Performance Marketing Manager

📌 Core Information - Job Title: Performance Marketing Manager - Company: InMotion Ventures - Location: London, England, United Kingdom - Job Type: Hybrid (On-site & Remote) - Category: Marketing - Date Posted: June 5, 2025 - Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing and executing performance marketing strategies across PIVOTAL and THE OUT. - Managing end-to-end paid media campaigns, from planning to optimization. - Collaborating with cross-functional teams and external partners to deliver high-quality leads. - Continuously improving campaign performance through A/B testing and data analysis.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. Experience in luxury or premium service brands would be beneficial but not required.

📋 Key Responsibilities - 🎯 Lead performance marketing strategy and execution across paid search, paid social, and display. - Develop and implement marketing strategies that drive acquisition and conversions. - Collaborate with the communications manager and graphic designer to create compelling ad creatives. - 🔄 Own end-to-end campaign delivery, from channel planning to website experience and creative briefing. - Manage the media agency, providing insights and directing business objectives. - Continuously optimize campaigns through A/B testing, budget management, audience refinement, and ad creative iterations. - 📈 Own the numbers – be responsible for campaign performance, spend efficiency, and reporting. - Monitor and analyze campaign performance using tools like Google Analytics and Tableau. - Regularly report on key performance indicators (KPIs) to stakeholders.

ASSUMPTION: This role requires a strong focus on data-driven decision making and a commitment to continuous improvement.

🎯 Required Qualifications - 🎓 Education: Bachelor's degree in Marketing, Business, or a related field. - 🕒 Experience: 6+ years in performance or growth marketing (agency or in-house). - 🛠️ Required Skills: - Proven experience managing and executing paid campaigns across multiple channels. - Strong understanding of digital media performance metrics and attribution models. - Excellent communication and stakeholder management skills. - Strong analytical mindset with proficiency in Excel, Tableau, or similar tools. - Experience designing and running A/B tests and optimizing live campaigns. - 💡 Preferred Skills: - Experience working with premium or luxury service brands. - Exposure to Salesforce Marketing Cloud or similar platforms. - Creative thinker who's pushed beyond standard campaign formats. - Valid driving license.

ASSUMPTION: Candidates with experience in luxury or premium service brands may have a competitive edge, but a strong performance marketing background is more critical.

💰 Compensation & Benefits - 💰 Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Senior Performance Marketing Manager role in London) - *ASSUMPTION:* The salary range is estimated based on market data for similar roles in London. The final offer may vary depending on the candidate's experience and skills. - 🎁 Benefits: - 12-month fixed-term maternity contract. - Flexible working environment. - 25 days annual leave plus bank holidays, with an extra day for your birthday. - 2 additional discretionary days off for volunteer work. - Competitive salary with a discretionary bonus scheme. - Contributory pension scheme. - Health care cash plan. - 🕒 Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options.

ASSUMPTION: The salary range is competitive for the London market and reflects the seniority of the role. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights 🔍 Company Context - 🏢 Industry: InMotion Ventures is a venture capital and private equity firm focused on climate, industrial, and enterprise technologies. - 🏢 Company Size: Small (11-50 employees) – Offers a close-knit team environment with ample opportunities for impact. - 📅 Founded: 2016 – A relatively young company with a dynamic and evolving culture. - 📜 Company Description: InMotion Ventures invests globally in early-stage startups tackling critical enterprise challenges. They provide patient capital, domain expertise, operational experience, strategic resources, and partnership opportunities with Jaguar Land Rover. - 🎯 Company Specialties: Investment, mobility, transportation, travel, and venture capital.

ASSUMPTION: Working at InMotion Ventures offers exposure to a wide range of industries and technologies, providing diverse learning opportunities.

📊 Role Analysis - 🌟 Career Level: Senior – This role offers significant responsibility and the opportunity to make a substantial impact on the company's growth. - 👩‍💼 Reporting Structure: The Senior Performance Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including communications, graphic design, sales, and external partners. - 💻 Work Arrangement: Hybrid (On-site & Remote) – This role offers a flexible working environment with a combination of on-site and remote work. - 🌱 Growth Opportunities: - Potential to expand the marketing team and manage junior team members. - Opportunities to work on diverse projects across PIVOTAL and THE OUT brands. - Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations.

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment - 🏢 Office Type: Hybrid (On-site & Remote) – The company offers a flexible working environment with a combination of on-site and remote work. - 📍 Office Location(s): 44 Featherstone Street, London, England EC1Y 8RN, GB - 🌐 Geographic Context: London – A vibrant, multicultural city with a thriving tech industry and excellent connectivity to Europe and beyond. - 📅 Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights - 🔑 Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final interview with the Marketing Director. - 🎯 Key Assessment Areas: Strategic thinking, analytical skills, campaign management experience, and cultural fit. - 💡 Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills. - Prepare examples of successful performance marketing campaigns you've managed. - Research InMotion Ventures and PIVOTAL/THE OUT brands to demonstrate your understanding of the company and its mission.

ASSUMPTION: The interview process is designed to evaluate both hard and soft skills, ensuring a strong fit for the role and the company culture.

🛠️ Tools & Technologies - Google Ads - Facebook Ads Manager - LinkedIn Ads - Google Analytics - Tableau - Salesforce Marketing Cloud (preferred but not required) - Microsoft Office Suite

ASSUMPTION: Proficiency in these tools is essential for success in this role. Training and support will be provided as needed.

👔 Cultural Fit Considerations - 🌟 Company Values: Innovation, collaboration, excellence, and sustainability. - 💼 Work Style: Dynamic, fast-paced, and data-driven. The company values initiative, creativity, and a strong work ethic. - 🤔 Self-Assessment Questions: - Do you thrive in a fast-paced, dynamic environment? - Are you comfortable working collaboratively with cross-functional teams? - Do you have a strong commitment to continuous learning and improvement?

ASSUMPTION: Candidates who align with InMotion Ventures' values and work style will be most successful in this role.

⚠️ Potential Challenges - 🌐 Market competition: The performance marketing landscape is competitive, with numerous players vying for attention and market share. - 💡 Industry evolution: The marketing industry is constantly evolving, requiring continuous learning and adaptation to new trends and tools. - 🌟 Stakeholder management: Balancing the needs and expectations of multiple stakeholders, including the marketing director, communications team, graphic designers, sales team, and external partners.

ASSUMPTION: These challenges can be overcome with strong communication, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison - 🎯 Role differences: This role focuses on performance marketing for luxury automotive services, while similar roles may be more generalist in nature or focused on other industries. - 📊 Industry-specific context: The automotive industry is unique, with specific customer segments and marketing challenges that require tailored strategies. - 🌱 Career path comparison: This role offers a clear path for career progression, with opportunities to manage junior team members and expand the marketing team.

ASSUMPTION: Understanding the unique aspects of this role and the automotive industry will help candidates tailor their application and interview responses effectively.

📝 Sample Projects - 🎯 Project example 1: Developing and executing a targeted PPC campaign to drive subscriptions for PIVOTAL's car subscription service. - 🎯 Project example 2: Collaborating with the communications team to create engaging social media ads for THE OUT's luxury car rental service. - 🎯 Project example 3: Analyzing campaign performance data to identify trends, optimize ad spend, and improve conversion rates.

ASSUMPTION: These sample projects illustrate the diverse and impactful work the Senior Performance Marketing Manager will be responsible for.

❓ Key Questions to Ask During Interview - 🎯 Question 1: Can you describe the current state of the performance marketing landscape for PIVOTAL and THE OUT, and how this role will contribute to its evolution? - 🎯 Question 2: How does the marketing team collaborate with the sales team to ensure seamless customer experiences and effective lead handoffs? - 🎯 Question 3: What are the most significant challenges facing the performance marketing team in the next 12 months, and how can this role help address them? - 🎯 Question 4: How does InMotion Ventures support the professional development and growth of its marketing team members? - 🎯 Question 5: What are the key performance indicators (KPIs) used to measure the success of performance marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and provides valuable insights into the position and the team.

📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.workable.com/view/sG3Xz1P67Kq1pQVdxW5FVB/hybrid-performance-marketing-manager-in-london-at-inmotion-ventures). - Tailor your resume and cover letter to highlight relevant experience and skills. - Prepare examples of successful performance marketing campaigns you've managed. - Research InMotion Ventures and PIVOTAL/THE OUT brands to demonstrate your understanding of the company and its mission. - Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.