📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: CLEAR - Corporate
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading strategy and execution across all paid digital marketing and organic search to drive customer acquisition and profitable revenue growth
- Overseeing marketing campaigns across digital channels and implementing frameworks for tracking and analyzing performance
- Mentoring a team of marketing professionals and fostering a data-driven decision-making culture
- Collaborating with cross-functional teams, including Product, Analytics, and Creative, to optimize campaigns and drive best-in-class results
- Playing a crucial role in shaping the future of Growth Marketing at CLEAR
ASSUMPTION: This role requires a high level of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization. The ideal candidate will have a proven track record in growth marketing and experience managing teams.
📋 Key Responsibilities
✅ Oversee the execution and own the results of marketing campaigns across digital channels, including Paid Search, Paid Social, Programmatic & Display, Organic Search, and others
✅ Implement a robust framework for tracking, analyzing, and reporting on campaign performance across all channels and markets, leveraging data to refine strategies and improve results
✅ Own continuous A/B and multivariate testing across all channels to optimize creative & messaging, bidding strategies, audience segmentation, and landing pages for improved performance
✅ Partner with the Product team to implement a Martech stack that delivers the level of granular measurement, control, and personalization that CLEAR needs
✅ Own relationships with ad networks, platforms, third-party agencies, and other key partners to maximize the impact of acquisition efforts
✅ Mentor a small but mighty team of marketing professionals, upleveling their skillsets and emphasizing data-driven decision making and a bias toward action
ASSUMPTION: The role requires a strong understanding of digital marketing channels, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of growth marketing experience at scale with evidence of increasing responsibility and 3+ years of people management experience
Required Skills:
- Extensive experience in Paid Search, Display, Paid Social, and Affiliate channels and ability to rapidly implement best practices in these channels
- Excellent analytical skills and experience using data to drive marketing decisions
- Bias towards action, with a proactive approach to identifying and acting on opportunities
- Excellent communication skills and attention to detail
Preferred Skills:
- Experience with Martech stack implementation
- Familiarity with the CLEAR brand and industry
ASSUMPTION: The required skills are essential for success in this role, while preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $190,000 per year, depending on levels of skills and experience
Benefits:
- Comprehensive healthcare plans
- Family-building benefits (fertility and adoption/surrogacy support)
- Flexible time off
- Annual wellness stipend
- Free OneMedical memberships for you and your dependents
- CLEAR Plus membership
- 401(k) retirement plan with employer match
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range and benefits package are competitive for the role, experience level, and location. The working hours are typical for a full-time marketing role, with flexibility for results-driven employees.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, focusing on biometric technology, identity, and customer experience
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2010, with a decade of experience in the biometric and identity space
Company Description:
- CLEAR's mission is to create frictionless experiences, with a focus on universal identity and digital trust
- The company offers a growing network of partners across the world, connecting users to various services and experiences
- CLEAR is committed to privacy and gives members control over their own information, never selling member data
Company Specialties:
- Biometric Technology
- Identity
- Customer Experience
- Digital Identity
- Age Verification
- Digital Trust
Company Website: clearme.com
ASSUMPTION: CLEAR's focus on biometric technology and identity makes it a unique and innovative company in the consumer services industry. The company's commitment to privacy and user control sets it apart from competitors.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports directly to the VP of Marketing, with potential for cross-functional collaboration with Product, Analytics, and Creative teams
Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements, depending on the company's policies and the employee's needs
Growth Opportunities:
- Potential for career advancement within the marketing department or the company
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: The role offers significant growth opportunities, both within the marketing department and the company as a whole. The company's focus on innovation and growth makes it an attractive place for ambitious professionals.
🌍 Location & Work Environment
Office Type: Modern, open-concept office with plenty of conference rooms and casual co-working spaces
Office Location(s): 85 10th Ave, New York, NY 10011, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The office is located in the Chelsea neighborhood, with easy access to public transportation and nearby amenities
- The city's fast-paced environment can be both challenging and rewarding for professionals
Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with ample space for teamwork and individual focus. The location in New York City provides numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Leadership and team management skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing and team management
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
ATS Keywords: Paid Search, Display Advertising, Paid Social, Affiliate Marketing, A/B Testing, Multivariate Testing, Audience Segmentation, Bidding Strategies, Martech Implementation, Team Mentoring, Proactive Approach
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, communication skills, and cultural fit. The company uses an Applicant Tracking System (ATS) to screen and manage applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
ASSUMPTION: The role requires proficiency in various digital marketing channels and tools. Familiarity with these tools and platforms is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Member-first: We put our members at the center of everything we do
- Innovation: We challenge the status quo and continuously improve
- Integrity: We act with honesty and transparency in all that we do
- Collaboration: We work together to achieve our goals
- Accountability: We take ownership of our work and hold ourselves to high standards
Work Style:
- Data-driven: We make decisions based on data and analytics
- Results-oriented: We focus on achieving measurable results
- Adaptable: We embrace change and continuously learn and improve
- Collaborative: We work together to achieve our goals and support each other's success
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven decision making and continuous testing?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy mentoring and developing team members?
- Are you passionate about CLEAR's mission and committed to delivering exceptional experiences for our members?
ASSUMPTION: CLEAR values a data-driven, results-oriented, and collaborative work environment. Candidates who align with these values and work styles are more likely to succeed in the role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment with tight deadlines and high expectations
- Balancing strategic thinking and hands-on execution, with a focus on both long-term growth and short-term results
- Adapting to changes in the digital marketing landscape and staying up-to-date with the latest trends and best practices
- Collaborating effectively with cross-functional teams and stakeholders with varying priorities and goals
ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and a results-driven mindset. Successful candidates will be able to thrive in a fast-paced, dynamic environment and balance strategic thinking with hands-on execution.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on both strategic thinking and hands-on execution, with a significant emphasis on data analysis and optimization
- Compared to other growth marketing roles, this position offers a unique opportunity to work in the biometric and identity space, with a focus on creating frictionless experiences for users
- Career progression in this role could lead to senior marketing leadership positions or other strategic roles within the company
ASSUMPTION: This role is unique in its focus on both strategic thinking and hands-on execution, with a strong emphasis on data analysis and optimization. The opportunity to work in the biometric and identity space sets it apart from other marketing roles, and career progression could lead to senior marketing leadership positions or other strategic roles within the company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and revenue growth for a new product launch
- Optimizing paid search campaigns to improve ROAS and reduce CPA through continuous A/B testing and bidding strategy refinement
- Collaborating with the Product team to implement a Martech stack that delivers granular measurement, control, and personalization, resulting in improved campaign performance and increased customer engagement
ASSUMPTION: These sample projects illustrate the strategic thinking, analytical skills, and hands-on execution required for success in the role. They also demonstrate the opportunity to work on high-impact projects and initiatives that drive meaningful results for the company.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as Product and Analytics, to optimize campaign performance and drive results?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, team dynamics, and growth opportunities. They also provide insight into the role's priorities and the company's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager or HR one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
