Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: BlueRock

🔹 Location: Melbourne, Victoria, Australia (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social advertising campaigns, predominantly on Meta, to scale revenue and maximize profit.
• Collaborating with clients to understand their business goals and optimize campaigns for maximum ROI.
• Occasional management of campaigns on other platforms like TikTok, Pinterest, and LinkedIn.
• Performing business reviews and supporting strategic advisory for clients.
• Working in a dynamic, growing digital team within a unique entrepreneurial advisory firm.

ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on eCommerce industries.

📋 Key Responsibilities

✅ Develop and manage Meta paid media advertising strategies with a focus on scaling revenue and maximum profit.

✅ Ongoing management of Meta campaigns, including optimization of bidding strategies, audiences, landing pages, catalogues, and creative.

✅ Analytics, including set up of Google Analytics, GTM, conversion tracking, and reporting dashboards.

✅ Client partnering and account management, performing business reviews, and supporting strategic advisory for clients.

✅ Research and brief in full-funnel creative recommendations to clients and develop advertising copy with engaging headlines and captions.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and client-facing activities, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 4+ years of experience managing Meta advertising campaigns for eCommerce industries.

Required Skills:

• Proven experience in managing Meta advertising campaigns for eCommerce industries.
• Knowledge and some experience in other platforms such as Pinterest, TikTok, and LinkedIn.
• Experience in eCommerce reporting using Shopify Ecommerce data, GTM, and GA4, and presenting growth results to clients.
• Strong copywriting skills for ad copy.

Preferred Skills:

• Experience in Google Search and Google Shopping campaigns.
• Knowledge of other eCommerce growth strategies.
• Fluency in additional languages (beneficial but not required).

ASSUMPTION: Candidates with a strong background in eCommerce marketing and a proven track record in managing Meta advertising campaigns are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: AUD 90,000 - 120,000 per annum (Based on industry standards for mid-senior level marketing roles in Melbourne)

Benefits:

• Free weekly lunches.
• Awesome social events and social club.
• Gym allowances and 24/7 wellbeing, medical, and safety support through Sonder.

Working Hours: Full-time (40 hours/week) with flexible work arrangements.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Melbourne, with consideration for the company's size and reputation.

📌 Applicant Insights

🔍 Company Context

Industry: BlueRock is a unique entrepreneurial advisory firm that offers a one-stop-shop for business owners, founders, and families with adventurous goals. They provide services across accounting, law, finance, digital, insurance, financial planning, and grants.

Company Size: BlueRock has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and promotion.

Founded: BlueRock was founded in 2008 and has since grown into a thriving business, recognized as a 'Best Place to Work' company for many years.

Company Description:

• BlueRock is for entrepreneurs, by entrepreneurs, offering a unique blend of professional services to help clients achieve their business and wealth goals.
• The company acts as advisors, not just accountants, bringing together experts in various fields to make life easy for their clients.
• BlueRock is committed to giving back to the community and has certification as a B Corporation, striving to have a positive impact on the world.

Company Specialties:

• Accounting and bookkeeping services.
• Business and commercial law.
• Finance and business advisory services.
• Digital transformation, paid media, and growth marketing.
• Insurance and financial planning services.
• Grant consulting and funding services.

Company Website: http://www.bluerock.com.au

ASSUMPTION: BlueRock's unique business model and commitment to community involvement make it an attractive employer for candidates seeking a meaningful and impactful role.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level marketing professionals with 4+ years of experience in managing Meta advertising campaigns for eCommerce industries.

Reporting Structure: The Performance Marketing Manager will report directly to the Digital Marketing Team Lead and collaborate closely with the client success team and other internal stakeholders.

Work Arrangement: This is a hybrid role, with a combination of in-office and remote work options. BlueRock believes in work-life integration and offers flexibility to accommodate individual needs and preferences.

Growth Opportunities:

• Progression to a senior or leadership role within the digital marketing team.
• Expanding skills and expertise across various digital marketing channels and platforms.
• Opportunities to work with and learn from industry leaders within the company.

ASSUMPTION: BlueRock's commitment to employee growth and development, as evidenced by their 2024 Engagement Survey results, makes it an attractive employer for candidates seeking career advancement opportunities.

🌍 Location & Work Environment

Office Type: BlueRock's headquarters is located in the CBD of Melbourne, offering a modern and collaborative work environment.

Office Location(s): 525 Collins St, Rialto Towers East Podium, Melbourne, Victoria 3000, AU

Geographic Context:

• Melbourne is the second-most populous city in Australia, with a vibrant and diverse culture.
• The CBD location offers easy access to public transportation, shopping, dining, and entertainment options.
• Melbourne is known for its four distinct seasons, with mild winters and warm summers.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options.

ASSUMPTION: BlueRock's hybrid work arrangement and central CBD location provide employees with a good work-life balance and convenient access to amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-depth interview with the digital marketing team lead and other team members.
• Final interview with the company's founders or senior leadership.

Key Assessment Areas:

• Candidates' understanding of eCommerce marketing and Meta advertising campaigns.
• Candidates' ability to analyze data and make data-driven decisions.
• Candidates' communication and presentation skills, both written and verbal.
• Candidates' cultural fit with BlueRock's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful Meta advertising campaigns you've managed in the past.
• Research BlueRock's unique business model and be ready to discuss how your skills and experience align with their mission and values.

ATS Keywords: Meta advertising, eCommerce marketing, campaign management, data analysis, client partnering, business reviews, strategic advisory, creative copywriting, Google Analytics, GTM, GA4, Shopify Ecommerce data, conversion tracking, reporting dashboards.

ASSUMPTION: BlueRock's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Meta Ads Manager.
• Google Analytics, GTM, and GA4.
• Shopify Ecommerce platform.
• Microsoft Office Suite or Google Workspace.
• Project management tools (e.g., Asana, Trello, or Monday.com).

ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a strong focus on Meta Ads Manager and Google Analytics, GTM, and GA4.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit.
• Collaboration and teamwork.
• Client-centric approach.
• Continuous learning and improvement.
• Community involvement and giving back.

Work Style:

• Data-driven decision making.
• Creative and innovative thinking.
• Strong communication and presentation skills.
• Ability to work independently and in a team environment.
• Adaptability and resilience in the face of change.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
• Are you passionate about eCommerce marketing and eager to learn and grow in this field?
• Do you align with BlueRock's values and mission, and are you excited about the opportunity to make a positive impact on businesses and the community?

ASSUMPTION: BlueRock places a strong emphasis on cultural fit and seeks candidates who align with their values and work style.

⚠️ Potential Challenges

• Managing multiple client accounts with varying business goals and priorities.
• Keeping up with the rapidly evolving eCommerce landscape and advertising platforms.
• Balancing creative and data-driven approaches to campaign management.
• Adapting to BlueRock's unique business model and learning the intricacies of their service offerings.

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Unlike traditional digital marketing agencies, BlueRock offers a unique, holistic approach to digital marketing, connecting marketing, customer experience, and business operations.
• BlueRock's entrepreneurial spirit and commitment to community involvement set it apart from other employers in the industry.
• Career progression opportunities may vary compared to larger digital marketing agencies, but BlueRock's commitment to employee growth and development makes it an attractive option for candidates seeking to advance their careers.

ASSUMPTION: Candidates should consider BlueRock's unique business model and commitment to employee growth when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful Meta advertising campaign for an eCommerce client, resulting in a 30% increase in revenue.
• Optimizing Google Analytics, GTM, and GA4 for an eCommerce client, leading to improved tracking and reporting capabilities and a better understanding of customer behavior.
• Managing a TikTok advertising campaign for a QSR client, driving brand awareness and increasing foot traffic to their stores.

ASSUMPTION: Candidates should be prepared to discuss specific examples of their past projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing team?
• How does BlueRock support the growth and development of its employees, particularly in the digital marketing team?
• What are the most challenging aspects of working at BlueRock, and how does the company help employees overcome these challenges?
• How does BlueRock measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for collaboration and knowledge-sharing between the digital marketing team and other departments within BlueRock?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to BlueRock's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful Meta advertising campaigns you've managed in the past.
• Research BlueRock's unique business model and be ready to discuss how your skills and experience align with their mission and values.
• Follow up with the hiring manager, John O’Hare (john.ohare@thebluerock.com.au) or Lee Kelly (lee.kelly@thebluerock.com.au), one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.