track and report on campaign performance
- Proven track record of finding creative ways to retarget accounts based on martech stack and internal data
- Ability to build and execute cross-platform campaigns for different audience segments
- Genuine curiosity to understand B2B software marketing buying journey
- Expertise in account-based marketing methodologies and tools
Preferred Skills:
- Experience with marketing automation platforms and CRM systems
- Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Knowledge of marketing attribution models
ASSUMPTION: Candidates with experience in B2B technology organizations looking to scale will have a strong understanding of the unique challenges and opportunities presented by these types of companies.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 USD per year, based on qualifications and experience
Benefits:
- Global remote-first organization
- Stock options
- Premium health insurance
- 401K matching
- Paid parental leave after a year of employment: 16 weeks for primary caregivers, 4 weeks for secondary caregivers
- Flexible vacation days
- Paid Sick days
- Stipend for home office setup
- Excellent gear (Macbook Air, external monitor, etc.)
- Stipend towards experiences for Cerosians to collaborate, educate, and create social connections
- Unlimited access to co-working spaces around the globe
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees
Founded: 2012
Company Description:
- Ceros provides tools and services that empower companies to create interactive content with unparalleled ease and efficiency, driving customer engagement to new levels.
- The company's no-code content creation platform enables businesses to transform the buying journey with rich, interactive experiences that capture the attention of buyers and drive enduring business outcomes.
- Ceros powers some of the most engaging experiences on the web, with interactive content created with the platform viewed more than half a billion times in 2023 alone.
Company Specialties:
- Content marketing
- Content creation
- Digital content
Company Website: http://www.ceros.com
ASSUMPTION: Ceros is a well-established company in the technology industry, with a strong focus on empowering businesses to create engaging content and drive customer engagement.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with significant responsibility for driving growth and optimizing marketing spend
Reporting Structure: Reports directly to the VP, Demand Generation
Work Arrangement: Remote (US), with flexibility for working from co-working spaces around the globe
Growth Opportunities:
- Potential for career advancement within the marketing department or the company as a whole
- Opportunity to work on high-impact campaigns and drive significant business growth
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success and advance their career in marketing.
🌍 Location & Work Environment
Office Type: Remote (US), with access to co-working spaces around the globe
Office Location(s): New York, NY; London, UK; Prague, CZ
Geographic Context:
- The United States is the primary market for this role, with a focus on driving growth for new business and expansion teams
- The company has a global presence, with offices in the United States, United Kingdom, and Czech Republic
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role offers candidates the opportunity to work from anywhere in the United States, with access to co-working spaces around the globe for those who prefer an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP, Demand Generation
Key Assessment Areas:
- Performance marketing expertise and experience
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Creativity and problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing, data analysis, and campaign optimization
- Demonstrate your understanding of the B2B software marketing buying journey and account-based marketing methodologies
- Showcase your ability to work autonomously and make crucial decisions
ATS Keywords: Performance Marketing, Demand Generation, Paid Media Campaigns, Budget Management, Data Analysis, Cross-Functional Collaboration, Account-Based Marketing, Growth Optimization, Analytical Skills, Communication Skills, Proactive Approach, Curiosity, Creativity, Marketing Technology, Campaign Execution, Testing and Learning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing expertise, analytical skills, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Account-based marketing platforms (e.g., Engagio, Demandbase, 6sense)
- Paid media advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Ceros empowers businesses to create engaging content and drive customer engagement
- Innovation: The company's no-code content creation platform enables businesses to transform the buying journey with rich, interactive experiences
- Collaboration: Ceros fosters a collaborative work environment, with teams working together to drive business growth
Work Style:
- Proactive: Candidates should have a proactive approach to testing new channels and formats, staying up-to-date with the latest ad trends, and finding creative ways to retarget accounts
- Data-driven: Strong analytical skills and an emphasis on data-driven decision-making are essential for success in this role
- Collaborative: Candidates should be able to work effectively with cross-functional teams to ensure coherent and consistent messaging across all marketing channels
Self-Assessment Questions:
- Do you have a proactive approach to testing new channels and formats, and staying up-to-date with the latest ad trends?
- Are you comfortable working autonomously and making crucial decisions?
- Do you have strong analytical skills and an emphasis on data-driven decision-making?
- Are you able to collaborate effectively with cross-functional teams to ensure coherent and consistent messaging across all marketing channels?
ASSUMPTION: Candidates who align with Ceros' company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration with cross-functional teams
- The fast-paced nature of the role may require candidates to be adaptable and able to manage multiple priorities effectively
- The need to stay up-to-date with the latest ad trends and testing new channels may require candidates to be proactive and continuously learning
- The global nature of the company's operations may present challenges in terms of time zone management and communication with international teams
ASSUMPTION: Candidates should be aware of the potential challenges presented by the remote work arrangement, fast-paced nature of the role, and global operations of the company, and be prepared to address these challenges proactively.
📈 Similar Roles Comparison
- This role is similar to other performance marketing manager positions in B2B technology organizations, with a focus on driving growth and optimizing marketing spend
- However, this role may have a greater emphasis on account-based marketing methodologies and tools, as well as the need to work with a global team
- Career progression in this role may lead to opportunities in demand generation, marketing leadership, or other related fields within the company
ASSUMPTION: Candidates should be aware of the unique aspects of this role compared to similar positions in the industry, and be prepared to leverage their skills and experience to drive success in this specific context.
📝 Sample Projects
- Developing and executing a paid media campaign to drive growth for a new business team, with a focus on optimizing spend efficiency and maximizing ROI
- Analyzing campaign performance data to identify trends and insights, and using this information to inform future marketing strategies
- Collaborating with cross-functional teams to ensure coherent and consistent messaging across all marketing channels, and developing a comprehensive marketing plan to drive business growth
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing paid media campaigns in this role?
- How does the marketing team collaborate with other departments to ensure coherent and consistent messaging across all marketing channels?
- What are the key performance indicators (KPIs) used to track and report on campaign performance, and how are these KPIs used to inform marketing strategies?
- How does the company support the professional development and growth of its employees in marketing roles?
- What are the most significant challenges facing the marketing team in the current business environment, and how can this role help address these challenges?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the marketing team's priorities and goals, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ceros careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching the company, the role, and the marketing team's priorities and goals
- Be ready to discuss your approach to performance marketing, data analysis, and campaign optimization
- Follow up with the hiring manager after your interviews to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
